View source for Albuquerque craft beer market

The '''Albuquerque craft beer market''' consists of a growing list of local emerging alcohol manufacturing and retail businesses catering to a target consumption audience. According to 2011 US Census Bureau data, the [[Albuquerque, New Mexico|Albuquerque]] Metropolitan Area has 29 establishments categorized under the 445(3)(1) Beer, Wine, and Liquor stores designations.<ref>{{cite web |author=US Census Bureau |year=2011 |title=County Business Patterns: Bernalillo County |accessdate=2014-03-14 |url=https://www.census.gov/econ/cbp/ |archive-url=https://web.archive.org/web/20140311083600/http://www.census.gov/econ/cbp/ |archive-date=2014-03-11 |url-status=dead }}</ref> The New Mexico Secretary of State's website shows of the 123 [[brewing]] businesses applying for a license in the State of New Mexico, 70 were current and 23 were specific to Albuquerque.<ref>{{cite web |author=New Mexico Sectretary of State |year=2014 |title=Business Licensure Database |accessdate=2014-02-03 |url=https://portal.sos.state.nm.us/corps/(S(hvhhimmxikf1ix5cvwd2vlvk))/corplookup/Lookdn.aspx |archive-url=https://web.archive.org/web/20140407180206/https://portal.sos.state.nm.us/corps/(S(4yq2uqkeciij1swo3t0pqcbt))/corplookup/Lookdn.aspx |archive-date=2014-04-07 |url-status=dead }}</ref> According to the Brewers Association, [[craft beers]] sales have grown 15% in the last year, while standard beers like Budweiser, Miller Lite, and Coors have only seen a 1% increase.<ref>{{cite web |author=Brewers Association |year=2014 |title=Craft Brewing Facts |accessdate=2014-01-22 |url=http://www.brewersassociation.org/pages/business-tools/craft-brewing-statistics/facts}}</ref>
==History==
New Mexico as a whole has a long history of [[brewing]] beer dating back to the 1880s with the import of the [[Illinois Brewing Company]] brewing operations to [[Socorro, New Mexico]]. The brewer [[William Hammel]] moved to Socorro primarily for medical reasons, but was able to create a successful business, the building still stands today as the [[Hammel Museum]].<ref name="Jamison">{{cite news |first=Cheryl Alters |last=Jamison |work=NM Magazine |date=March 2014 |title=Brew Mexico—The Craft Beer Capital Of The Southwest |accessdate=2014-04-01 |url=http://www.nmmagazine.com/article/?aid=85009#.Uz3pZ3knL_U |archive-url=https://web.archive.org/web/20140407084308/http://www.nmmagazine.com/article/?aid=85009#.Uz3pZ3knL_U |archive-date=2014-04-07 |url-status=dead }}</ref> Albuquerque's craft beer history slowly began to take shape in the late twentieth century. While [[homebrewing]] has been popular in Albuquerque for more than forty years,<ref>{{cite news |first=Ty |last=Bannerman |work=Alibi |volume=22 |number=20 |date=May 16–22, 2013 |title=Duchess of Ale |accessdate=2014-04-01 |url=http://alibi.com/feature/44401/Duchess-of-Ale.html}}</ref> business-to-business [[Business-to-business|B2B]] and business-to-consumer [[B2C]] craft beer markets for commercial craft beer providers began with the [[Santa Fe Brewing Company]] in [[Santa Fe, New Mexico]]. Since the first batch from the Santa Fe Brewing Company in 1988 the brew house has proven the New Mexico craft beer market is ripe for quality brewers.<ref>{{cite news |first=Bruce |last=Krasnow |work=Santa Fe New Mexican |date=January 10, 2014 |title=Craft beer boom: Santa Fe Brewing Co. Plans expansion |accessdate=2014-04-01 |url=http://www.santafenewmexican.com/news/business/craft-beer-boom-santa-fe-brewing-co-plans-expansion/article_d0ec4ad4-e555-5f8a-9897-1bf8d261aa1c.html}}</ref><ref name="Jamison"/>
==Breweries==
{{main|List of breweries in New Mexico}}
{| class="wikitable"
|-
! Brewery
! License Type
|-
| [[Albuquerque Brewing Company]]
| Small brewer
|-
| [[Bosque Brewing Company]]
| Small brewer & wholesaler
|-
| [[Broken Bottle Brewery]]
| Small brewer,  wholesaler & restaurant
|-
| [[Chama River Brewing Company]]
| Small brewer & wholesaler
|-
| [[Canteen Brewhouse]] (formerly: Il Vicino Brewing Co.)
