View source for Coogi

{{Short description|Australian fashion brand}}
{{more citations needed|date=September 2014}}
{{Use dmy dates|date=April 2014}}
{{Infobox company
| name	= Coogi
| logo	= COOAUS.jpg
| type = [[Private company|Private]]
| foundation	= 1969 in [[Toorak, Victoria]], [[Australia]]
| founder       = Jacky Taranto
| location	= [[New York, NY]]
| key_people	= Norman Weisfeld, Bruce Weisfeld, Jimmy Khezri
| industry	= [[Consumer Goods]]
| products	= [[Luxury goods]]
| homepage 	= http://www.coogi.com
}}
[[File:Coogi sweater - Sarah Stierch 01.jpg|thumbnail|The back of a Coogi cardigan]]
'''Coogi''' is an Australian [[fashion]] brand known for colorful knitwear.<ref>{{cite news |first= Jenny |last= Bailey | author-link = Jenny Bailey |title= Coogi Coogi coup |url=
http://www.theage.com.au/articles/2003/10/20/1066631351949.html |work= [[The Age]] |date=21 October 2003 |accessdate=31 December 2008 | location=Melbourne}}</ref> Founded in 1969 as "'''Cuggi'''" in [[Toorak, Victoria|Toorak]], [[Australia]], the label was renamed in 1987. In addition to clothing, the company's 1992 international [[trademark]] filing registered the brand for [[cosmetics]] and toiletries, [[leather]] goods, furniture, [[textile]]s, and toys.
==History==
{{unreferenced section|date=September 2014}}
Founded in 1969 as "Cuggi" in [[Toorak, Victoria|Toorak]], Melbourne, Australia,<ref>{{Cite web |date=2023-04-18 |title=Rumors of a Supreme x COOGI Collaboration Surface |url=https://hypebeast.com/2023/4/supreme-coogi-spring-2023-collaboration-rumor-info |access-date=2023-04-25 |website=Hypebeast}}</ref> the label was renamed in 1987 to sound more like an [[indigenous Australian]] name. The label was purchased in 2002  by Coogi Partners LLC, a [[joint venture]] in [[New York City]]; the brand subsequently grew from its core sweater line to a full apparel line, featuring patterns and designs reflective of the signature sweaters. The line expanded to women and children, including T-shirts, [[jeans]], dress shirts, dresses, sweatshirts and matching sweat pants, footwear, handbags, outerwear, bathing suits, and underwear.
==Relaunch==
Coogi relaunched in 2014 with a focus on the authentic sweater for men, introducing new products and color treatments.<ref>{{cite news |title=Coogi Is Making A Comeback, Are You Ready To Start Rocking The Colorful Sweaters Again? |url=http://www.huffingtonpost.com/2014/04/07/coogi-comeback-photos_n_5104705.html |work= [[Huffington Post]] |date= 7 April 2014 |accessdate=7 April 2014 }}</ref> According to ''The New York Times'', the label is experiencing a resurgence.<ref>{{cite news |title=Nineties Nostalgia Propels Coogi Brand Resurgence. |url=https://www.nytimes.com/2014/04/06/fashion/raps-nineties-nostalgia-propels-coogi-brand-resurgence.html?ref=fashion&_r=0 |work= [[The New York Times]] |date= 4 April 2014 |accessdate=4 April 2014 }}</ref> Fashion brands such as [[Rag & Bone]], Pigalle, Burton and [[Supreme (brand)|Supreme]] have been paying homage to Coogi.<ref>{{cite news |first= Booth |last= Moore |title= New York Fashion Week: Rag and Bone's blue-collar chic|url=
