View source for Big Soda

{{Short description|Collective entity of soft drink industry}}
{{Use dmy dates|date=July 2014}}
'''Big Soda''' is a term used by the media<ref>{{Cite web|url=http://www.businessweek.com/investor/content/may2006/pi20060504_428474.htm|title=Big Soda's Sticky End|last=Gogoi|first=Pallavi|date=2006-05-04|website=BusinessWeek|archive-url=https://web.archive.org/web/20060506011203/http://www.businessweek.com/investor/content/may2006/pi20060504_428474.htm|archive-date=2006-05-06|access-date=2019-04-01}}</ref> and various activist groups<ref>{{Cite web|url=https://www.commondreams.org/views06/0312-24.htm|title=Big Soda vs. Our Kids: Better Beware of Benzene in Soda Pop|last=E. Getman|first=Ross|date=2006-03-12|website=Common Dreams|archive-url=https://web.archive.org/web/20060320234749/https://www.commondreams.org/views06/0312-24.htm|archive-date=2006-03-20|access-date=2019-04-01}}</ref> to describe the [[soft drink]] industry as a collective entity. The term connotes the business and [[lobbying]] power of soft drink companies who, like [[Big Oil]] and [[Big Tobacco]], would use that power to influence politicians and voters.<ref>{{Cite web|url=https://adage.com/article/cmo-strategy/big-soda-echoing-big-tobacco-s-tactics-report/306232/|title=Big Soda Echoing Big Tobacco's Tactics, Says Report on Lobbying|last=|first=|date=2016-10-10|website=Ad Age|language=en|archive-url=https://web.archive.org/web/20161012141849/https://adage.com/article/cmo-strategy/big-soda-echoing-big-tobacco-s-tactics-report/306232/|archive-date=2016-10-12|access-date=2019-04-01}}</ref> One example is their lobbying against a [[Sugary drink tax|tax on sugary drinks]] in the United States.<ref>{{Cite news |last=Krupnick |first=Matt |date=2022-11-12 |title=‘This industry will stop at nothing’: big soda’s fight to ban taxes on sugary drinks |language=en-GB |work=The Guardian |url=https://www.theguardian.com/environment/2022/nov/12/big-soda-industry-lobby-fight-ban-soda-taxes |access-date=2023-11-19 |issn=0261-3077}}</ref><ref>{{Cite web |last=White |first=Jeremy B. |date=2019-08-13 |title=Is Big Soda winning the soft drink wars? |url=https://politi.co/2OTrzO7 |access-date=2023-11-20 |website=The Agenda |language=en}}</ref>
Big Soda usually refers to the giants of the soft drink industry, such as [[The Coca-Cola Company]], [[PepsiCo]], and [[Keurig Dr Pepper]].<ref>{{Cite news|url=https://www.nytimes.com/2016/10/06/opinion/fight-big-soda.html|archive-url=https://web.archive.org/web/20161006170114/https://www.nytimes.com/2016/10/06/opinion/fight-big-soda.html|url-status=dead|archive-date=2016-10-06|title=Opinion {{!}} Fight 'Big Soda'|last=Leonhardt|first=David|date=2016-10-06|work=The New York Times|access-date=2019-04-01|language=en-US|issn=0362-4331}}</ref>
== See also ==
* Other "Big" industries
** [[Big Four accounting firms]]
** [[Big Oil]]
** [[Big Tech]]
** [[Big Three (automobile manufacturers)]]
** [[Big Three (management consultancies)]]
** [[Big Tobacco]]
==References==
{{Reflist|2}}
==External links==
* {{cite web|url=https://www.nytimes.com/2015/10/04/upshot/soda-industry-struggles-as-consumer-tastes-change.html|date=2015-10-02|access-date=2015-10-02|title=The Decline of 'Big Soda'|author=Margot Sanger-Katz|website=[[The New York Times]]}}
[[Category:Anti-corporate activism]]
[[Category:Soft drinks]]