View source for Bozell

{{Short description|Public relations and ad agency}}
{{use mdy dates|date=July 2021}}
{{use American English|date=July 2021}}
{{Other uses}}
{{Infobox company
| name = Bozell
| logo = File:Bozelle logo.png
| type =
| industry = [[advertising agency|Advertising]], [[Public relations]]
| fate =
| predecessor = <!-- or: | predecessors = -->
| successor = <!-- or: | successors = -->
| founded = 1921 as Bozell & Jacobs, Inc.<ref name="atkinson2003">Atkins, Claire; Thomaselli, Rich (February 3, 2003). Interpublic to fold weakened Bozell into Lowe. ''[[Advertising Age]]''</ref>
| founders = [[Leo B. Bozell]]<ref name="atkinson2003">Atkins, Claire; Thomaselli, Rich (February 3, 2003). Interpublic to fold weakened Bozell into Lowe. ''[[Advertising Age]]''</ref><br>Morris Jacobs<ref name="atkinson2003">Atkins, Claire; Thomaselli, Rich (February 3, 2003). Interpublic to fold weakened Bozell into Lowe. ''[[Advertising Age]]''</ref>
| defunct = <!-- {{End date|YYYY|MM|DD}} -->
| hq_location_city = [[Omaha, Nebraska]], U.S.
| hq_location_country =
| area_served = <!-- or: | areas_served = -->
| key_people =
| products =
| owner = <!-- or: | owners = -->
| num_employees =
| num_employees_year = <!-- Year of num_employees data (if known) -->
| parent =
| website = <!-- {{URL|example.com}} -->
}}
'''Bozell'''<ref name=Bozell.2LvgNYT86>{{cite news |newspaper=[[The New York Times]]
|url=https://www.nytimes.com/1986/12/03/business/advertising-ex-bozell-executives-form-own-agency.html
|title=Ex-Bozell Executives Form Own Agency
|author=Philip H. Dougherty  |date=December 3, 1986}}</ref><ref name=Bozell.AA75thAnnv>{{cite news |newspaper=[[Advertising Age]]
|title=Bozell at 75
|author=John Mcdonough |date=April 8, 1996  |pages=C1–C32}}</ref> is an American full-service public relations and [[advertising agency]] in [[Omaha, Nebraska]].<ref>{{cite web|url=https://bozell.com/#contact|title=Bozell}}</ref>
<!-- Deleted image removed: [[File:BozellSig.jpg]] -->
==History==
Bozell traces its roots to the company founded in 1921 in [[Omaha]], [[Nebraska]] by [[Leo B. Bozell|Leo Bozell]] and Morris Jacobs as Bozell & Jacobs, Inc.<ref name="atkinson2003">Atkins, Claire; Thomaselli, Rich (February 3, 2003). Interpublic to fold weakened Bozell into Lowe. ''[[Advertising Age]]''</ref> In 1985, the firm was purchased by [[Lorimar Television|Lorimar]] and merged with another Lorimar entity, [[Kenyon & Eckhardt]] to form Bozell, Jacobs, Kenyon & Eckhardt.<ref name="ChicagoTribeLorimar">{{cite news
|title=Lorimar Buying Bozell & Jacobs For $40 Million|url=https://www.chicagotribune.com/1985/06/13/lorimar-buying-bozell-jacobs-for-40-million/
|access-date=January 18, 2017 |publisher=[[Chicago Tribune]] |date=June 13, 1985}}</ref> In 1992 the firm shortened its name to Bozell Worldwide.<ref name=BozellWW.NYT92>{{cite news |newspaper=[[The New York Times]]
|url=https://www.nytimes.com/1992/05/27/business/the-media-business-advertising-a-shake-up-for-bozell.html
|title=A Shake-Up For Bozell
|quote=will be consolidated into one, called Bozell Worldwide.
