View source for KKPS

{{short description|Bilingual Rhythmic Top 40 Radio station in Brownsville, Texas}}
{{Infobox radio station
| name = KKPS
| logo = File:Fuego995Logo.jpg
| logo_size =
| city = [[Brownsville, Texas]]
| country = US
| area = [[Rio Grande Valley (Texas)|Rio Grande Valley]]
| branding = ''Fuego 99.5''
| frequency = 99.5 [[MHz]]
| airdate = {{start date and age|1978|1}}
| format = [[Contemporary hit radio|Bilingual Rhythmic CHR]]
| language = {{ubl|[[Spanish language in the United States|Spanish]]|[[American English|English]]}}
| erp = 100,000 [[watt]]s
| haat = 316.0 meters
| class = C
| licensing_authority = [[Federal Communications Commission|FCC]]
| facility_id = 56483
| coordinates = {{coord|26|4|53|N|97|49|44|W|region:US-TX_type:landmark|display=inline,title}}
| callsign_meaning = Que Pasa (former branding)
| former_callsigns = {{ubl|KRIX (1978–1991)|KRGY (1991–1992)|KVSE (1992)}}
| owner = Entravision Holdings, LLC
| licensee =
| sister_stations = [[KFRQ]], [[KNVO-FM]], [[KVLY (FM)|KVLY]]
| webcast = [http://www.fuegofm.com/mcallen/escucha-en-vivo/ Listen Live]
| website = [https://elboton.com/mcallen/fuegofm/ Fuego 99.5]
}}
'''KKPS''' (99.5 [[FM broadcasting|FM]]) "Fuego 99.5" is a [[radio station]] broadcasting a [[Contemporary hit radio|Bilingual Rhythmic CHR]] format. Licensed to [[Brownsville, Texas]], United States, the station serves the McAllen-Brownsville-Harlingen area. The station is currently owned by Entravision Holdings, LLC.<ref>{{cite web|url=http://www.fcc.gov/fcc-bin/fmq?call=KKPS |title=KKPS Facility Record |work=United States [[Federal Communications Commission]], audio division }}</ref> It shares a studio with its sister stations, [[KFRQ]], [[KNVO-FM]], and [[KVLY (FM)|KVLY]], located in [[McAllen, Texas]], while its transmitter is located near [[Bluetown, Texas]].
==History==
KRIX signed on in January 1978. The station was initially co-owned with [[KRIO (AM)|KRIO]] and aired a [[Rock music|rock]] format under the name "99X" through the 1980s. KRIX was sold twice in the decade, to H&H Communications in 1982 and Norman Drubner's Daytona Group in 1986.
In February 1991, KRIX flipped to [[Rhythmic CHR]] as KRGY "Energy 99.5" under Sunbelt Media ownership. KRGY made an immediate dent in the ratings of established CHR station [[KBFM]] and boosted its own ratings from a 3.6 as KRIX in the summer of 1990 to 6.5 with the new format in 1991.<ref>{{cite news|url=https://www.newspapers.com/clip/32446651/|work=The Monitor|title=Ratings reveal the shifting sands of Valley radio|first=Avrel|last=Seals|date=July 28, 1991|access-date=June 7, 2019|page=C1}}</ref> Despite the improvement, KRGY relaunched again as KVSE "Sunny 99.5" on September 1, 1992.
However, the format and call letters would be short-lived. On December 28, 1992, upon the acquisition of KVSE by Spectrum Broadcasting of the Valley, the station relaunched as a [[Tejano music|Tejano]]-formatted station in Spanish known as ''Qué Pasa 99'' ("What's Up 99") with new KKPS call letters.
In 2011, KKPS dropped most of the Tejano music content from the 1990s, thus becoming more of a [[Regional Mexican]] radio station than just a Tejano radio station. The format change gave the American side of the Rio Grande Valley area two [[Regional Mexican]] radio stations, with KKPS competing against [[KGBT-FM]]. Later in the year, the station rebranded as ''La Nueva 99.5'' ("The New 99.5"). On January 8, 2018, another name change took place, this time to ''La Tricolor 99.5''.
On March 30, 2020, Entravision dropped the La Tricolor format and branding for the Fuego format and branding found on sister stations [[KNTY|KHHM]] in [[Sacramento, California]] and simulcaster [[KCVR-FM]] in [[Modesto, California]], which broadcast a [[Contemporary hit radio|Bilingual Rhythmic CHR]] format.<ref>{{cite web | url=https://radioinsight.com/headlines/185731/entravision-expands-fuego-to-rio-grande-valley/ | title=Entravision Expands Fuego to Rio Grande Valley }}</ref> The change comes after the station received a 3.1 share in the Fall 2019 Nielsen Audio ratings, behind rival [[KGBT-FM]], which received a 4.8 share.
==References==
{{reflist}}
==External links==
{{FM station data|743565|KKPS}}
* [https://licensing.fcc.gov/cgi-bin/prod/cdbs/forms/prod/getimportletter_exh.cgi?import_letter_id=77197 FCC History Cards for KKPS]
{{McAllen-Brownsville-Harlingen Radio}}
{{Contemporary Hit Radio Stations in Texas}}
{{Entravision Communications}}
[[Category:Radio stations in Texas|KPS]]
[[Category:Spanish-language radio stations in Texas|KPS]]
[[Category:Radio stations established in 1978]]
[[Category:Entravision Communications stations]]
[[Category:1978 establishments in Texas]]
[[Category:Contemporary hit radio stations in the United States]]
{{Texas-radio-station-stub}}