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{{short description|Pakistani televisions series}}
{{Use Pakistani English|date=March 2021}}
{{Use dmy dates|date=March 2021}}
{{Infobox television
| image        = Ishq Jalebi.png
| caption      = title card
| genre        = Romance<br/>Comedy<br/>Family drama
| writer       = [[Saima Akram Chaudhry]]
| director     = Syed Wajahat Hussain
| starring     = {{plainlist|
*[[Wahaj Ali]]
*[[Madiha Imam]]
*([[#Cast and characters|''For entire cast see below'']])
}}
| country      = Pakistan
| language     = Urdu
| producer     = [[Abdullah Kadwani]]
| num_episodes = 33
| runtime      = 30-95 minutes
| company      = [[7th Sky Entertainment]]
| channel      = [[Geo Entertainment]]
| first_aired  = {{Start date|df=y|2021|4|14}}
| last_aired   = {{End date|df=y|2021|5|16}}
}}
'''''Ishq Jalebi''''' is a 2021 [[Pakistani dramas|Pakistani]] [[romantic comedy]] television series, directed by Syed Wajahat Hussain and written by [[Saima Akram Chaudhry]] for [[7th Sky Entertainment]] produced by [[Abdullah Kadwani]] and [[Asad Qureshi (Producer)|Asad Qureshi]]. It premiered on 14 April 2021 on [[Geo Entertainment]] and aired during [[Ramadan]] and [[Eid al-Fitr]].
It features [[Wahaj Ali]] and [[Madiha Imam]] as leads.<ref>{{Cite web|date=2021-01-14|title=Watch the Turkish serial Kurulus Usman on Geo TV from today|url=https://www.thenews.com.pk/print/819942-watch-the-turkish-serial-kurulus-usman-on-geo-tv-from-today|access-date=2021-01-14|website=TheNews.com.pk|language=en-GB}}</ref><ref>{{Cite web|title=Usama Khan impresses fans with acting in Ishq Jalebi|url=https://nation.com.pk/04-May-2021/usama-khan-impresses-fans-with-acting-in-ishq-jalebi?version=amp|website=The Nation|date = 4 May 2021|language=en-GB|access-date=22 May 2021}}</ref><ref>{{Cite web|title=Lead actor of Ishq Jalebi, Wahaj Ali has always impressed us with his styling|url=https://propakistani.pk/lens/wahaj-ali-provides-styling-inspo-for-ramazan-pictures/|website=Pro Pakistani|date=13 April 2021|language=en-GB}}</ref> [[Noor ul Hassan]], [[Qavi Khan]], [[Mehmood Aslam]] and many others were also part of the cast. The drama emerged as a huge critical success and was highly appreciated by the audience.<ref>{{cite web|url=https://images.dawn.com/news/1189038/the-good-the-bad-and-the-strange-2021-in-dramas|title=The good, the bad and the strange — 2021 in dramas|website=Images|date=21 December 2021|author=Sadaf Haider|access-date=}}</ref><ref>{{cite web|url=https://cutacut.com/2021/05/17/ishq-jalebi-last-episode/?|title=Ishq Jalebi takes the cake amidst Ramadan specials|website=cutacut.com|date=2021-05-17|access-date=2021-12-24|author=Buraq Shabbir}}</ref>
== Plot ==
Muhammad Boota owns a decades old family business of catering. His wish to make both of his sons, Rafaqat and Sadaqat a part of his business, remains unfulfilled as his sons along with their families settle abroad. Disheartened by his sons, Muhammad Boota gives away his family business in the care of his only son in law, Ashiq Hussain and grandson, Basim.
Basim, a handsome young man dreams of moving abroad but is quite frustrated and complains about every inconvenience in his life. On the other hand, Bela is a beautiful young girl who has been living with her grandfather after the death of her parents. Being a sensible and hardworking girl, Bela disregards the attitude of her cousin, Basim and the two of them are always arguing with each other.