http://www.latimes.com/fashion/alltherage/la-ar-rag-and-bone-nyfw2014-20140208,0,7820527.story#ixzz2yOhMTFbq |work=[[Los Angeles Times]] |date=8 February 2014 |accessdate=8 February 2014 | location=Los Angeles}}</ref><ref>{{cite news |first= Marissa |last= Muller |title= Rag & Bone Brings The Iconic Coogi Sweater To Fall 2014 |url= http://m.mtv.com/blogs/style_post.rbml?id=2014/02/11/rag-bone-coogi-sweater/ |work= [[MTV News]] |date= 11 February 2014 |accessdate= 11 February 2014 |location= New York |archive-url= https://web.archive.org/web/20140413123550/http://m.mtv.com/blogs/style_post.rbml?id=2014%2F02%2F11%2Frag-bone-coogi-sweater%2F |archive-date= 13 April 2014 |url-status= dead}}</ref><ref>{{cite news |first= Lisa |last= Marsh |title= Fashion Week day 2: Slacks hit their stride at Jason Wu, Carmen Marc Valvo and Peter Som|url=
http://www.nydailynews.com/life-style/fashion/fashion-week-unveils-trousers-worth-panting-article-1.1606536#ixzz2yOjXRlMV |work= [[NY Daily News]] |date=8 February 2014 |accessdate=8 February 2014 | location=New York}}</ref><ref>{{cite news |first= Maya |last= Singer |title= Rag & Bone|url=
http://www.style.com/fashionshows/review/F2014RTW-RBONE/ |work= [[Style.com]] |date=7 February 2014 |accessdate=7 February 2014 | location=New York}}</ref><ref>{{cite news |first= Deidre |last= Dyer |title= Rag & Bone Made Coogi-Inspired Knits for Fall '14 |url=
http://www.thefader.com/2014/02/08/rag-bone-made-coogi-inspired-knits-for-fall-14/#ixzz2yOlN9Net |work= [[The Fader]] |date=8 February 2014 |accessdate=8 February 2014 | location=New York}}</ref><ref>{{cite news |first= Chioma |last= Nnadi |title= Rag & Bone |url= http://www.vogue.com/fashion-week/fall-2014/rag-bone/review/ |work= [[Vogue (magazine)|Vogue]] |date= 7 February 2014 |accessdate= 7 February 2014 |location= New York |archive-url= https://web.archive.org/web/20140214081604/http://www.vogue.com/fashion-week/fall-2014/rag-bone/review/ |archive-date= 14 February 2014 |url-status= dead}}</ref><ref>{{cite news |first= Georgia |last= May |title= Rag & Bone RTW Fall 2014|url=
http://www.wwd.com/runway/fall-ready-to-wear-2014/review/rag-bone |work= [[Women's Wear Daily|WWD]] |date=7 February 2014 |accessdate=7 February 2014 | location=New York}}</ref><ref>{{cite news |first= Kenya |last= Hunt |title= Cosby, Coogi and Fonzie: Rag & Bone |url= http://www.metro.us/newyork/lifestyle/style/2014/02/08/cosby-coogi-and-fonzie-rag-bone/ |work= Metro |date= 8 February 2014 |accessdate= 8 February 2014 |location= New York |archive-url= https://web.archive.org/web/20140401030249/http://www.metro.us/newyork/lifestyle/style/2014/02/08/cosby-coogi-and-fonzie-rag-bone/ |archive-date= 1 April 2014 |url-status= dead }}</ref>
==In popular culture==
The brand is first mentioned by [[The Notorious B.I.G.]] in the song "Big Poppa" and subsequently "[[One More Chance (The Notorious B.I.G. song)|One More Chance]] / Stay With Me (Remix)". "Heart throb never, black and ugly as ever, however, I stay Coogi down to the socks, rings and watch filled with rocks". The rapper also mentions the brand in the 1997 song [[Hypnotize (The Notorious B.I.G. song)|"Hypnotize"]] in which he raps: "Every cutie with a booty bought a Coogi,” kicking off a new trend and causing clothing articles to fly off the shelves with consumers rushing to make a purchase.
