View source for Belstaff

{{Short description|British clothing company}}
{{advert|date=January 2017}}
{{Infobox company
| name = Belstaff
| logo = File:Belstaff Phoenix logo.JPG
| type =
| predecessor =
| founder = Eli Belovitch and Harry Grosberg
| location =
| location_city = [[London]]
| location_country = [[United Kingdom]]
| locations =
| area_served = Worldwide
| key_people =
| industry = Clothing
| genre =
| products =
| services =
| revenue =
| operating_income =
| net_income =
| assets =
| equity =
| owner =
| num_employees =
| parent = [[Ineos]]
| divisions =
| subsid =
| homepage = {{URL|www.belstaff.com}}
| footnotes =
| intl =
| foundation = Longton, Stoke-on-Trent, Staffordshire, UK ({{Start date|1924}})
}}
'''Belstaff''' is a clothing brand owned by [[Ineos]]. The company was founded in 1924 by Eli Belovitch and his son-in-law Harry Grosberg in [[Longton, Staffordshire|Longton]], [[Stoke-on-Trent]], [[Staffordshire]].<ref name=":0">{{Cite web |date=2017-03-29 |title=How Belstaff Became The Coolest British Outerwear Brand Of All Time - Maxim |url=https://www.maxim.com/style/belstaff-brand-history-2017-3/ |access-date=2022-05-04 |website=www.maxim.com |language=en-US}}</ref> The name Belstaff is a combination of Eli's surname and his Staffordshire home. Belstaff was the first company to use wax cotton in the manufacturing of waterproof apparel for motorcycling.<ref name="Telegraph">{{cite news|last=English|first=Tressie|date=17 December 2020|title=Goodwood Revival 2011: Belstaff and Barbour|work=[[Leather Jacket]]|url=https://www.belstaff.co.uk/|accessdate=12 December 2020}}</ref>
==History==
Belstaff was founded in 1924 by Eli Belovitch and his son-in-law Harry Grosberg in Longton, Stoke-on-Trent, Staffordshire.<ref name=":0" /> In 1948, Belstaff became a subsidiary of [[James Halstead]]. The company was affected by the textile crisis of the 1990s, precipitating the closure of the Longton factory after previously closing its Silverdale site. James Halstead continued to own the brand selling the Belstaff motorcycle range and helmet brands until 2004. Alongside this, they promoted the fashion side across [[Europe]], [[Australia]], and the [[United States|US]]. The brand was sold in 2004 to Franco Malenotti of Sponsor SA Italy.<ref>{{Cite news|url=http://www.stokesentinel.co.uk/anthony-bunn-belstaff-s-stoke-trent-origins/story-20337517-detail/story.html|title=Anthony Bunn: Belstaff's Stoke-on-Trent origins|date=2013-12-18 |newspaper=Stoke Sentinel|access-date=2016-10-25 |archiveurl= https://web.archive.org/web/20131220030221/http://www.stokesentinel.co.uk/anthony-bunn-belstaff-s-stoke-trent-origins/story-20337517-detail/story.html |archivedate= December 20, 2013 }}</ref> Kate Moss was paid £1,000,000 to appear in Belstaff ads.<ref>{{Cite web|url=http://metro.co.uk/2006/07/17/kate-goes-hell-for-leather-195478/ |title=Kate goes hell for leather|last=metrowebukmetro|date=2006-07-17|website=Metro|access-date=2016-10-25}}</ref>
In June 2011, [[Harry Slatkin]] and The Labelux Group bought Belstaff.<ref>{{cite web |url=http://labeluxgroup.com/brands-belstaff.php |title=Brands > Belstaff |publisher=Labelux Group |accessdate=2012-03-12 |url-status=dead |archiveurl=https://web.archive.org/web/20120503053907/http://labeluxgroup.com/brands-belstaff.php |archivedate=2012-05-03  }}</ref> Slatkin assumed the CEO role and appointed Martin Cooper as Chief Creative Officer, and together, they planned to reposition Belstaff as an English heritage brand centred on luxury [[sportswear]].<ref>{{cite web |url=http://www.style.com/fashionshows/review/F2012RTW-BELSTAFF |title=Belstaff Fall 2012 Ready-to-Wear Collection on Style.com: Runway Review |publisher=Style.com |date=2012-02-19 |accessdate=2012-03-12}}</ref> [[Tommy Hilfiger]] was brought in as a business consultant.<ref>{{cite web|first=Ella |last=Alexander |url=http://www.vogue.co.uk/news/2011/06/15/belstaff-hires-tommy-hilfiger |title=Tommy's New Job > Belstaff |website=Vogue.co.uk |date=15 June 2011 |accessdate=27 July 2016}}</ref>
In 2012, the company opened stores in Via Della Spiga Milan, New Bond Street, [[London]] and Madison Avenue, [[New York City]].<ref>{{cite web |first=Giulia |last= Crivelli |url=http://www.moda24.ilsole24ore.com/art/retail-web/2012-02-22/belstaff-location-just-prime-193644.php |title=Belstaff: location, just prime ones - Moda 24 |website=Moda24.ilsole24ore.com |date=24 February 2012 |accessdate=2012-03-12}}</ref>