The story takes a turn when everyone finds out about the split in ownership of the family business leading Rafaqat and Sadaqat just to visit Pakistan with their families but they get trapped due to the [[COVID-19 pandemic in Pakistan]].<ref>{{cite web|url=https://thebrownidentity.com/ishq-jalebi-episode-20-saima-akrams-storyline-brilliantly-incorporates-covid-19/amp/|title=Ishq Jalebi Episode 20: Saima Akram's Storyline Brilliantly Incorporates Covid-19|date=5 May 2021|accessdate=22 May 2021|website=thebrownidentity.com|last=sophiaaq}}</ref>
What begins as an unusual family reunion slowly escalates into a series of realizations, family bonding and a chance of young love. Amongst this family dramedy, will Basim and Bela realize their true love for each other.<ref>{{Cite web|date=2021-04-13|title=3 dramas to watch with your family this Ramazan|url=https://www.somethinghaute.com/3-dramas-to-watch-with-your-family-this-ramazan/|access-date=2021-04-15|website=Something Haute|language=en-US}}</ref><ref>{{Cite web|date=2021-04-13|title=Geo Entertainment aims to entertain and educate the viewers this Ramazan|url=https://www.somethinghaute.com/geo-entertainment-aims-to-entertain-and-educate-the-viewers-this-ramazan/|access-date=2021-04-15|website=Something Haute|language=en-US}}</ref>
== Cast and characters ==
{| class="wikitable"
!Name
!Role
!Notes
|-
|[[Wahaj Ali]]
|Basim Hussain aka "[[Petha]]"
|Although irascible and somewhat cynical,Basim is very caring and tender inside with great sense of duty.He lingers to move abroad to escape his tiring life.Love interest and later husband of Bela.
|-
|[[Madiha Imam]]
|Bela Salahudin/Bela Basim Hussain aka "[[Balushahi]]"
|Initially,involved in one-sided love for Basim.Bela is most beloved in the entire family. Love interest of and later wife of Basim; aspires to become an event planner.
|-
|[[Qavi Khan]]
|Muhammad Boota
|Grandfather of Basim and Bela; father of Rafaqat, Sadaqat, Iffat and late Nudrat; Boota has a business of catering "Babbu and Boota Bakery" (BnB) and wanted his sons to continue his legacy
|-
|[[Noor ul Hassan]]
|Aashiq Hussain Advocate
|Father of Basim; he is a lawyer and has lost all his 999 cases before joining father-in-law's business
|-
|[[Hina Khawaja Bayat]]
|Iffat
|Mother of Basim; wife of Aashiq Hussain who is her cousin from paternal sister; daughter of Boota; sister of Rafaqat and Sadaqat
|-
|[[Usama Khan]]
|Waqar aka "Wicky [[Laddu]]"
|Son of Sadaqat and Sajeela; wants to marry Bela
|-
|[[Shaista Jabeen]]
|Aniqa "Nikki"
|Wife of Rafaqat; Sister of Sajjo; Cousin of Aashiq
|-
|[[Mehmood Aslam]]
|Rafaqat "Riffi"
|Brother of Sadaqat and Iffat; son of Boota; he left his father as he is not interested in being a part continuing Boota's catering legacy and he has built his own independent life abroad in America, having laundry business
|-
|[[Kashif Mehmood]]
|Sadaqat
|Brother of Rafaqat and Iffat; son of Boota; he left his father as he is least interested in being a part continuing Boota's catering legacy and he has built his own independent life abroad in Canada, having restaurant "Sialkoti Tarka"
|-
|[[Maryam Noor]]
|Isha aka "[[Barfi]]"
|Daughter of Rafaqat and Aniqa, Wants to marry Basim, cheerful
