View source for Hurban

{{Short description|Radio format}}
{{About|the [[radio format]]|the [[Slovakia]]n [[armored train]]|Armored train Hurban|the [[Hebrew]] word|Churban (disambiguation)}}
'''Hurban''' is a radio programming format from radio chain giant [[iHeartMedia]] and Senior VP [[Alfredo Alonso]].<!--
--><ref name="peter">{{cite news | author = Associated Press | title = 'Hurban' spreads across the States | work = St. Petersburg Times | date = 2005-08-09 | url = http://www.sptimes.com/2005/08/09/Business/_Hurban__spreads_acro.shtml | accessdate = 2007-01-06}}</ref>  Hurban radio stations target young Hispanics in the United States, primarily consisting of [[reggaeton]], [[Latin trap]], [[Latin rap]], and [[Latin dance]].  Advertisements and DJs are usually presented in a mixture of English and Spanish.<!--
--><ref name="arizona">{{cite news|first=Erin |last=White |title=Ex-Tucsonans pioneer all-hurban radio |work=Arizona Daily Star |date=2005-05-22 |url=http://www.edisonresearch.com/home/archives/ArizonaDailyStar052205.pdf |format=PDF |accessdate=2007-01-06 |url-status=dead |archiveurl=https://web.archive.org/web/20061028150738/http://www.edisonresearch.com/home/archives/ArizonaDailyStar052205.pdf |archivedate=2006-10-28 }}</ref>
The word hurban is a portmanteau of the terms "Hispanic" and "urban."<!--
--><ref name="msnbc">{{cite news | author = Associated Press | title = Hispanic radio goes ‘hurban’ | work = Today.com | date = 2006-03-15 | url = https://www.today.com/popculture/hispanic-radio-goes-hurban-wbna11749914 | accessdate = 2007-01-06}}</ref>
==Artists==
Core artists of the hurban format include [[Daddy Yankee]], [[Don Omar]], [[Voltio|Julio Voltio]] and [[Tego Calderón]].<ref name="msnbc" />
==History==
[[KLOL]] in [[Houston, Texas]] debut LATINO & PROUD as the first Hurban formatted radio station in continental U.S. in late 2004.<ref name="arizona" /> By 2007, Clear Channel dropped the hurban format and picked up a Spanish Contemporary format. Most of the original personalities have been let go since and the station is no longer bilingual. The only original on-air personality that still remains to this day is Liz Arreola, or Liz de Mega as she is known. Most of the current personalities have been ordered to cease the "Spanglish" act on the air and stick with Spanish.
The format has grown to many other cities, including New York [[WXNY-FM|WXNY]], Los Angeles [[KXOL-FM|KXOL]] ,<ref name="msnbc" /> Denver, Miami, and Albuquerque, NM.<ref name="peter" /> But more recently, the format has been replaced in several cities. The list includes Miami, Denver, Albuquerque, Dallas ([[KZZA]]), and Las Vegas.
==Development of the hurban ideology==
The new radio format dubbed "hurban" may seem like it is merely another attempt to profit off of the tastes of a particular ethnic group that has a preference for a given type of music, but this is not the case. These pan-Latin radio stations are embracing [[reggaeton]], [[hip hop music|hip hop]] and [[dancehall]] music, which largely comprise and explicate hurban thoughts and ideas through their lyrics and styles. Nevertheless, the scope of this music can be comprehended more thoroughly when we understand the movement as a grassroots attempt that will perhaps bring together the pan-Latino movement in the music industry.<ref>{{cite web |last=Marshall |first=Rachel |title=The rise of reggaeton |url=http://thephoenix.com/printerfriendlyB.aspx?id=1595 |accessdate=January 28, 2008 |archive-url=https://web.archive.org/web/20180801064413/http://thephoenix.com/printerfriendlyB.aspx?id=1595 |archive-date=August 1, 2018 |url-status=dead |df=mdy-all }}</ref> In relation to the hurban music movement, there are other means by which Hispanic urbans are being encouraged to represent their ethnic background. [[Clear Channel Communications]], a major broadcasting company, announced in fall 2004 that it was transforming 20 to 25 of its 1,200 stations to Hispanic formats over the subsequent 18 months.<ref>{{Cite web|last=Darling |first=Cary |title=Radio tries to reach young latinos with 'hurban' format |newspaper=Knight Ridder Newspapers |date=2005-06-25  |url=http://www.azcentral.com/ent/pop/articles/0629hurban29.html}}{{Dead link|date=August 2018}}</ref> Some individuals may have felt disappointed when they realized that one of their favorite radio stations was changed in an effort to accommodate the needs of the hurban audience. Tension between musical genres may also exist in subtle commercial competitions such as these with the potential to affect an individual's prejudices that tend to develop in a multi-racial and multi-cultural [[United States|America]]. Hurban radio stations may provide the means for the pan-Latino population to develop a sense of communication within the community that will reverberate in America and abroad.<ref>{{Cite news
|last=Marshall
|first=Wayne
|author-link=Wayne Marshall (author)
|title=Letter The rise of reggaeton
|newspaper=[[The Phoenix (newspaper)|The Phoenix]]
|url=http://thephoenix.com/printerfriendlyB.aspx?id=1595
|archive-url=https://web.archive.org/web/20180801064413/http://thephoenix.com/printerfriendlyB.aspx?id=1595
|url-status=dead
|archive-date=2018-08-01
}}</ref><ref>{{Cite news
| last = Darling
| first = Cary
| title = Radio tries to reach young latinos with ‘hurban’ format
| newspaper = Knight Ridder Newspapers
| date = 2005-06-25
| url = http://www.azcentral.com/ent/pop/articles/0629hurban29.html
| postscript = <!--None-->}}</ref>
==See also==
*[[Reggaeton]]
*[[Latin trap]]
*[[Latin hip hop]]
*[[Latin dance]]
*[[Latin Grammy Award for Best Urban Music Album]]
*[[Latin Grammy Award for Best Urban Song]]
*[[Latin Rhythm Albums]]
*[[Latin Rhythm Airplay]]
==References==
{{Reflist}}
[[Category:Radio formats]]