View source for ASRock

{{Short description|Taiwanese manufacturer of PCs and PC hardware}}
{{Use dmy dates|date=June 2024}}
{{Distinguish|ASROC}}
{{Infobox company
|name = ASRock Inc.
|logo = ASRock-Logo.svg
|image = ASRock booth 20190601.jpg
|image_caption = Computex Taipei 2019, ASRock booth
|module = {{Infobox Chinese|c=華擎科技股份有限公司|tp=Huácíng Kejì Gǔfèn Yǒusiàn Gongsih|p=Huáqíng Kējì Gǔfèn Yǒuxiàn Gōngsī|altname=ASRock|c2=華擎|tp2=Huácíng|p2=Huáqíng|l2=Magnificent engine|child=yes}}
|traded_as = {{TSE|3515}}
|type = [[Public company|Public]]
|foundation = {{Start date and age|2002|5|10}}
|founder = Ted Hsu ({{Lang|zh|徐世昌}})
|location_city = [[Taipei]]
|location_country = [[Taiwan]]
|area_served = Worldwide
|key_people = {{Unbulleted list|Tong Syu-tian ([[chairman]])|Syu Long-lun ([[Chief executive officer|CEO]])<ref name="ASRock 2022">{{cite web|title=華擎科技公司資料|website=ASRock|date=30 June 2022|url=https://www.asrock.com/general/Investor.tw.asp?cat=Information&s=Basicdata|language=zh|access-date=10 November 2022}}</ref>}}
|industry = [[Computer hardware]]
|products = {{Unbulleted list|[[Motherboard|Motherboards]]|[[Graphics card|Video cards]]|[[Home theater PC|HTPCs]]|[[Industrial PC|Industrial PCs]]}}
|equity = {{profit}} [[NT$]]7.31 Billion / [[$]]261.41 Million ([[Fiscal year|2020]])<ref name=ASRock_AR20/>
|revenue = {{profit}} [[NT$]]17.91 Billion / [[$]]640.71 Million ([[Fiscal year|2020]])<ref name=ASRock_AR20>{{cite news|url=https://www.asrock.com/general/Investor/IIC(2020)_5th.en.pdf|title=Financial Statements For Asrock Inc (3515)|access-date=14 May 2021}}</ref>
|operating_income = {{profit}} [[NT$]]1.86 Billion / [[$]]66.46 Million ([[Fiscal year|2020]])<ref name=ASRock_AR20/>
|net_income = {{profit}} [[NT$]]1.51 Billion / [[$]]53.98 Million ([[Fiscal year|2020]])<ref name=ASRock_AR20/>
|num_employees = 324
|num_employees_year = 2013
|homepage = {{URL|www.asrock.com}}
}}
'''ASRock Inc.''' ({{zh|t=華擎科技股份有限公司|p=Huáqíng Kējì Yǒuxiàn Gōngsī}}) is a Taiwanese manufacturer of [[motherboard]]s, [[Industrial PC|industrial PCs]] and [[home theater PC]]s (HTPC) that established on May 10, 2002.