|author=Stuart Elliott  |date=May 27, 1992}}</ref> From 1986 to 1993, the company was headed by noted advertisement executive [[Leo-Arthur Kelmenson]], who contributed significantly to the turnaround of [[Chrysler Corporation]].<ref>{{Cite news |last=Vitello |first=Paul |date=2011-09-03 |title=Leo-Arthur Kelmenson, Ad Man Who Helped to Save Chrysler, Dies at 84 |language=en-US |work=The New York Times |url=https://www.nytimes.com/2011/09/04/business/leo-arthur-kelmenson-ad-executive-dies-at-84-helped-to-save-chrysler.html |access-date=2022-07-19 |issn=0362-4331}}</ref><ref>{{Cite web |title=A Unique Tribute to a Great Man – Bozell |url=https://bozell.com/a-unique-tribute-to-a-great-man/ |access-date=2022-07-19 |website=bozell.com |language=en}}</ref><ref>{{Cite web |title=Members |url=http://advertisinghall.org/members/member_bio.php?memid=2753&uflag=&uyear=2010 |access-date=2022-07-19 |website=advertisinghall.org}}</ref>
Bozell is well known for its campaigns, which have introduced memorable slogans and ads, such as:
*"[[Pork. The Other White Meat]]"<ref name="OWHe95">{{cite news|last1=Podsada|first1=Janice|title=Omaha-based ad agency Bozell is still going strong after 95 years|url=https://www.engadget.com/about/editors/brian-horvath/|accessdate=18 January 2017|publisher=Omaha World-Herald|date=22 September 2016}}</ref>
*"[[Corinthian leather]]"<ref name=corinthian />
*"[[Sega Genesis#North American sales and marketing|Genesis does what Nintendon't]]"
*"[[C. W. McCall|The Old Home Fill-er-up and Keep On-a-Truckin' Café]]"
In 1997, Bozell was acquired by True North, holding company for [[Draftfcb|FCB]].<ref>{{cite news |newspaper=[[AdWeek]]
|url=https://www.adweek.com/brand-marketing/ace-consolidates-account-bozell-chicago-36128
|title=Ace Consolidates Account With Bozell In Chicago
|date=December 8, 1997}}</ref> ''[[The New York Times]]'' described the combination as
the sixth largest advertising company.<ref>{{cite news |newspaper=[[Advertising Age]]
|url=https://www.nytimes.com/1997/08/01/business/another-madison-avenue-independent-finds-buyer-bozell-jacobs-plans-join-true.html
|title=Another Madison Avenue independent finds a buyer: Bozell, Jacobs plans to join True North
|quote=True North Communications Inc., the world's seventh-largest agency holding company, said yesterday it had agreed to buy the 14th-largest, Bozell, Jacobs, Kenyon & Eckhardt
|author=Courtney Kane |date=August 1, 1997}}</ref>
In 2001, the remaining largest offices of Bozell Worldwide were merged with Lowe Worldwide as part of the [[Interpublic Group of Companies]]. The managing partners of the Bozell office in Omaha then bought themselves out from the holding company, renamed using the historic ''Bozell & Jacobs'' name, and continued as an independent shop again; other units of the conglomerate continue as ''Bozell''.<ref>{{Cite news |newspaper=[[AdWeek]]
|url=https://www.adweek.com/brand-marketing/bozell-back-where-it-all-started-53316
|title=Bozell Back Where It All Started
|author=Trevor Jensen |date=December 3, 2001 |language=en-US |access-date=2018-11-27}}</ref>
In 2013, Bozell proclaimed on their website ''Women’s Business Enterprise National Council (WBENC)'' certification for being 50+% woman-owned.<ref>{{cite web
|url=https://bozell.com/bozell-earns-national-womens-business-certification
|title=Bozell Earns National Womens Business Certification |date=August 8, 2013}}</ref>
== Leadership ==
* [[Leo B. Bozell|Leo Bozell]] (co-founder)
* Morris Jacobs (co-founder)
* Charles Peebler Jr.
* [[Leo-Arthur Kelmenson]]
* [[William Ward White]]
* David Bell
==See also==
*[[Gonzalo Tassier]]
==References==
{{Reflist|refs=
*<ref name=corinthian>Kiley, Richard. [https://web.archive.org/web/20101121141326/http://www.businessweek.com/the_thread/brandnewday/archives/2009/01/no_such_thing_as_corinthian_leather_in_the_cordoba.html No Such Thing As Corinthian Leather in the Cordoba]. "Bloomberg Business Week". Bloomberg L.P. United States of America, 2009-01-15. Accessed: 2010-09-25. Archived from [https://web.archive.org/web/20101121141326/http://www.businessweek.com/the_thread/brandnewday/archives/2009/01/no_such_thing_as_corinthian_leather_in_the_cordoba.html the original] on 2010-09-25. "It’s also worth noting that “rich Corinthian leather” was an invention of a Bozell copywriter..."</ref>
}}
==External links==
*{{Official website|http://www.bozell.com/}}
{{Authority control}}
[[Category:Advertising agencies of the United States]]
[[Category:Companies based in Omaha, Nebraska]]
[[Category:Marketing companies established in 1921]]
[[Category:1921 establishments in Nebraska]]