View source for Design and Art Direction

{{Short description|British educational organisation}}
{{use dmy dates|date=October 2024}}
{{Infobox organization
| name                     = Design and Art Direction
| image                    =
| size                     =
| caption                  =
| abbreviation             = D&AD
| motto                    =
| formation                = {{start date and age|1962}}
| extinction               =
| type                     =
| status                   = [[Charitable organization|Charity]]
| headquarters             = [[Spitalfields]], [[London]]
| region_served            = UK and worldwide
| membership               =
| language                 =
| key_people               = Tim Lindsay<br>{{small|(Chairman)}}<br>Dara Lynch<br>{{small|(CEO)}}<br>Kwame Taylor-Hayford<br>{{small|(President)}}
| main_organ               =
| parent_organization      =
| affiliations             =
| num_staff                =
| num_volunteers           =
| budget                   =
| website                  = [https://www.dandad.org/ dandad.org]
| remarks                  =
}}
'''Design and Art Direction''' ('''D&AD'''), formerly known as '''British Design and Art Direction''', is a British educational organisation that was created in 1962 to promote excellence in [[design]] and [[advertising]]. Its main offices are in [[Spitalfields]] in [[London]]. It is most famous for its annual awards, the '''D&AD Pencils'''. The highest award given by D&AD, the Black Pencil, is not necessarily awarded every year.
== History ==
===Origins (1962–1977)===
D&AD was founded in 1962 by a group of London-based designers and art directors including [[David Bailey (photographer)|David Bailey]], [[Terence Donovan (photographer)|Terence Donovan]], [[Alan Fletcher (graphic designer)|Alan Fletcher]], and [[Colin Forbes (graphic designer)|Colin Forbes]] (who designed the original D&AD logo). A panel of 25 judged the 2500 entries to the first awards in 1963. They awarded one Black Pencil (to Geoffrey Jones Films) and 16 Yellow Pencils. Early winners received an ebony pencil box designed by [[Marcello Minale]], one of the founding partners of Minale Tattersfield, which contained a pencil with silver lettering. In 1966 it was replaced by a more durable award. Its education programmes in their infancy, D&AD launched graphic workshops in association with the [[Royal College of Art]] in the mid-1960s. They ran until the mid-1970s. Designer Michael Wolff became the first elected president of D&AD in 1970. Six years later, then-president [[Alan Parker]] gave the first D&AD President’s Award for outstanding contribution to creativity to Colin Millward of [[Collett Dickenson Pearce]].
===Introduction of Student Awards (1978–1990)===
D&AD education programmes continued to grow in 1978 when [[Dave Trott (advertising executive)|Dave Trott]] set up the D&AD Advertising Workshops. In 1979, initiated by Sir John Hegarty of [[Bartle Bogle Hegarty]], the Student Awards were launched.<ref>{{cite book|last1=D&AD|title=50 years|date=2012|publisher=Taschen|location=Köln|isbn=9783836539364|pages=23}}</ref> Bridging the gap between college and work, the awards present students with real world briefs to tackle. The awards had already started to recognise a wider range of categories through the 1960s and 1970s and photography, retail design (now environmental design), music videos, and product design became part of the awards in the 1980s. The awards also opened up to international entries for the first time in 1988. Controversy surrounded a decision to hold separate advertising and design awards in 1986 and 1987; the separation, made for practical reasons based on the chosen venue, was seen by members as a split between industries.{{citation needed|date=August 2019}} Afterward, the ceremony did come back under one roof, where it has remained.
=== Move to Graphite Square, Vauxhall (1990–2012) ===
D&AD moved to Graphite Square, in Vauxhall in the 1990s. The first Student Expo (now New Blood) and the University Network, the D&AD membership programme for university and college courses, launched in 1993. The first session of "Xchange" took place in 1996. It was described as a ‘summer school’ for college lecturers and creative practitioners updated participants on the latest industry trends. D&AD launched its website in 1996 and introduced its first digital categories to the awards in 1997. D&AD celebrated its 40th birthday in 2002 with ''Rewind'', a retrospective exhibition and book of some of the most iconic work since the 1960s at the [[Victoria & Albert Museum]].
A new benchmark was set at the turn of the century when a double Black Pencil was awarded to the AMV.BBDO ‘Surfer’ for [[Guinness]] for its visuals.<ref>{{Cite news|url=https://www.telegraph.co.uk/finance/4491388/Copy-makes-headlines.html|title=Copy makes headlines|newspaper=Telegraph.co.uk|access-date=2016-10-07}}</ref> This was matched five years later by ‘Grrr’, [[Wieden + Kennedy]] London's work for [[Honda]] UK. In 2006 another milestone was set as [[Leo Burnett Worldwide|leoburnett.com]] won the first digital Black Pencil. Developments in the industry meant that two new categories were added in 2008, broadcast innovations and mobile marketing. That year, [[Apple Inc.]] won a Black Pencil for the [[iMac]] and the first-generation [[IPhone (1st generation)|iPhone]].<ref>{{Cite news|url=https://www.nytimes.com/2008/06/02/business/media/02adnewsletter3.html|title=People and Accounts of Note|last=The New York Times|date=2008-06-02|newspaper=The New York Times|issn=0362-4331|access-date=2016-10-07}}</ref>
Design Workshops were relaunched in 2006 and D&AD North, its first regional network, in Manchester the same year. The Student Awards have become an increasingly international event. Entries in 2007 came from colleges in more than 40 countries. Italian design group [[Fabrica research centre|Fabrica]] designed The annual outside the UK for the first time in 2007 and the showreel moved online that same year.