The brand is then mentioned in the lyrics of the 2005 [[Kanye West]] song "[[Gone (Kanye West song)|Gone]]," in which he raps: "You sweat her and I ain't talkin 'bout a Coogi,"<ref>{{cite web|author1=Genius|title=Kanye West - Gone Lyrics|url=https://genius.com/Kanye-west-gone-lyrics|website=Genius|publisher=Genius|accessdate=29 January 2016|date=29 January 2016}}</ref> as well as in his 2010 song "[[Devil in a New Dress]]," where [[Rick Ross]] raps: "Still a real nigga, red Coogi sweater, dice-roller."<ref>{{Citation|title=Kanye West (Ft. Rick Ross) – Devil in a New Dress|url=https://genius.com/Kanye-west-devil-in-a-new-dress-lyrics|language=en|access-date=2020-08-05}}</ref> [[Kanye West]] also goes on to mention the brand in his lyrics of the 2017 song "Feel Me" with [[GOOD Music|G.O.O.D Music]] counterpart [[Tyga]]: "Coogi, Coogi, Coogi, Coogi on, feels like I'm in the movie holmes, texted my consigliere, tell the maid leave the jacuzzi on."<ref>{{cite web|url=https://genius.com/Tyga-feel-me-lyrics|title=Feel Me|last=West|first=Kanye|date=|website=Genius.com|archive-url=|archive-date=|accessdate=22 March 2017}}</ref>
The brand is mentioned in the lyrics of the [[Hilltop Hoods]] song "Cosby Sweater," in which MC [[Suffa]] raps: "When I'm dressed like Theo's Dad, In a Coogi listening to Kool G Rap."<ref>{{cite web|author1=Alinda|title=Hilltop Hoods - Cosby Sweater Lyrics|url=http://artists.letssingit.com/hilltop-hoods-lyrics-cosby-sweater-4swbs3v#axzz3DTEaPSbS|website=LetsSingIt|publisher=LetsSingIt|accessdate=16 September 2014|date=26 August 2014}}</ref> The song makes reference to the aforementioned Notorious B.I.G., who was famously photographed wearing a Coogi sweater. The Australian musician explained in an August 2014 interview that he owns a collection of Coogi sweaters.<ref name="Kat">{{cite news|author1=Kathy McCabe|title=MC Pressure details son's cancer battle on Hilltop Hoods' Walking Under Stars — and it will make you cry|url=http://www.news.com.au/entertainment/music/mc-pressure-details-sons-cancer-battle-on-hilltop-hoods-walking-under-stars-and-it-will-make-you-cry/story-e6frfn09-1227015493244|accessdate=16 September 2014|work=News.com.au|date=6 August 2014|archive-date=16 September 2014|archive-url=https://web.archive.org/web/20140916153700/http://www.news.com.au/entertainment/music/mc-pressure-details-sons-cancer-battle-on-hilltop-hoods-walking-under-stars-and-it-will-make-you-cry/story-e6frfn09-1227015493244|url-status=dead}}</ref>
The brand is mentioned in the lyrics of the 2013 [[ASAP Ferg]] song "Work (Remix)" in which he raps: "Coogi down to the socks, like I'm Biggie Poppa", in reference to [[The Notorious B.I.G.]] being known for wearing Coogi.
In 2014, Christian hip-hop duo Social Club released the song "Coogi Sweater" in their album ''Misfits 2''.
The brand is mistakenly called the "[[Cosby sweater]]" though Bill Cosby never wore Coogi sweaters. ''[[The Cosby Show]]'' costume designer, Sarah Lemire, said of Coogi: "My sweaters were busy to a certain point, but it wasn't to that extreme… I still can't stand those."<ref>{{cite news |first= Hunter |last= Oatman-Stanford |title= The Truth About Cosby Sweaters |url=
http://www.collectorsweekly.com/articles/the-truth-about-cosby-sweaters/ |work= [[Collectors Weekly]] |date=11 February 2013 |accessdate=11 February 2013 | location=San Francisco}}</ref>
The brand was mentioned in season 2, episode 3 of Australian comedy series [[Kath & Kim|''Kath and Kim'']] titled "The Moon", where Kath and Kel purchase matching Coogis at [[Melbourne Airport|Tullamarine Airport]] after their flights are grounded while travelling for their honeymoon.
In the TV series ''[[Malcolm in the Middle]]'' episode "No Motorbike" (Season 16, Episode 6), in the beginning when Hal swore to Francis that on his 21st birthday he would take him for a ride on a motorbike, [[Bryan Cranston]] was also seen wearing a Coogi sweater.{{Citation needed|date=May 2024}}
==References==
{{Commons category}}
{{Reflist}}
[[Category:Australian companies established in 1969]]
[[Category:Clothing brands of Australia]]
[[Category:Clothing companies established in 1969]]
[[Category:Retail companies established in 1969]]
[[Category:1969 establishments in Australia]]
[[Category:Luxury brands]]