| Small brewer & restaurant
|-
| [[Kelly's Brew Pub]]
| Small brewer & restaurant
|-
| [[La Cumbre Brewing Company]]
| Small brewer & wholesaler
|-
| [[Lizard Tail Brewing Company]]
| Small brewer
|-
| [[Marble Brewery (Albuquerque, New Mexico)|Marble Brewery]]
| Small brewer & wholesaler
|-
| [[Outlaws Brewery]]
| Small brewer & wholesaler
|-
| [[Rio Grande Brewing Company]]
| Small brewer & wholesaler
|-
| [[Santa Fe Brewing Company]]
| Small brewer & wholesaler
|-
| [[Tractor Brewing Company]]
| Small brewer & wholesaler
|-
| [[Turtle Mountain Brewing Company]]
| Small brewer & restaurant
|}
==Homebrewing==
{| class="wikitable"
|-
! Name
|-
| Southwest Grape and Grain
|-
| The Grain Hopper
|-
| Victor's Grape Arbor
|}
==Organizations==
Many local organizations have arisen to support and enhance the Albuquerque craft beer market. From informal local craft homebrewers, The Dukes of Ale,<ref>{{cite web |url=http://www.mgriesmeyer.com/doatest/mn/ |title=Dukes of Ale |work=Mgriesmeyer.com |publisher=Dukes of Ale |accessdate=2014-04-30}}</ref> to formal businesses designed to promote the New Mexico microbreweries such as the New Mexico Brewers Guild.<ref>{{cite web |url=http://nmbeer.org/about/ |title=About &#124; New Mexico Brewers Guild |work=Nmbeer.org |publisher=New Mexico Brewers Guild |accessdate=2014-04-30}}</ref>
==Events==
The Albuquerque craft beer market has benefited from significant advertising events that various groups from the Albuquerque Metropolitan and New Mexico area host in an effort to promote the expansion of the craft beer market. Such events include:
*The Albuquerque Hop Fest<ref>{{cite web|url=http://www.albuquerquehopfest.com/about/ |title=About — Albuquerque Hopfest |work=Albuquerquehopfest.com |publisher=Albuquerque Hopfest |accessdate=2014-04-30 |url-status=dead |archiveurl=https://web.archive.org/web/20150227173223/http://www.albuquerquehopfest.com/about/ |archivedate=2015-02-27 }}</ref>
*Albuquerque Blues and Brews<ref name="abqbluesandbrews">{{cite web |url=http://www.abqbluesandbrews.com/ |title=ABQ Blues & Brews 2014 |work=Abqbluesandbrews.com |accessdate=2014-04-12}}</ref>
*Albuquerque Beer Week<ref>{{cite web |url=http://www.abqbeerweek.com/about-us/ |title=About Us — ABQ Beer Week |work=Abqbeerweek.com |publisher=ABQ Beer Week |accessdate=2014-04-30 |archive-url=https://web.archive.org/web/20140407115359/http://www.abqbeerweek.com/about-us/ |archive-date=2014-04-07 |url-status=dead }}</ref>
These groups also develop [[slogans]] such as "The Beer Frontier" in an effort to differentiate the Albuquerque craft beer market from other markets such as Portland, Oregon; San Francisco, California; San Diego, California; Boston, Massachusetts; Denver, Colorado; Philadelphia, Pennsylvania; Bend, Oregon; and Asheville, North Carolina.<ref>{{cite news |first1=Jordan |last1=Burchette |first2=Lauren |last2=Passell |work=CNN.com |date=May 7, 2013 |title=8 Best Beer Towns in the USA |accessdate=2014-04-01 |url=http://www.cnn.com/2013/05/06/travel/usa-beer-towns/}}</ref>
==Tourism==
The City of Albuquerque works to [[promotion (marketing)|promote]] the large local craft beer industry by adding information about local breweries and interest groups to their tourism website "New Mexico True."<ref>{{cite web |url=http://www.newmexico.org/ale-trail/ |title=New Mexico's Ale Trail |work=New Mexico True |publisher=New Mexico Tourism Department |accessdate=2014-04-30}}</ref> The website promotes the "Ale Trail", a map and [[flyer (pamphlet)|flyer]] listing the breweries throughout New Mexico. The [[advertising campaign]] is a nod to the historic [[El Camino Real (California)|El Camino Real]], a historic route that New Mexico has used to attract tourists in the past.
==Legislation==
In 2014 the [[New Mexico State Senate]] designated a portion of Albuquerque's downtown area the "Brewery District."<ref>{{cite news |first=Jessica |last=Dyer |work=Albuquerque Journal |date=February 28, 2014 |title=Albuquerque's 'Brewery District' officially in play |accessdate=2014-04-02 |url=http://www.abqjournal.com/360876/biz/albuquerques-8220brewery-district8221-officially-in-play.html}}</ref> The sale of alcohol in New Mexico is well regulated with complex fees and penalties for alcohol producing and selling businesses.<ref>{{cite web |work=New Mexico Regulation and Licensing Department Website |title=Fees and Penalties |accessdate=2014-02-02 |url=http://www.rld.state.nm.us/alcoholandgaming/Fees_and_Penalties.aspx}}</ref>
==See also==
{{Portal bar|Beer}}
==References==
{{reflist|30em}}
==External links==
*{{official website|http://nmbeer.org/}}
[[Category:Beer in New Mexico]]
[[Category:Marketing organizations]]
[[Category:Culture of Albuquerque, New Mexico]]