View source for KMVK

{{short description|Regional Mexican radio station in Dallas–Fort Worth, Texas}}
{{Infobox radio station
| logo = KMVK logo.png
| image = KMVK HD logo.png
| name = KMVK
| city = [[Fort Worth, Texas]]
| area = [[Dallas/Fort Worth Metroplex]]
| branding = La Grande 107.5
| airdate = {{start date|1965|2|18}}
| frequency = {{frequency|107.5|[[Hertz#SI multiples|MHz]]}} {{HD Radio}}
| format = [[Regional Mexican]]
| subchannels = HD2: [[Tejano]] ("Fierro")
| language = [[Spanish language|Spanish]]
| erp = {{val|17000|u=[[watt]]s|fmt=commas}}
| haat = {{convert|574.2|m|ft|sp=us}}
| class = C1
| licensing_authority = [[Federal Communications Commission|FCC]]
| facility_id = 23440
| coordinates = {{coord|32|35|02|N|96|57|48|W|format=dms|type:landmark_region:US-TX}}
| callsign_meaning = previous "[[Movin' (brand)|Movin']]" format
| former_callsigns = {{ubl|KNOK (1965–85)|KDLZ (1985–88)|KMEZ (1988–91)|KCDU (1991–92)|KOAI (1992–2006)}}
| owner = [[Audacy, Inc.]]
| licensee = Audacy License, LLC
| sister_stations = {{hlist|[[KJKK]]|[[KRLD (AM)|KRLD]]|[[KRLD-FM]]|[[KSPF]]|[[KVIL]] ([[KVIL-HD2|HD2]])}}
| affiliations = {{ubl|[[KXTX-TV]]|[[Dallas Cowboys Radio Network|Dallas Cowboys Spanish Radio Network]]}}
| webcast = {{ubl|{{Audacy.com|lagrande1075}}|{{Audacy.com|fierrohd}} (HD2)}}
| website = {{ubl|{{url|https://www.audacy.com/lagrande1075}}|{{url|https://www.audacy.com/fierrohd}} (HD2)}}
}}
'''KMVK''' (107.5 [[FM broadcasting|FM]], "La Grande 107.5"), is a commercial [[radio station]] [[city of license|licensed]] to [[Fort Worth, Texas]] and serving the [[Dallas/Fort Worth Metroplex]].  The station is owned and operated by [[Audacy, Inc.]]  KMVK broadcasts in [[Spanish-language|Spanish]] and airs a [[radio format]] featuring [[regional Mexican]] music. The station's studios are located along [[North Central Expressway]] in [[Uptown Dallas]] and the [[transmitter]] site is in [[Cedar Hill, Texas|Cedar Hill]].<ref>{{Cite web|url=http://radio-locator.com/cgi-bin/patg?id=KMVK-FM|title=KMVK-FM Radio Station Coverage Map}}</ref>
KMVK has an effective radiated power (ERP) of 17,000 watts. Its signal is limited in that most Dallas-Fort Worth area FM stations run at 100,000 watts, but KMVK broadcasts from a tall tower at 574.2 meters (1,884 feet) in height above average terrain (HAAT), which helps improve coverage in the surrounding suburbs of Dallas and Fort Worth. The station broadcasts in [[HD Radio|HD]]; its HD-2 signal carries a [[Tejano music]] format known as "Fierro", while [[Latin pop]] music was heard on its HD-3 signal, known as "Dale!." The HD-3 signal has since been turned off.
==History==
===KNOK/KDLZ===
On February 18, 1965, the station [[sign-on|signed on]] the air as KNOK-FM, an [[Rhythm & Blues|R&B]] and [[Soul music]] station.<ref>[[Broadcasting & Cable|Broadcasting Yearbook 1977 page C-205]]</ref> It [[simulcast]]ed its AM [[sister station]] KNOK (now [[KHVN]]), with both stations owned by the Chatham Corporation. The station was later sold to [[Black Enterprise]] magazine founder [[Earl G. Graves Sr.]] under the company name EGG Dallas Broadcasting Inc. (EGG are Graves' initials). KNOK-FM originally broadcast with 100,000 watts but from a tower only 450 feet in [[height above average terrain]]. In 1985, the station became KDLZ while retaining its R&B format. The coverage area was increased and the studios were moved to Cedar Hill after the original studios in Fort Worth were destroyed by fire.<ref>{{cite news|title=The day the music fried|date=1988-04-26|publisher=[[Dallas Morning News]]}}</ref>
===EZ 107.5/The Oasis===