=== 50th year and beyond (2012–present) ===
In 2012, D&AD moved to a location on [[Hanbury Street]].{{cn|date=October 2024}} It celebrated its 50th anniversary in 2012 by honouring the most successful award-winners in its history with a special edition [[Taschen]] D&AD Annual featuring 50 different covers.<ref>{{Cite news|url=https://www.telegraph.co.uk/culture/culturepicturegalleries/9706753/DandAD-50th-Annual-original-cover-artwork-by-50-design-legends-up-for-sale.html|title=D&AD 50th Annual: original cover artwork by 50 design legends up for sale|newspaper=Telegraph.co.uk|access-date=2016-10-07}}</ref>
In 2017, D&AD moved to a new office and event space on Cheshire Street, London.<ref name=move>{{Cite web |date=2017-06-02 |title=Take a look at the exciting new home of D&AD |url=https://www.creativeboom.com/news/take-a-look-at-the-exciting-new-home-of-dad/ |access-date=2024-10-08 |website=Creative Boom |language=en}}</ref>
In October 2024, D&AD appointed its first US-based President, Kwame Taylor-Hayford.<ref>{{Cite web |title=D&AD names Kwame Taylor-Hayford as President |url=https://www.shots.net/news/view/d-ad-names-kwame-taylor-hayford-as-president |access-date=2024-10-08 |website=shots |language=en}}</ref>
== D&AD Pencil Awards ==
The following are the D&AD Pencil award levels:<ref>{{cite web |title=D&AD Pencils |url=https://www.dandad.org/en/d-ad-pencils/ |publisher=dandad.org |access-date=28 August 2020}}</ref>
*D&AD Wood Pencil: For best in advertising and design from the year
*D&AD Graphite Pencil: Awarded to stand-out work, well executed with an original idea at its core
*D&AD Yellow Pencil: Awarded only to the most outstanding work that achieves true creative excellence
*D&AD Black Pencil: For work that is ground-breaking in its field; not always awarded
*D&AD White Pencil: For exceptional and game-changing projects that have resulted in significant impact
==D&AD presidents==
Each year the D&AD elects a president from the creative community. They are always D&AD Award winners.
{| class="wikitable sortable" style="text-align: left;"
! Name<ref name="D&AD-Presidents_list">{{Cite news|url=https://www.dandad.org/en/global-creative-design-advertising-association/|title=What is D&AD?}}</ref><ref>{{cite book |last=D&AD |author-link=D&AD |date=2012 |title=D&AD 50}} {{ISBN|9783836539364}} (Taschen GmbH, December 2012)</ref>
! Category
! Year
|-
| {{sortname|Edward|Booth-Clibborn| Edward Booth-Clibborn}}
| Advertising
| 1963
|-
| {{sortname|Bob|Gill|Bob Gill (artist)}}
| Design
| 1964
|-
| {{sortname|Derek Birdsall|}}
| Design
| 1965
|-
| {{sortname|Terence Conran|}}
| Design
| 1966
|-
| {{sortname|David Puttnam|}}
| Advertising
| 1967
|-
| {{sortname|Bob|Brooks|dab=film director}}
| Advertising
| 1968
|-
| {{sortname| Michael|Peters|Michael Peters (designer)}}
| Design
| 1969
|-
| {{sortname|Brian|Byfield|Brian Byfield}}
| Advertising
| 1970
|-
| {{sortname|Michael|Wolff|Michael Wolff (graphic designer)}}
| Design
| 1971
|-
| {{sortname|David|Hillman|David Hillman (graphic designer)}}
| Design
| 1972
|-
| {{sortname|Chris|Wilkins|Chris Wilkins (advertising executive)}}
| Advertising
| 1973
|-
| {{sortname|Alfredo|Marcantonio|Alfredo Marcantonio}}
| Advertising
| 1974
|-
| {{sortname|David|Abbott|David Abbott (advertising)}}
| Advertising
| 1975
|-
| {{sortname|Alan|Parker|Alan Parker}}
| Advertising
| 1976
|-
| {{sortname|John|Salmon|John Salmon (advertising executive)}}
| Advertising
| 1977
|-
| {{sortname|Gerry|Moira|}}
| Advertising
| 1978
|-
| {{sortname|Andrew|Cracknell|}}
| Advertising
| 1979
|-
| {{sortname|Lord Snowdon|}}