==History==
ASRock was originally spun off from [[Asus]] in 2002 by Ted Hsu (co-founder of the mentioned company), in order to compete with companies like [[Foxconn]] for the commodity [[OEM]] market. Since then ASRock has also gained momentum in the [[Enthusiast computing|DIY]] sector with plans for moving the company upstream beginning in 2007 following a successful [[Initial public offering|IPO]] on the [[Taiwan Stock Exchange]].<ref>{{cite news|url=https://www.taipeitimes.com/News/biz/archives/2007/11/09/2003386995|work=[[Taipei Times]]|title=ASRock shares soar in big board debut|date=9 November 2007|access-date=18 June 2009}}</ref> In 2010 it was acquired by [[Pegatron]], a company part of the ASUS group.<ref>{{cite news|url=https://www.legitreviews.com/asus-to-gradually-reduce-holdings-in-pegatron-technology_12747|publisher=Legit Reviews|title=ASUS To Gradually Reduce Holdings In Pegatron Technology|date=29 March 2012|access-date=27 September 2013}}</ref>
As of 2011, ASRock is the world's third largest motherboard manufacturer,<ref>{{cite news|date=30 January 2011|title=Asrock Becomes World's Third Largest Maker of Mainboards |publisher=X-bit labs|url=http://www.xbitlabs.com/news/mainboards/display/20110130232851_Asrock_Becomes_World_s_Third_Largest_Maker_of_Mainboards.html|url-status=dead|access-date=22 November 2013|archive-url=https://web.archive.org/web/20131112085728/http://www.xbitlabs.com/news/mainboards/display/20110130232851_Asrock_Becomes_World_s_Third_Largest_Maker_of_Mainboards.html|archive-date=12 November 2013}}</ref> having cooperated with professional [[esports]] player [[Johnathan Wendel]] in the development of a gaming-oriented enthusiast motherboard in 2011.<ref>{{cite web|url=https://www.tweaktown.com/reviews/4167/asrock_fatal1ty_p67_performance_intel_p67_motherboard_review/index.html|title=Socket LGA 1155 ASRock Fatal1ty P67 Performance (Intel P67) Motherboard Review|date=27 June 2011|last=Baker|first=Shawn|publisher=Tweak Town}}</ref>
ASRock established itself as a server motherboard affiliate in April 2013, having received orders from 10 mid-size clients for server and industrial PC motherboards and forming partnerships with system integrators.<ref>{{cite news|url=https://www.digitimes.com/news/a20150316PD205|title=ASRock to supply server motherboards to Alibaba|work=[[DigiTimes]]|date=16 March 2015|access-date=10 June 2024}}</ref>
==Products and services==
[[File:AsRock H97 Fatal1ty Sockel 1150.png|thumb|An ASRock H97 brand motherboard]]
Besides motherboards, ASRock also sells desktop [[minicomputer]]s.<ref>{{cite news|url=https://www.anandtech.com/show/14251/asrock-deskmini-a300-review-an-affordable-diy-amd-ryzen-minipc/|publisher=AnandTech|title=The ASRock DeskMini A300 Review: An Affordable DIY AMD Ryzen mini-PC|date=26 April 2019|access-date=17 June 2024}}</ref> Three ASRock products were short-listed for the 2012 Taiwan Brand Award for the first time, and then became endorsed products of the External Trade Development Council when they were promoting the quality image of Taiwan brands globally. In 2012, ASRock stepped into the industrial PC and [[Server (computing)|server]] motherboard market.<ref>{{cite news|url=https://www.techpowerup.com/160677/asrock-releases-its-first-industrial-pc-motherboards|publisher=TechPowerUp|title=ASRock Releases its First Industrial PC Motherboards|date=16 February 2012|access-date=17 June 2024}}</ref> ASRock began developing [[video card|graphics cards]] in partnership with [[Advanced Micro Devices|AMD]] in 2018 as a result of the surge in [[cryptocurrency]] mining.<ref>{{cite news|url=https://www.hexus.net/business/news/components/115973-asrock-enter-graphics-card-market-amd-partner/|website=[[Hexus]]|title=ASRock to enter graphics card market as AMD partner|date=7 March 2018|access-date=17 June 2024}}</ref>
==Market coverage==
ASRock is the world's third-largest motherboard brand and the distribution channels cover electronics stores, PC stores, gadget retailers, and online shops. Major sales regions in 2011 included Europe for 37.68%, Central and South America accounted for 21.13%, the Asia Pacific region accounted for 40.95% and other markets accounted for only 0.24%. As a whole, ASRock accounted for a large proportion of sales in Asia and Europe in terms of overall performance.{{Citation needed|date=December 2013}}
'''The Top 3 Motherboard Brand'''
*Korea: ASRock is the No.1 brand according to the Korea motherboard market share analysis in June 2012 (61% market share).<ref>{{cite news|url=https://dpg.danawa.com/news/view?boardSeq=130&listSeq=2168718&past=Y&|publisher=Danawa|title=MB recommended - June mainboard Top Rank-trend is Ivy Bridge|lang=ko|date=1 June 2012|access-date=10 June 2024}}</ref>
*Japan: ASRock ranked No.2 in Japan.<ref>{{cite news|url=https://kakaku.com/pc/motherboard/|website=[[Kakaku.com]]|title=Motherboard mail order price comparison|access-date=24 June 2013}}</ref>
==Market share overview==
{{Update|section|date=November 2019}}
According to the annual report for Digitimes 2011, ASRock has been growing very fast in the past few years. ASRock has been one of the top 3 motherboard brands for 2 consecutive years.