In December 1988, Gilmore Broadcasting purchased KDLZ.  On December 23 of that year, Gilmore picked up the [[easy listening]] format and KMEZ [[call sign|call letters]] from 100.3 FM (now [[KJKK]]) and moved them to 107.5.<ref>{{cite news|title=New radio station to debut Friday|date=1988-12-20|publisher=[[Dallas Morning News]]}}</ref> The station was then sold to Granum Communications in 1991; on July 4 of that year, Granum flipped the station and format to KCDU ("CD 107.5") with a short-lived [[classic rock]] format.<ref>http://www.americanradiohistory.com/Archive-RandR/1990s/1991/RR-1991-07-12.pdf {{Bare URL PDF|date=March 2022}}</ref> A [[Smooth Jazz]] format began on November 2, 1992, moving over from 106.1 FM (now [[KHKS]]).  The smooth jazz station took the call letters KOAI as "The Oasis."  (The [[KMEZ (FM)|KMEZ]] call letters are now assigned to a [[New Orleans]] station, which airs an [[Urban Adult Contemporary]] format.)<ref>{{cite news|title=The Oasis format moves to 107.5 FM|date=1992-11-03|publisher=[[Dallas Morning News]]}}</ref> In 1996, KOAI was one of three radio stations that fell victim to the radio tower collapse in [[Cedar Hill, Texas|Cedar Hill]] on October 12 of that year. KOAI, as well as sister stations KRBV (now [[KJKK]]) and KYNG (now [[KRLD-FM]]), scrambled to get their stations back on the air through an auxiliary tower. "The Oasis"' ratings seemed to escape unscathed in the Fall ratings book that year, but the fate was not as good at the other two stations.<ref>[http://www.dfwradioarchives.com/1996.htm DFW Radio Archives 1996] {{Webarchive|url=https://web.archive.org/web/20081222154928/http://www.dfwradioarchives.com/1996.htm |date=2008-12-22 }} (accessed October 17, 2011)</ref>
===MOViN/Mega era===
[[File:Movin 1075.png|left|thumb|''Movin 107.5'' logo used 2006–2009.|125px]] "107.5 The Oasis" remained on air until October 2, 2006, at 5 p.m., when KOAI flipped to [[Rhythmic Adult Contemporary]] as "MOViN' 107.5."<ref>[http://www.wfaa.com/sharedcontent/dws/ent/stories/DN-radio_1004gl.ART.State.Edition2.3e6a5e7.html 'Movin' takes over 'Oasis' at 107.5] {{Webarchive|url=https://web.archive.org/web/20070930190313/http://www.wfaa.com/sharedcontent/dws/ent/stories/DN-radio_1004gl.ART.State.Edition2.3e6a5e7.html |date=2007-09-30 }} ([[WFAA-TV]] and [[The Dallas Morning News]])</ref> "The Oasis" then moved to 107.5 HD-2 (and today, is on an HD sub-channel of [[KVIL]]). The station's logo and branding was identical to [[Movin' (brand)|MOViN']] radio station KVMX (now [[KXJM]]) in [[Portland, Oregon|Portland]] (then owned by CBS Radio, but is now owned by [[iHeartMedia]]). The initial format change to "MOViN'" caused a lot of criticism by listeners of "The Oasis", many of them demanded that the smooth jazz format be reinstated on the traditional signal. On October 9, 2006, KOAI changed call letters to KMVK to match the "MOViN'" branding.<ref>{{Cite web|url=https://licensing.fcc.gov/cgi-bin/ws.exe/prod/cdbs/pubacc/prod/call_hist.pl?Facility_id=23440&Callsign=KMVK23440|title = Call Sign History}}</ref>
[[File:Mega 1075 old.png|right|thumb|''Mega 107.5'' logo used 2009–2010.|100px]]
On February 17, 2009, at Noon, after playing "[[Vogue (Madonna song)|Vogue]]" by [[Madonna (entertainer)|Madonna]], KMVK flipped to a Spanish [[Hot adult contemporary]] format as "Mega 107.5."<ref>[http://www.cbscorporation.com/2009/02/kmvk-fm-107-5-launches-dallasfort-worths-first-full-market-spanish-language-hot-adult-contemporary-radio-station/  KMVK FM 107.5 Launches Dallas-Fort Worth's First Full-Market Spanish Language Hot Adult Contemporary Radio Station]</ref> In 2010, KMVK shifted to a Spanish [[rhythmic contemporary]] format (similar to its MOViN' predecessor) with a few English-language hits.<ref>[http://www.yes.com/#KMVK KMVK Playlist on Yes.com] (accessed September 4, 2010)</ref> It competed head-on with [[KESS-FM]] (''La Kalle 107.9'') for over two years, until that station's owner, [[Univision Radio]], switched it to a simulcast of [[KFZO|KDXX]], leaving KMVK the only [[Latin Pop]]-formatted station in the Metroplex for a short time. In late June 2012, it gained another competitor from Univision Radio with [[KDXX]].
By mid-summer 2012, the Metroplex had three Spanish-language CHR stations and three English-language CHR outlets, with one of those English-language stations targeted towards Latino listeners.  The former "La Kalle 107.9" from [[Univision Radio]] changed KESS (now [[KFZO]]) to "Radio H2O" in late June 2012. [[KYDA|KTCY]] (previously owned by [[Liberman Broadcasting|Liberman]], now owned by [[Educational Media Foundation|EMF]]) was one of its short-term competitors until February 8, 2013, when that station's format was changed.