In July 2014, along with [[Jimmy Choo (fashion house)|Jimmy Choo]] and [[Bally (fashion house)|Bally]], Belstaff was acquired by [[JAB Holding Company|JAB Luxury]]. In 2015, Belstaff produced a 17-minute commercial, ''Outlaws'', with appearances by [[David Beckham]], [[Harvey Keitel]], [[Katherine Waterston]] and [[Cathy Moriarty]].<ref>{{Cite news|url=https://www.telegraph.co.uk/fashion/people/david-beckham-on-acting-in-belstaff-outlaws-film/|title=Beckham makes lead role debut for Belstaff – but acting career isn't on the cards|website=The Telegraph|date=22 September 2015|access-date=2016-04-27|last1=Pithers|first1=Ellie}}</ref>{{Citation needed|date=June 2024}} In early 2016, Belstaff made a 3-minute commercial, ''Falling Up'', in which [[Liv Tyler]] retraces the footsteps of 1920s aviator [[Amelia Earhart]].<ref>{{Cite web|url=https://www.telegraph.co.uk/luxury/womens-style/100903/liv-tylers-belstaff-capsule-line-and-film.html|title=Falling Up: Liv Tyler stars in Belstaff film-Telegraph|website=Telegraph.co.uk|access-date=2016-04-27}}</ref><ref>{{Cite web|url=http://wwd.com/fashion-news/fashion-scoops/liv-tyler-belstaff-collection-london-fashion-week-lfw-fall-10363353/|title=Liv Tyler Previews Belstaff Collection |last=Jones|first=Nina |date=2016-02-22|website=WWD |language=en-US|access-date=2016-04-27}}</ref>
Delphine Ninous became Creative Director in July 2016.<ref>{{cite web|first=Limei |last=Hoang |url=https://www.businessoffashion.com/articles/bof-exclusive/belstaff-frederik-dyhr-steps-down-delphine-ninous-named-collection-creative-director |title=Designer Shake-Up at Belstaff |publisher=Business of Fashion |date=1 July 2016}}</ref>
In 2017, Belstaff opened a store in Ginza Six, [[Tokyo]].<ref name="Man2018">{{cite web |last=Man |first=Pui-Guan |date=11 January 2018 |title=Belstaff hires former Anya Hindmarch CEO |url=https://www.drapersonline.com/news/belstaff-hires-former-anya-hindmarch-ceo/7028536.article |publisher=Drapers}}</ref> The same year  it was bought by [[Ineos]], owned by [[Jim Ratcliffe]]. <ref name="Murphy2017">{{cite web |last=Murphy |first=Hannah |date=30 October 2017 |title=UK's Ineos buys motorcycle fashion group Belstaff |url=https://www.ft.com/content/9bf87e4a-bd97-11e7-b8a3-38a6e068f464 |archive-url=https://ghostarchive.org/archive/20221211221216/https://www.ft.com/content/9bf87e4a-bd97-11e7-b8a3-38a6e068f464 |archive-date=2022-12-11 |url-access=subscription |url-status=live |publisher=The Financial Times |access-date=2018-03-05 }}</ref>
In January 2018, Helen Wright was appointed CEO of the company, and in May the change also involved the creative direction with Sean Lehnhardt-Moore taking over from Delphine Ninous.<ref>{{Cite web |date=2018-05-30 |title=Belstaff, cambio alla direzione creativa |url=https://www.pambianconews.com/2018/05/30/belstaff-cambio-alla-direzione-creativa-237214/ |access-date=2024-07-31 |website=Pambianconews notizie e aggiornamenti  moda, lusso e made in Italy |language=it-IT}}</ref>
Fran Millar was appointed CEO in 2020, leaving her position at the [[UCI World Tour]] cycling team, the [[Ineos Grenadiers]].<ref>{{Cite web|last=Ballinger|first=Alex|date=2020-10-08|title=Sir Dave Brailsford: 'We continued to work with our heads down, we didn't notice other teams were overtaking us'|url=https://www.cyclingweekly.com/news/racing/sir-dave-brailsford-we-continued-to-work-with-our-heads-down-we-didnt-notice-other-teams-were-overtaking-us-472001|access-date=2020-10-08|website=Cycling Weekly|language=en}}</ref>
In 2019, Belstaff exited{{clarify|date=March 2024}} its Madison Avenue, [[New York City|NYC]] store. In 2020 Belstaff opened its eleventh store globally, a store in the Meatpacking District{{where|date=March 2024}}.<ref>{{Cite web |last=Lockwood |first=Lisa |date=2020-09-01 |title=Belstaff Moves Into New Home in Meatpacking District |url=https://wwd.com/business-news/retail/belstaff-meatpacking-district-1203705430/ |access-date=2023-12-19 |website=WWD |language=en-US}}</ref>
==References==
{{Reflist}}
==Notes==
{{refbegin}}
*{{cite news|url=https://www.independent.co.uk/life-style/fashion/features/how-did-an-oldfashioned-british-manufacturer-of-motorbike-clobber-become-the-label-of-choice-for-the-hollywood-set-1859743.html|title=How did an old-fashioned British manufacturer of motorbike clobber become the label of choice for the Hollywood set?|last=Ian|first=Burrell|date=9 January 2010|work=The Independent|accessdate=9 January 2010}}
{{refend}}
==External links==
*{{Official website|www.belstaff.com}}
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[[Category:Textile manufacturers of England]]
[[Category:Motorcycle safety gear manufacturers]]
[[Category:Motorcycling retailers]]
[[Category:British companies established in 1924]]
[[Category:Manufacturing companies established in 1924]]