View source for Jon Bond

{{Short description|American businessperson (born 1957)}}
{{Unreliable sources|date=October 2022}}
{{Use mdy dates|date=April 2014}}
{{Infobox person
| image      = Jon Bond.jpg
| name       = Jon Bond
| birth_date = {{Birth year and age|1957}}
| alma_mater = [[Washington University in St. Louis]]
| occupation = Advertising executive; author; entrepreneur
| spouse     = Separated from Rebecca Bond
}}
'''Jon Bond''' (born 1957) is an advertising executive, author and entrepreneur in New York City.
==Career==
In 1987, at the age of 29, Jon Bond co-founded [[Kirshenbaum Bond Senecal + Partners|Kirshenbaum Bond + Partners]], a New York City advertising agency that pioneered guerilla marketing techniques including sidewalk advertising, popup stores, and other forms of what would eventually come to be known as [[viral marketing]]. The firm became the largest independently held agency in the United States, with clients including [[BMW]], [[Target Corporation|Target]], [[Citi]], [[Capital One]], [[Tommy Hilfiger]], [[Victoria's Secret]], [[Verizon]], [[AT&T]], [[Snapple]], and [[Delta Air Lines]], among others. At the time of its sale to [[MDC Partners]] in 2009, the firm had billings of $1BB. [[New York Magazine]] profiled Kirshenbaum + Bond in 1987, two months after its creation,<ref>{{cite news|last=Kanner|first=Bernice|title=Hot Copy – K&B's Brave New Words|url=https://books.google.com/books?id=oeMCAAAAMBAJ&q=new+york+magazine+hot+copy&pg=PA19|access-date=June 26, 2013|newspaper=New York Magazine|date=October 12, 1987|page=19}}</ref> the firm was featured in a 2005 episode of Paris and Nicole Hilton's [[The Simple Life]],<ref>{{cite web|url=http://www.parishiltonandnickyhilton.com/television/simplelife3-02.html |title=Paris Hilton-The Simple Life Season 3 Episode 2 |access-date=2013-06-26 |url-status=dead |archive-url=https://web.archive.org/web/20100927211635/http://www.parishiltonandnickyhilton.com/television/simplelife3-02.html |archive-date=September 27, 2010 }}</ref> and it was referenced in the 2007 film [[Perfect Stranger (film)|Perfect Stranger]].<ref>https://www.imdb.com/title/tt0457433/?ref_=fn_al_tt_1 {{User-generated source|certain=yes|date=March 2022}}</ref><ref>{{cite web | url=http://www.subzin.com/s/We+have+a+leak+to+Kirschenbaum+and+Bond | title=We have a leak to Kirschenbaum and Bond quotes | access-date=June 26, 2013 | archive-date=February 22, 2014 | archive-url=https://web.archive.org/web/20140222024756/http://www.subzin.com/s/We+have+a+leak+to+Kirschenbaum+and+Bond | url-status=dead }}</ref>
In 1996, Bond went on to co-found ''iballs'', one of the first digital media agencies, which was sold to [[Razorfish (company)|Avenue A]], which was then acquired by [[Microsoft]]. In 2011, he became the CEO of [[Publicis#Subsidiaries|Big Fuel Communications]], a marketing, content distribution, and social media company that served clients including [[General Motors|GM]], [[Gatorade]], [[T-Mobile US|T-Mobile]], [[McDonald's]], [[Budweiser (Anheuser-Busch)|Budweiser]], [[Yahoo!]] and more.<ref>{{cite news|title=Big Fuel Welcomes New CEO|url=https://www.youtube.com/watch?v=X9BPthk-DyM|access-date=June 26, 2013|newspaper=Forbes|date=June 14, 2011}}</ref> The company was acquired by [[Publicis]] in 2012.
