View source for Go to work on an egg

{{Short description|British advertising slogan}}
'''"Go to work on an egg"''' was an [[advertising]] [[slogan]] used by the [[United Kingdom]]'s [[Egg Marketing Board]] during the 1950s and 1960s as part of more than £12 million it spent on advertising, including a series of television adverts starring the comedian [[Tony Hancock]] and actress [[Patricia Hayes]] in 1965. The commercials were created by British director, [[Len Fulford]].<ref name=independent>{{cite news|first=Phil|last=Davison|title=Len Fulford: Director behind the 'Go to work on an egg' and Guinness 'toucan' commercials   |url=https://www.independent.co.uk/news/obituaries/len-fulford-director-behind-the-go-to-work-on-an-egg-and-guinness-toucan-commercials-6282930.html |work=[[The Independent]] |date=2011-12-30 |access-date=2012-01-05}}</ref> The proposition was that having an [[egg (food)|egg]] for [[breakfast]] was the best way to start the working day. Author [[Fay Weldon]] helped to create the campaign, and is supposed to have come up with the slogan.
In 2007, plans to rebroadcast the original television adverts were rejected by the [[Broadcast Advertising Clearance Centre]], which observed that the adverts did not suggest a varied diet. The adverts were instead made available on an anniversary website.<ref name="Times1">{{cite news|url=http://www.timesonline.co.uk/tol/life_and_style/health/article1957593.ece|archive-url=https://web.archive.org/web/20080726200220/http://www.timesonline.co.uk/tol/life_and_style/health/article1957593.ece|url-status=dead|archive-date=July 26, 2008|title='Go to work on an egg' ad banned|last=de Bruxelles|first=Simon|date=June 20, 2007|work=The Times|access-date=2009-01-10 | location=London}}</ref>
==References==
{{Reflist}}
==External links==
* [http://www.gotoworkonanegg.co.uk/ Go to work on an egg - 50th anniversary website]
* [http://www.adslogans.co.uk/hof/ad_egg.html Campaign poster]
[[Category:British advertising slogans]]
[[Category:British cuisine]]
[[Category:Eggs (food)]]
[[Category:Eggs in culture]]
[[Category:Food industry advertising slogans]]
[[Category:1950s quotations]]
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