View source for I'd Do Anything (Oliver! song)

{{DISPLAYTITLE:I'd Do Anything (''Oliver!'' song)}}
{{more citations needed|date=March 2017}}
{{Infobox song
| name      = I'd Do Anything
| cover     =
| alt       =
| type      =
| written   =
| published = 1960
| writer    = [[Lionel Bart]]
| composer  =
| lyricist  =
}}
"'''I'd Do Anything'''" is a song performed by various characters in the [[1960 in music|1960]] British [[musical theatre|musical]] ''[[Oliver!]]'' and the 1968 film of the [[Oliver! (film)|same name]].
==Song==
The song is part of Act One of ''Oliver!'', and is sung in Fagin's lair. It begins with spoken [[Dialogue (fiction)|dialogue]] between [[Nancy (Oliver Twist)|Nancy]] and the [[Artful Dodger]], soon leading into the song. Other characters who have lines in the song are [[Oliver Twist|Oliver]], [[Fagin]] and Bet (Nancy's younger sister in the musical; her best friend in the 1968 film and in the original novel), with Fagin's Boys as chorus.
==BBC TV series==
In 2007, the [[BBC]] announced that a new reality television series ''[[I'd Do Anything (BBC TV series)|I'd Do Anything]]'', named after the song, would begin in 2008 to search for a new, unknown lead to play Nancy and three young performers to play Oliver in a West End revival of ''Oliver!''.<ref name="BBC001">
{{cite press release
| title = BBC One announces its search for stars of Oliver!
| publisher = [[BBC Entertainment]]
| date = 2007-12-21
| url = http://www.bbc.co.uk/pressoffice/pressreleases/stories/2007/12_december/21/oliver.shtml
| access-date = 2007-12-22 }}</ref>
==Uses in popular culture==
The song is featured on the children's television show [[Skinnamarink TV]] that aired on [[The Learning Channel]] featuring children's entertainers ''[[Sharon, Lois & Bram]]''. It is also available on their 1998 record [[Friends Forever (Sharon, Lois & Bram album)|''Friends Forever'']] featuring songs from the television series.
In the 1980s, British actor [[Robert Morley]] performed this version of the song in television commercials for [[British Airways]] serving flights to and from the United Kingdom and other destinations worldwide.
In 1999, American rap artist [[Jay-Z]] sampled the chorus of this song in his song "[[Anything (Jay-Z song)|Anything]]", much like his use of the chorus from Annie's "[[It's the Hard Knock Life]]" in his song "[[Hard Knock Life (Ghetto Anthem)]]".  This song originally appears as a bonus track on Jay-Z's ''[[Vol. 3... Life and Times of S. Carter]]''.
In 2008–2009, the instrumental of ''I'd Do Anything'' was used in a [[HSBC]] commercial. Latterly, the song was used in a series of anti-[[smoking]] [[public information films]], with various groups of children singing the song (different lines for different groups of children). The campaign's message was: "Your kids would do anything for you. Why don't you stop smoking for them?"
In 2014, a cover of the song by Mike Preston was used in a VW ad.
In 2021, the song is used in an ad campaign for [[PetSmart]] pet care stores in the United States and Canada.
==See also==
*"[[As Long as He Needs Me]]"
*"[[Consider Yourself]]"
*"[[Food, Glorious Food]]"
*[[Oliver! (song)|"Oliver!" (song)]]
*"[[Where Is Love?]]"
*"[[You've Got to Pick a Pocket or Two]]"
==References==
{{reflist}}
{{Oliver Twist}}
{{authority control}}
[[Category:Songs written by Lionel Bart]]
[[Category:Songs from Oliver!]]
[[Category:1960 songs]]
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