View source for DL1961

{{Short description|Denim brand}}
{{Infobox company
| name = DL1961
| founded = 2008
| founder = Faisal & Maliha Ahmed
| key_people = Zahra Ahmed (CEO)
}}
'''DL1961''' is a global premium denim brand that is carried in hundreds of stores.<ref>{{cite web|url=http://www.huffingtonpost.com/laura-dunn/women-in-business-qa-sara_b_7071072.html|title=Women in Business Q&A: Sarah Ahmed, Creative Director, DL1961 Premium Denim|accessdate=September 7, 2017|date=April 15, 2015|work=[[The Huffington Post]]|author=Dunn, Laura}}</ref> The brand was founded in 2008 using XFIT LYCRA,<ref>{{cite web|url=http://www.businesswire.com/news/home/20120905006253/en/XFIT-LYCRA%C2%AE-Fabrics-Featured-DL1961%E2%80%99s-Fashion-Week|title=XFIT LYCRA® Fabrics Featured in DL1961's First Fashion Week Runway Show in New York City|accessdate=September 7, 2017|date=September 5, 2012|publisher=[[Businesswire]]}}</ref> a fabric it has patented.<ref>{{cite web|url=http://www.prnewswire.com/news-releases/dl1961-premium-denim-and-fashion-specialty-retailer-nordstrom-partner-for-digital-denim-kiosk-300011897.html|title=DL1961 Premium Denim And Fashion Specialty Retailer Nordstrom Partner For Digital Denim Kiosk|accessdate=September 7, 2017|date=December 18, 2014|publisher=[[PR Newswire]]}}</ref> XFIT is a [[cotton]]-wrapped [[Lycra]] thread intertwined with [[polyester]] made by DL parent company ADM Denim, which was founded by Faisal and [[Meliha Ahmed]].<ref>{{cite web|url=http://wwd.com/fashion-news/denim/dl1961-in-bag-snob-collaboration-5931106/|title=DL1961 in Bag Snob Collaboration|accessdate=September 7, 2017|date=May 29, 2012|author=Haber, Holly|work=[[Women's Wear Daily]]}}</ref> The company uses an eco-friendly manufacturing process that it introduced in 2013 to use less water, waste, and dye.<ref>{{cite web|url=http://people.com/style/jessica-albas-first-collection-for-dl1961-just-launched-on-revolve/|title=Jessica Alba's First Collection for DL1961 Is Now on Revolve|accessdate=September 7, 2017|date=October 13, 2016|work=[[People (magazine)|People]]|author=Kirkpatrick, Emily}}</ref><ref name=YGtFD>{{cite web|url=https://www.glamour.com/story/your-guide-to-fall-denim-from|title=Your Guide to Fall Denim: From Waxed Jeans to Baseball Caps, It's All Right Here, Straight From the Pros|accessdate=September 7, 2017|date=August 13, 2013|work=[[Glamour (magazine)|Glamour]]|author=Hoo, Fawnia Soo}}</ref> The brand has a maternity line.<ref>{{cite web|url=http://latimesblogs.latimes.com/alltherage/2011/09/celebs-like-kaley-cuoco-are-designing-jeans.html|title=Stars like Kaley Cuoco, Brian Austin Green try on jean designs|author=Magsaysay, Melissa|date=September 29, 2011|work=[[Los Angeles Times]]|accessdate=September 7, 2017}}</ref>
The company uses renewable energy from solar panels for their factory operations.<ref>{{Cite web|url=https://goodcompanies.com/company/dl1961-premium-denim/|title=DL1961 Premium Denim|website=Good Companies|language=en-US|access-date=2019-12-09}}</ref> According to the DL1961 CEO, Zahra Ahmed,<ref>{{Cite web|url=https://wwd.com/business-news/business-features/sustainable-denim-brand-dl1961-new-ceo-1203149324/|title=Sustainable Denim Brand DL1961 Appoints New CEO|last=Greenstein|first=Tracey|date=2019-06-05|website=WWD|language=en|access-date=2019-12-09}}</ref> the brand is "centered around innovation and technology".<ref>{{Cite web|url=https://www.forbes.com/sites/felicitycarter/2019/07/29/get-to-know-the-menswear-denim-trends-according-to-leading-brand-dl1961/|title=Get To Know The Menswear Denim Trends According To Leading Brand, DL1961|last=Carter|first=Felicity|date=2019-07-29|website=Forbes|language=en|url-status=live|archive-url=https://web.archive.org/web/20190730005351/https://www.forbes.com/sites/felicitycarter/2019/07/29/get-to-know-the-menswear-denim-trends-according-to-leading-brand-dl1961/ |archive-date=2019-07-30 |access-date=2019-10-29}}</ref>
According to ''[[Vogue (magazine)|Vogue]]'' journalist, Liana Satenstein, DL1961 is "known for its jumpsuits and easygoing styles".<ref>{{cite web|url=https://www.vogue.com/article/emily-ratajkowski-for-dl1961-denim-style|title=Emily Ratajkowski, the New Face of DL1961, Loves Vintage Denim and Hates Tight Jeans|accessdate=September 7, 2017|date=August 3, 2017|work=[[Vogue (magazine)|Vogue]]|author=Satenstein, Liana}}</ref> ''[[Chicago Tribune]]'' journalist Alexia Elejalde-Ruiz says the brand is known for its "four-way stretch, designed to be slimming and to prevent sagging".<ref>{{cite web|url=http://www.chicagotribune.com/business/ct-digital-denim-kiosk-1231-biz-20141230-story.html|title=Digital denim kiosk helps drive sales for jeans brand DL1961|accessdate=September 7, 2017|date=December 30, 2014|work=[[Chicago Tribune]]|author=Elejalde-Ruiz, Alexia}}</ref> ''[[Glamour (magazine)|Glamour]]'' journalist Fawnia Soo Hoo described the brand as "The high-tech, eco-chic jean".<ref name=YGtFD/>
==Notes==
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==External links==
* {{Official website|name=DL1961 Home Page|https://www.dl1961.com/}}
[[Category:Clothing brands of the United States]]
[[Category:Clothing retailers of the United States]]
[[Category:Jeans by brand]]
[[Category:Companies based in New York City]]
[[Category:Clothing companies established in 2008]]
[[Category:2008 establishments in New York (state)]]
[[Category:2000s fashion]]
[[Category:2010s fashion]]
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