{| class=wikitable
|+ Taiwan-based branded motherboards: Shipments 2011–2012 (m units)
!Company||2011 shipments||2012 shipments
|-
|[[ASUS]]||23.2||22.2
|-
|[[Gigabyte Technology|Gigabyte]]||17||18.5–19
|-
|ASRock||7.8||8
|-
|[[Micro-Star International|MSI]]||7||6
|-
|[[Biostar]]||5||4.5
|-
|[[Elitegroup Computer Systems|ECS]]||5||4.5
|}
(''Note: MSI and ECS' OEM shipments are not included in the figures. Source: Companies and market watchers, compiled by Digitimes, November 2012'')<ref>{{cite news|url=https://www.digitimes.com/news/a20121113PD209.html|work=DigiTimes|title=Gigabyte to achieve growth in 2012 motherboard and graphics card shipments|date=13 November 2012|access-date=24 June 2013}}</ref>
==Reception==
ASRock received a ''[[Tom's Hardware]]'' 2012 Recommended Buy Award for their X79 Extreme4 motherboard,<ref>{{cite news|url=https://www.tomshardware.com/reviews/pc-building-overclocking-buyers-guide,3277-3.html|publisher=Tom's Hardware|title=System Builder Marathon, August 2012|date=21 August 2012|access-date=16 February 2013}}</ref> and also won the Xbit labs 2012 Editor Recommended Award with Z77 Extreme4.<ref>{{cite news|url=https://www.xbitlabs.com/asrock-z77-extreme4-and-asrock-z77-extreme6-review/|publisher=X-bit labs|title=Two LGA 1155 Mainboards from ASRock Reviewed: ASRock Z77 Extreme4 and ASRock Z77 Extreme6|date=6 June 2012|access-date=16 February 2013|archive-url=https://web.archive.org/web/20130630133453/http://www.xbitlabs.com/articles/mainboards/display/asrock-z77-extreme6-extreme4_11.html|archive-date=30 June 2013|url-status=dead}}</ref> Furthermore, ASRock Z68 Extreme7 Gen3, Fatal1ty Z68 Professional Gen3 and the mini PC series was awarded three 2011 Taiwan Brand Awards.<ref>{{cite news|url=https://www.asrock.com//news/index.tw.asp?cat=News&ID=287|publisher=ASRock|title=ASRock products won the Taiwan Excellence Award for the first time that the full award finalists|lang=zh|access-date=10 June 2024}}</ref>
ASRock is also the first and only manufacturer of a Mini ITX-sized [[Intel X99|X99 chipset]]-based motherboard, the X99E-ITX/ac. It supports Haswell-E and Broadwell-E Intel Core i7 and Haswell-EP Intel Xeon CPUs with CPU core support up to 18 cores.<ref>{{cite news|url=https://www.asrock.com/mb/Intel/X99E-ITXac/#CPU|publisher=ASRock|title=ASRock X99E-ITX/ac|access-date=10 June 2024}}</ref>
==See also==
{{Portal|Taiwan|Companies}}
*[[List of companies of Taiwan]]
*[[ASUS]]
*[[Biostar]]
*[[Elitegroup Computer Systems]] (ECS)
*[[Gigabyte Technology]]
*[[Micro-Star International]] (MSI)
==References==
{{Reflist|30em}}
==External links==
*{{Commons category-inline}}
*{{Official website}}
{{Electronics industry in Taiwan}}
{{Asus|state=expanded|computers=yes|tablets=yes|phones=yes|other1=yes|other2=yes|below=yes}}
[[Category:Asus]]
[[Category:2002 establishments in Taiwan]]
[[Category:2007 initial public offerings]]
[[Category:Corporate spin-offs]]
[[Category:Companies based in Taipei]]
[[Category:Computer companies of Taiwan]]
[[Category:Computer enclosure companies]]
[[Category:Computer hardware companies]]
[[Category:Computer systems companies]]
[[Category:Electronics companies of Taiwan]]
[[Category:Manufacturing companies established in 2002]]
[[Category:Motherboard companies]]
[[Category:Taiwanese brands]]
[[Category:Graphics hardware companies]]
[[Category:Taiwanese companies established in 2002]]
[[Category:Companies listed on the Taiwan Stock Exchange]]