View source for Jordache

{{Short description|American clothing, real estate and aviation company}}
{{about|the company|the three-player tennis game|Types of tennis match}}
{{More citations needed|date=March 2017}}
{{Infobox company
|name             = Jordache Enterprises, Inc.
|logo             = Jordachelogo.png
|type             = Private<ref name="idch"/>
|genre            =
|foundation       = {{start date and age|1969}} (as Jordache Jeans Inc.)<br>{{start date|1978}} (incorporated)<ref name="idch"/>
|founders         = [[Joseph Nakash|Joseph "Joe" Nakash]]<br> Abraham "Avi" Nakash<br> Raphael "Ralph" Nakash<ref name="idch"/>
|location_city    = [[New York City]],<ref name="idch"/> [[New York (state)|New York]]
|location_country = [[United States|U.S.]]
|location         =
|origins          =
|key_people       =
|area_served      = Worldwide, with significant United States and [[Israel]] involvement
|industry         = Clothing, real estate, agriculture, maritime, and aviation
|products         =
|services         =
|revenue          = ~$413 million (2016)<ref name="idch"/>
|operating_income =
|net_income       =
|parent           =
|divisions        =
|subsid           = Major subsidiaries:
*Jordache clothing
*Jordache real estate
*[[Strip House]] (NYC and Las Vegas locations)
*The Setai (hotel chain)
*Prinir Agriculture
*[[Port of Eilat]] (management)
*[[Downeast Airlines|Downeast Air]]
*MG Aviation
*[[Arkia Israel Airlines]]
*[[Israeli Network]] (U.S. operations)
|owner            = Nakash (Naccache) family
|slogan           =
|homepage         = [http://www.jordache.com Jordache (clothing line)]<br>[http://www.jordachecorporate.com Jordache (corporate page)]
|dissolved        =
|footnotes        =
}}
'''Jordache Enterprises, Inc.''' ({{IPAc-en|ˈ|dʒ|ɔːr|d|æ|ʃ}}) is an American [[clothing]] company that markets [[apparel]], including [[shirt]]s, [[jeans]], and [[outerwear]].<ref name="idch">[http://www.fundinguniverse.com/company-histories/Jordache-Enterprises-Inc-Company-History.html "Jordache Enterprises, Inc."]  International Directory of Company Histories, vol. 23.  Saint James Press, 1998, {{ISBN|9781558623644}}</ref> The brand is known for its [[designer jeans]] that were popular in the late [[1970s in fashion|1970s]] and early [[1980s in fashion|1980s]]. Since the 2000s, Jordache has also diversified into real estate in the United States and other ventures in [[Israel]]. The brand name Jordache is a contraction of Joe, Ralph, and Avi Nakash.
==History==
Jordache originated in 1978, when brothers [[Joseph Nakash|Joe]], Ralph, and Avi Nakash opened a denim store in [[New York City]].<ref name="idch" /><ref>https://www.npr.org/2012/08/01/157699850/what-ever-happened-to-jordache-jeans {{Bare URL inline|date=August 2024}}</ref> Inspired by European fashions, the brothers had developed a groundbreaking collection with a signature fit that was tight and sexy. Business expanded over the years, until a fire destroyed their inventory during the [[New York City blackout of 1977]]. <ref name="idch" /> In 1978, they officially began to manufacture and distribute denim under their own label, known as Jordache, <ref name="idch" /> with exceptional form-fitting silhouettes for both men and women, an iconic horse-head logo and unique back pocket stitching.