|-
|[[Mariyam Nafees]]
|Hina
|Fraudster doing 'paper-marriage' business
|-
|[[Parveen Akbar]]
|Bazgha
|Cousin of Boota
|-
|[[Irsa Ghazal]]
|Sajeela "Sajjo"
|Wife of Sadaqat; Sister of Aniqa; Cousin of Aashiq
|-
|Syed Atif
|"Rocket"
|Worker and friend of Basim
|-
|Asim Mehmood
|Gulfaam "Gullu"
|Grandson of Bazgha, herbal specialist
|-
|[[Saife Hassan]]
|Salahudin
|Late father of Bela
|-
|[[Munazzah Arif]]
|Nudrat
|Late daughter of Boota and mother of Bela
|-
|Salman Faisal
|Hassaan
|Bela's ex-fiance
|-
|[[Humaira Bano]]
|
|Hassaan's mother
|}
== Soundtrack ==
{{Infobox album
| name         = Piya Piya Re
| type         = soundtrack
| artist       = Wajhi Farooki<br>Aishwarya Mukherjee
| cover        =
| alt          =
| released     = {{Start date|df=y|2021|4|14}}
| recorded     = 2021
| venue        =
| studio       =
| genre        = [[Television soundtrack]]
| length       = {{Duration|m=3|s=26}}
| language     = [[Urdu language|Urdu]]
| label        = [[7th Sky Entertainment]]
| producer     = Abdul Kadwani<br>Asad Qureshi
| prev_title   =
| prev_year    =
| next_title   =
| next_year    =
| misc         = {{External music video|{{YouTube|InR09wrPCj4|Ishq Jalebi OST}}|type=song}}
}}
The original soundtrack of Ishq Jalebi "Piya Piya Re" was written and sung by Wajhi Farooki. The lines of the song are frequently used during the course of the show. The original soundtrack was released on 14 April 2021. The song along with production is produced by Abdul Kadwani and Asad Qureshi.
==Awards and nominations==
===Lux Style Awards===
{|class="wikitable style
!Ceremony
!Categories
!Recipients
!Result
|-
|rowspan="2"|[[21st Lux Style Awards]]<ref>{{cite web | url=https://tribune.com.pk/story/2387740/lsa-2022-and-the-nominees-are | title=LSA 2022: And the nominees are | date=23 November 2022 }}</ref>
| Best TV Long Play
|''Ishq Jalebi''
|rowspan="2" {{nom}}
|-
|Best TV Writer
|''[[Saima Akram Chaudhry]]''
|}
===Fuchsia Magazine Awards===
{| class="wikitable sortable"
|+
!Date of Ceremony
!Award
!Category
!Recipient(s) and nominee(s)
!Result
!Ref
|-
! rowspan="2" | January 2, 2022
| rowspan="2" | Fuchsia Magazine Awards
| Best Supporting Actor Gold (Male)
| Qavi Khan
| {{won}}
| rowspan="2" | <ref>{{cite web|url=https://www.fuchsiamagazine.com/2022/01/02/fuchsia-awards-2021-and-the-award-goes-to/|title=FUCHSIA Awards 2021 – And The Award Goes To…|website=Fuchsia Magazine|date=December 31, 2021|access-date=January 2, 2022|first=Team|last=FUCHSIA|archive-date=2 January 2022|archive-url=https://web.archive.org/web/20220102170738/https://www.fuchsiamagazine.com/2022/01/02/fuchsia-awards-2021-and-the-award-goes-to/|url-status=dead}}</ref>
|-
| Best Comic Role (Male)
| ''Noor ul Hassan''
| {{won}}
|}
== References ==
{{Reflist}}
== External links ==
* [https://harpalgeo.tv/program/Ishq-Jalebi Ishq Jalebi on Har Pal Geo]
* [https://7thsky.biz/ Ishq Jalebi on 7th Sky Entertainment]
{{Geo Entertainment Programs}}
[[Category:Urdu-language television shows]]
[[Category:Geo TV original programming]]
[[Category:Pakistani drama television series]]
[[Category:2021 Pakistani television series debuts]]
[[Category:Television shows about the COVID-19 pandemic]]