On March 8, 2012, the station's website displayed a message stating "Todo va a cambiar!" (Translation: Everything will change!), hinting at a possible format flip in the near future.  However, the next morning, it was nothing more than a [[Daylight saving time]] announcement.<ref>[http://www.allaccess.com/net-news/archive/story/103334/change-at-kmvk Change at KMVK?] - [http://www.allaccess.com All Access] - (Released March 8, 2012)</ref>
On May 21, 2012, CBS hinted at a possible format flip on either KMVK or [[KRLD-FM]] to "AMP Radio", much like its [[Los Angeles]] [[contemporary hit radio|CHR/Top 40]] sister station [[KNX-FM|KAMP-FM]], having registered three web domains.<ref>[http://radioinsight.com/blog/headlines/netgnomes/58279/amping-up-in-dallas Amping Up In Dallas?] - ''[http://www.radioinsight.com Radio Insight] (released May 21, 2012)</ref> This format change instead happened four years later in 2016, when sister [[KVIL]] evolved to Top 40, though they would flip to Alternative the following year.
===107.5 today===
<!-- Commented out: [[File:LaGrande 1075.png|right|thumb|Previous logo{{deletable file-caption|Saturday, 4 February 2023|PROD}}]] -->
On July 26, 2013, KMVK did flip formats, though to a [[Regional Mexican]] format as "La Grande 107.5",<ref>{{Cite web|url=http://radioinsight.com/blog/headlines/84343/cbs-flips-mega-107-5-dallas/|title = CBS Flips Mega 107.5 Dallas}}</ref> making it the third format flip since 2006. The Latin pop format is now heard on the KMVK's third HD Radio sub-channel.
On February 2, 2017, CBS Radio announced it would merge with Entercom (now known as Audacy).<ref>[https://radioinsight.com/headlines/116299/cbs-radio-to-merge-with-entercom/  CBS Radio to Merge with Entercom]</ref> The merger was approved on November 9, 2017, and was consummated on November 17.<ref>{{cite web|url=http://entercom.com/press/entercom-receives-fcc-approval-merger-cbs-radio/|title=Entercom Receives FCC Approval for Merger with CBS Radio|work=Entercom|date=November 9, 2017|access-date=November 17, 2017}}</ref><ref>{{cite web|url=https://radioinsight.com/headlines/121072/entercom-completes-cbs-radio-merger/|title=Entercom Completes CBS Radio Merger|last=Venta|first=Lance|work=Radio Insight|date=November 17, 2017|access-date=November 17, 2017}}</ref>
Months after, Entercom struck a new content deal with [[NBCUniversal]]-[[owned-and-operated station]]s [[KXAS-TV]] ([[NBC]]) and [[KXTX-TV]] ([[Telemundo]]). The latter will partner with KMVK to bring enhanced Spanish-language news, weather and entertainment information to its listeners, in addition to the current Regional Mexican music format.<ref>[https://www.nbcdfw.com/news/local/NBC-5-Telemundo-39-and-Entercom-Announce-Multi-Year-Media-Partnership-480971461.html NBC 5, Telemundo 39 and Entercom Announce Multi-Year Media Partnership] - [[KXAS-TV|NBC 5 Dallas-Fort Worth]]</ref>
==KMVK HD channels==
In early 2006, 107.5 HD2 began as a [[Jazz|Traditional Jazz]] format to complement "The Oasis" before the station's smooth jazz format was relocated to the sub-channel.
[[File:1075TheOasis2003.png|120px|right|thumb|Former "Smooth Jazz 107.5 The Oasis" logo used between 2003–2006. Used on its HD-2 signal from 2006 to 2015.]]
On November 11, 2015, KMVK-HD2 began airing a [[Tejano]] format under the name "Fierro" while "The Oasis" relocated to sister station KVIL on 103.7 HD2.<ref>http://hdradio.com/station_guides/widget.php?id=10 {{Webarchive|url=https://web.archive.org/web/20151123032523/http://hdradio.com/station_guides/widget.php?id=10 |date=2015-11-23 }} HD Radio Guide for Dallas-Ft. Worth</ref>
In early February 2016, KMVK launched an HD-3 subchannel, originally named "Mega 107.5 HD3" using the slogan "Numero Uno En Exitos" (English translation: "Number One in Hits"), broadcasting a [[Latin Pop]] format that previously aired on KMVK's main frequency from 2010 to 2013. On 2018, the channel was renamed "Dale!" (Spanish for "Go ahead") while keeping the current Latin Pop format. As of November 2023, the HD3 channel has been discontinued with no programming replacement.
==References==
{{Reflist}}
==External links==
*{{Official website|https://www.audacy.com/lagrande1075}}
{{FM station data|23440|KMVK}}
*[http://www.dfwradioarchives.info  DFW Radio Archives]
*[http://www.dfwretroplex.com  DFW Radio/TV History]
{{Dallas Fort Worth Radio}}
{{Spanish Radio Stations in Texas}}
{{Entercom}}
[[Category:Radio stations in the Dallas–Fort Worth metroplex|MVK]]
[[Category:Radio stations established in 1965]]
[[Category:1965 establishments in Texas]]
[[Category:Regional Mexican radio stations in the United States]]
[[Category:Audacy, Inc. radio stations]]