View source for 92.7 Mix FM

{{Use dmy dates|date=July 2019}}
{{Use Australian English|date=July 2019}}
[[File:927 MIXFM.png|thumb|Old Station Logo 92.7 Mix FM - "Everything Sunshine Coast"]]
'''92.7 Mix FM''' (call sign: 4SSS) is an Australian [[commercial radio]] station located on Queensland's [[Sunshine Coast, Queensland|Sunshine Coast]], broadcasting as Mix FM.
The station can be received in the greater Sunshine Coast area on 92.7 FM.  With an [[adult hits]] format, the station is targeted towards the older demographics in the listening area, leaving their sister station [[91.9 Sea FM]] to attract the younger demographics with their [[contemporary hit radio]] format.  Along with 91.9 Sea FM, 92.7 Mix FM is owned by Great Southern Land Media Group. Prior to 2013, [[Southern Cross Austereo]] owned the stations, but their sale was forced when the merger of [[Southern Cross Media Group]] with [[Austereo]] took place in 2011.<ref>[http://www.southerncrossaustereo.com.au/media/2013/03/03/sca-confirms-sale-of-sunshine-coast Media Release: SCA Confirms Sale of Sunshine Coast], [[Southern Cross Austereo]], 3 March 2013. Retrieved 20 November 2016.</ref>
Because of an overlap between the Sunshine Coast and [[Brisbane]] radio markets, the sale resulted in a breach of [[Australian Communications & Media Authority]] (ACMA) regulations, stating a media company cannot own more than two radio assets in the same market. The breach occurred as Austereo already owned [[B105 FM|B105]] and [[Triple M Brisbane|Triple M]] in Brisbane, which meant the company owned four stations within the overlap and a sale of two stations was forced.<ref>[https://www.radioinfo.com.au/news/sunshine-coast-sale-sure-thing Sunshine Coast sale a sure thing], ''radioinfo'', 17 October 2011. Retrieved 20 November 2016.</ref> Southern Cross Austereo protested the decision by ACMA to force the sale of 92.7 Mix FM and 91.9 Sea FM, but the sale was eventually processed.<ref>[https://www.crikey.com.au/2011/10/25/trapped-in-the-overlap-southern-cross-austereo-takes-on-acma Trapped in an overlap: Southern Cross Austereo takes on ACMA], ''[[Crikey]]'', 25 October 2011. Retrieved 20 November 2016.</ref>
Despite the sale, 92.7 Mix FM retains the look and sound of a Southern Cross Austereo [[Triple M]] station, due to the previous program supply arrangements remaining in place allowing the station to continue broadcasting SCA-produced programs. In March 2013, Mix FM was purchased by Eon Broadcasters headed by [[Glenn Wheatley]].<ref>[http://www.sunshinecoastdaily.com.au/news/coast-radio-stations-sold-eon-broadcasters/1784337 Coast radio stations sold to EON Broadcasters] ''[[Sunshine Coast Daily]]'' 8 March 2013</ref><ref>[https://www.radiotoday.com.au/breaking-news-glenn-wheatley-buys-sea-fm-a-mix-fm/ Glenn Wheatley buys Sea FM & Mix FM] ''[[Mumbrella]]'' 7 March 2013</ref>
In 2015, Mix FM won the first ratings survey undertaken in the Sunshine Coast radio market in ten years with an overall audience share of 19.2%.<ref>[http://www.sunshinecoastdaily.com.au/news/927-mix-fm-tops-first-sunshine-coast-ratings-10-ye/2667461 92.7 Mix FM tops first Sunshine Coast ratings in 10 years], ''[[Sunshine Coast Daily]]'', 10 June 2015. Retrieved 20 November 2016.</ref>  The station performed best in the 40-54 demographic attracting 32.9% of audience share.<ref>[http://www.radiotoday.com.au/images/Survey_2015/SunshineCoast/Sunshine_Coast_Survey1_2015.jpg Sunshine Coast - Xtra Research - Survey 1: 2015] {{Webarchive|url=https://web.archive.org/web/20150613213409/http://www.radiotoday.com.au/images/Survey_2015/SunshineCoast/Sunshine_Coast_Survey1_2015.jpg |date=13 June 2015 }}, ''Radio Today'', 10 June 2015. Retrieved 20 November 2016.</ref>
In February 2022, the station was sold to Great Southern Land Media Group, owned by some former Southern Cross Austereo executives.
Every midnight except Friday, 92.7 Mix FM airs a [[simulcast]] of The Night Shift with Luke Bona, which airs on [[Triple M]] from 12am to 5:30am AEST. Strangely, at the start of the program and during transitions from commercial breaks, It still says "Triple M" <ref>[https://themusicnetwork.com/sunshine-coast-radio-stations-sold/ Glenn Wheatley’s Sunshine Coast stations sold to radio veterans] ''Music Network'' 15 February 2022</ref>
==References==
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[[Category:Radio stations in Queensland]]
[[Category:Sunshine Coast, Queensland]]