The Nakash brothers' timing was right. At this moment, consumer taste in jeans was shifting from established brands such as [[Levi's]] to designer jeans such as [[Gloria Vanderbilt]] and [[Calvin Klein]].<ref name="idch" /> However, Jordache jeans were barely distinguishable from other designer jeans on the market.<ref name="idch" /> To differentiate their brand, the brothers invested one quarter of their annual sales volume ($300,000 of their own money and $250,000 in loans) into an aggressive 1979 [[ad campaign]].<ref name="idch" />  Jordache produced a television commercial starring an apparently [[Toplessness|topless]] woman in tight Jordache jeans riding a horse through surf.<ref name="idch" /><ref name="time">{{cite web|url=http://www.time.com/time/magazine/article/0,9171,920629,00.html |archive-url=https://web.archive.org/web/20070224151451/http://www.time.com/time/magazine/article/0,9171,920629,00.html |url-status=dead |archive-date=February 24, 2007 |title=Business: Topless Jeans Make the Scene |publisher=TIME |date=1979-09-10 |access-date=2017-03-31}}</ref> The ad was rejected by all three major United States television networks, but independent New York stations aired it, and Jordache increased significantly in popularity.<ref name="idch" /><ref name="time"/>  Later, an additional one million dollars was spent on advertising, including full-color advertisements in magazines circulated nationally in the United States.<ref name="idch" /> One promotional gimmick that did not work out was the Jordache blimp, a poorly designed airship that crashed on October 8, 1980, at [[Lakehurst, New Jersey]], on its maiden flight. It was ''en route'' to a promotional gala and crashed 43 years after the ''[[Hindenburg disaster|Hindenburg]]'' airship disaster in the same city.<ref>Associated Press, "''Blimp Crashes Near Zeppelin Crash Site''", Anderson Independent, Anderson, South Carolina, Thursday, October 9, 1980, page 4A</ref>
In the [[1980s in fashion|1980s]], the company expanded its reach with expansive [[licensing]] that generated up to $300 million per year of wholesale income.<ref name="idch" /> In 1989, the company had 100 licensees, manufacturing products as varied as children's socks, women's outerwear, jewelry, dresses, luggage, and umbrellas.<ref name="idch" />
==Operations==
Today, Jordache Enterprises is a privately held conglomerate. The company designs and manufactures a wide variety of denim, apparel and accessories. In 2018, Jordache unveiled a premium denim collection in celebration of the brand's 40th anniversary.<ref>{{Cite web|title=Jordache Unveils Premium Denim Collection for 40th Anniversary|url=https://sourcingjournal.com/denim/denim-brands/jordache-40th-anniversary-126283/|last=Hall|first=Christopher|date=2018-10-31|website=Sourcing Journal|language=en-US|access-date=2020-05-12}}</ref>
The brands owned by Jordache Enterprises include: Jordache, [[Earl Jeans]], [[KIKIT Jeans]], [[Maurice Sasson]], [[Fubu]] Ladies, [[Airport (brand)|Airport]], [[Blue Star (brand)|Blue Star]], and [[Gasoline (brand)|Gasoline]]. Jordache is an official licensee of the [[U.S. Polo Assn.]] brand.<ref>{{cite web|url=http://jordachecorporate.com/2006/brandsjordache.shtml |title=Jordache Enterprises |accessdate=2007-04-12 |url-status=dead |archiveurl=https://web.archive.org/web/20070312181913/http://www.jordachecorporate.com/2006/brandsjordache.shtml |archivedate=2007-03-12 }}</ref>  Jordache Enterprises also manufactures private label denim for companies worldwide.
Through the initial proceeds from the Jordache label, the Nakash brothers have expanded into Jordache Enterprises, Inc., with interests in real estate, hospitality, aviation, high-tech cryptography, maritime ventures, and agriculture. Among its more notable holdings beyond its namesake brand are real estate holdings in [[New York City]], The Setai Miami in [[Miami]], hotels throughout [[Europe]] and [[Israel]], part of the [[Strip House]] restaurant chain, management of the [[Port of Eilat]] following its privatization, [[Arkia]], Israel's second largest airline, and MG Aviation, an aircraft leasing firm with aircraft under lease to [[Norwegian Air Shuttle]] and eventually Arkia.<ref>{{cite web|url=http://jordachecorporate.com/2006/company.shtml |title=Jordache Enterprises |accessdate=2007-04-12 |url-status=dead |archiveurl=https://web.archive.org/web/20070312212924/http://jordachecorporate.com/2006/company.shtml |archivedate=2007-03-12 }}</ref> Jordache Enterprises has two separate boards—one comprising six Nakashes and an outside board with 10 non-family members. Each male member of the second generation is highly specialized and has a nominal responsibility.{{citation needed|date=April 2021}}
==See also==
* [[Gitano_Group_Inc.|Gitano Group Inc]]
* [[Charles_Dayan_(real_estate_developer)|Bounjour Jeans]]
* [[Sasson Jeans]]
* [[Guess_(clothing)|Guess Jeans]]
==References==
{{Reflist}}
==External links==
*[http://www.jordache.com Jordache Apparel website]
*[http://www.jordachecorporate.com  Jordache Enterprises Corporate Portfolio website]
{{Clothing|state=collapsed}}
[[Category:Jeans by brand]]
[[Category:Clothing brands of the United States]]
[[Category:Clothing companies based in New York City]]
[[Category:American companies established in 1969]]
[[Category:Clothing companies established in 1969]]
[[Category:1969 establishments in New York City]]
[[Category:1970s fashion]]
[[Category:1980s fashion]]
[[Category:1990s fashion]]