Bond is currently the "Chief Tomorroist" at Tomorro LLC, a company that provides financial and strategic advice for new and growing businesses of high potential value.<ref>{{Cite web |url=http://www.tomorrollc.com/ |title=\\\ |access-date=July 10, 2022 |archive-date=August 12, 2019 |archive-url=https://web.archive.org/web/20190812042358/http://www.tomorrollc.com/ |url-status=dead }}</ref>
Following the [[Sandy Hook Elementary School shooting]] in December 2012, he and his wife, Rebecca, founded Evolve, an organization intended to facilitate dialogue between opposing sides of the debate over gun ownership.<ref>{{cite news|last=Nocera|first=Joe|title=Changing Minds After Newtown|url=http://mobile.nytimes.com/2013/03/02/opinion/nocera-changing-minds-after-newtown.html|access-date=June 26, 2013|newspaper=The New York Times|date=March 1, 2013}}</ref><ref>{{cite web|url=http://evolvetogether.us/ |title=Evolve Together US |access-date=2013-06-26 |url-status=dead |archive-url=https://web.archive.org/web/20130629170440/http://evolvetogether.us/ |archive-date=June 29, 2013 }}</ref><ref>{{cite news|last=Morgan|first=Piers|title=Founders of Evolve talk about "irresponsible behavior related to guns" and a proud gun owner quits NRA|url=http://piersmorgan.blogs.cnn.com/2013/03/06/clips-from-last-night-founders-of-evolve-talk-about-irresponsible-behavior-related-to-guns-and-a-proud-gun-owner-quits-nra/|archive-url=https://web.archive.org/web/20130308184250/http://piersmorgan.blogs.cnn.com/2013/03/06/clips-from-last-night-founders-of-evolve-talk-about-irresponsible-behavior-related-to-guns-and-a-proud-gun-owner-quits-nra/|url-status=dead|archive-date=March 8, 2013|access-date=June 26, 2013|newspaper=CNN|date=March 5, 2013}}</ref>
Bond has appeared on [[CNN]], ''[[The Today Show]]'', and ''[[20/20 (U.S. TV program)|20/20]]'', and played a central role in the [[Fox News]] network special ''Sex, Lies and Advertising''.{{citation needed|date=June 2013}} In 2010, he gave the keynote speech at the National Association of Broadcasters' Advertiser Luncheon.<ref>{{Cite web|url=http://www.nab.org/documents/newsroom/pressRelease.asp?id=2368|title = Newsroom}}</ref> He has been featured in [[Forbes|Forbes Online]]<ref>{{Cite web|url=https://www.forbes.com/sites/melaniewells/2010/11/16/ad-man-jon-bond-the-future-of-advertising-agencies-and-holding-companies/|title=Ad Man Jon Bond: The Future of Advertising, Agencies and Holding Companies|website=[[Forbes]]}}</ref> and ''[[Ad Age]]''.<ref>{{Cite web|url=http://adage.com/article/agency-news/jon-bond-building-a-marketing-services-cooperative/144355/|title = Jon Bond is Building a Marketing-Services 'Cooperative'|date = June 9, 2010}}</ref> He also appeared in the 2011 Morgan Spurlock film ''[[The Greatest Movie Ever Sold]]''.
Bond is an advisor for [[Appinions|Appinions Inc.]], DataXu, [[Metamorphic Ventures]], and Smarterer, Inc.<ref>{{cite web | url=http://investing.businessweek.com/research/stocks/private/person.asp?personId=7221158&privcapId=4320663 | title=Jonathan Bond: Executive Profile & Biography - Businessweek | access-date=April 3, 2023 | archive-date=June 29, 2013 | archive-url=https://archive.today/20130629094340/http://investing.businessweek.com/research/stocks/private/person.asp?personId=7221158&privcapId=4320663 | url-status=bot: unknown }}</ref> He has served as a board member of the [[American Association of Advertising Agencies|AAAA (American Association of Advertising Agencies)]], [[Ad Council]], and [[AdWeek]], and was the chairman of the board of [[Worldwide Partners]], the world's largest network of independent ad agencies. He was named #4 in Adweek's "Agency Executive of the Decade" in 2010.
==Writing==
In 1997, Bond published ''Under the Radar,'' co-written with colleague Richard Kirshenbaum. The book, which showcased innovative and effective marketing techniques, was translated into five languages.<ref>{{cite book|title=Under the Radar|isbn=978-0471174691|author=Jonathan Bond, Richard Kirshenbaum|year=1998|publisher=Wiley |url-access=registration|url=https://archive.org/details/underradartalkin00bond}}</ref>
He is also an occasional contributor to [[The Huffington Post]].<ref>{{Cite web|url=http://www.huffingtonpost.com/jon-bond|title = Jon Bond &#124; HuffPost|website = [[HuffPost]]}}</ref>
== Personal life ==
He has five children from two marriages, two daughters and three sons, including Olivia Violet, and singer-songwriter Remy. The sisters appeared on season 6 of [[MasterChef Junior (American TV series)|MasterChef Junior.]]<ref>{{Cite web |last=Barrenche |first=Raul |date=January 26, 2017 |title=Look Inside Jon and Rebecca Bond's Stylishly Remodeled Hamptons Getaway |url=https://www.architecturaldigest.com/story/rebecca-and-jon-bond-bridgehampton-new-york-home-article#:~:text=The%20Bonds%20with%20their%20children,Olivia%2C%20Damian%2C%20and%20Remy. |website=www.architecturaldigest.com}}</ref><ref>{{Cite web |last=Bond |first=Jon |date=June 27, 2024 |title=Jon Bond on X: "Give this album a listen: Summer Song." |url=https://x.com/JonBond57/status/1806550587556966419 |website=X}}</ref>
==References==
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[[Category:20th-century American businesspeople]]
[[Category:21st-century American businesspeople]]
[[Category:Living people]]
[[Category:American motivational writers]]
[[Category:Businesspeople from New York City]]
[[Category:American advertising executives]]
[[Category:Writers from Manhattan]]
[[Category:1958 births]]
[[Category:Washington University in St. Louis alumni]]
[[Category:People from Greenwich Village]]