| Advertising
| 1980
|-
| {{sortname|Martin Boase|}}
| Advertising
| 1981
|-
| {{sortname|Marcello Minale|}}
| Design
| 1982
|-
| {{sortname|Tony Brignull|}}
| Advertising
| 1983
|-
| {{sortname|Rodney Fitch|}}
| Design
| 1984
|-
| {{sortname|Jeremy Myerson|}}
| Design
| 1985
|-
| {{sortname|John|McConnell|John McConnell (designer)}}
| Design
| 1986
|-
| {{sortname|Jeremy Sinclair|}}
| Advertising
| 1987
|-
| {{sortname|Gert Dumbar|}}
| Design
| 1988
|-
| {{sortname|John|Hegarty|John Hegarty (advertising executive)}}
| Advertising
| 1989
|-
| {{sortname|Ron|Brown|Ron Brown (art director)}}
| Advertising
| 1990
|-
| {{sortname|Martin|Lambie-Nairn|Martin Lambie-Nairn}}
| Design
| 1991
|-
| {{sortname|Tim Delaney|}}
| Advertising
| 1992
|-
| {{sortname|Aziz|Cami|Aziz Cami (designer)|}}
| Design
| 1993
|-
| {{sortname|Adrian|Holmes|Adrian Holmes (advertising director)|}}
| Advertising
| 1994
|-
| {{sortname|Mary|Lewis|Mary Lewis(design)}}
| Design
| 1995
|-
| {{sortname|Graham Fink|}}
| Advertising
| 1996
|-
| {{sortname|Mike|Dempsey|Mike Dempsey (graphic designer)}}
| Advertising
| 1997
|-
| {{sortname|Tim Mellors|}}
| Advertising
| 1998
|-
| {{sortname|Richard|Seymour|Richard Seymour(designer)}}
| Design
| 1999
|-
| {{sortname|Larry Barker|}}
| Advertising
| 2000
|-
| {{sortname|David|Stuart|David Stuart (designer)}}
| Design
| 2001
|-
| {{sortname|Peter Souter|}}
| Advertising
| 2002
|-
| {{sortname|Michael|Johnson|Michael Johnson (graphic designer)}}
| Design
| 2003
|-
| {{sortname|Nick|Bell|Nick Bell (designer)}}
| Design
| 2004
|-
| {{sortname|Dick|Powell|Dick Powell (designer)}}
| Design
| 2005
|-
| {{sortname|Dave|Trott|Dave Trott (advertising executive)|}}
| Advertising
| 2006
|-
| {{sortname|Tony Davidson|}}
| Advertising
| 2007
|-
| {{sortname|Simon Waterfall|}}
| Design
| 2008
|-
| {{sortname|Garrick Hamm|}}
| Design
| 2009
|-
| {{sortname|Paul Brazier|}}
| Advertising
| 2010
|-
| {{sortname|Simon Sankarayya|}}
| Design
| 2011
|-
| {{sortname|Rosie Arnold|}}
| Advertising
| 2012
|-
| {{sortname|Neville Brody|}}
| Design
| 2013
|-
| {{sortname|Laura Jordan-Bambach|}}
| Advertising
| 2014
|-
| {{sortname|Andy Sandoz|}}
| Advertising
| 2015
|-
| {{sortname|Bruce Duckworth|}}
| Design
| 2016
|-
| {{sortname|Steve Vranakis|}}
| Advertising
| 2017
|-
| {{sortname|Harriet Devoy|}}
| Design
| 2018
|-
| {{sortname|Kate Stanners|}}
| Advertising
| 2019
|-
| {{sortname|Naresh Ramchandani|}}
| Design
| 2020
|-
|Rebecca Wright
|Education
|2021
|-
|Richard Brim
|Advertising
|2022
|-
|Jack Renwick
|Design
|2023
|-
|Kwame Taylor-Hayford
|Design
|2024
|}
==See also==
* [[History of advertising in Britain]]
==References==
{{Reflist|30em}}
==Further reading==
*''Rewind: 40 years of Design and Advertising'' by Jeremy Myerson and Graham Vickers; Publisher: [[Phaidon Press]]; {{ISBN|0-7148-4271-0}}.
*[https://www.taschen.com/pages/en/catalogue/graphic_design/all/43914/facts.dad_the_copy_book.htm?gclid=Cj0KCQjw7Nj5BRCZARIsABwxDKKgnFGSwlAgU_bP0GAr7M3ByQc9DgKkoa-Utcu_ymoXvTbMq_jAC1EaAgd8EALw_wcB The Copy Book], 1995 / 2011, Publisher: Taschen, {{ISBN|978-3-8365-6852-4}}
*''D&AD 50'' by D&AD; Publisher: [[Taschen]]; {{ISBN|9783836539364}}.
==External links==
* [http://www.dandad.org/ D&AD website]
* [http://studentawards.dandad.org D&AD Student Awards website]
{{Authority control}}
{{DEFAULTSORT:DandAD}}
[[Category:Organizations established in 1962]]
[[Category:1962 establishments in England]]
[[Category:Organisations based in the London Borough of Tower Hamlets]]
[[Category:Educational charities based in the United Kingdom]]
[[Category:Design awards]]