View source for Kwalee

{{Use dmy dates|date=April 2022}}
{{Short description|Video game company}}
{{Use British English|date=October 2024}}
{{Rewrite|date=July 2024}}{{Infobox company
| name = Kwalee Ltd.
| logo = Kwalee_logo.png
| logo_caption =
| caption =
| type = [[Private company|Private]]
| fate =
| predecessor =
| successor =
| foundation = {{start date and age|2011}}
| founder = [[David Darling (entrepreneur)|David Darling]]
| defunct =
| location_city = [[Leamington Spa]]
| location_country = [[England]]
| location = <!--modifies "Headquarters" entry-->
| locations = <!--# of locations-->
| area_served = Worldwide
| key_people = {{Unbulleted list|[[David Darling (entrepreneur)|David Darling]]|([[Chief Executive Officer|CEO]])|Jason Falcus|([[Chief Operations Officer|COO]])}}
| industry = [[Video game industry|Video games]]
| services =
| revenue =
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| net_income =
| aum =
| assets =
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| divisions =
| subsid = Tictales
| homepage = {{url|kwalee.com}}
| footnotes =
}}
'''Kwalee Ltd.''' is a British [[video game developer]] and [[Video game publisher|publisher]]. The company was founded in May 2011 by [[David Darling (businessman)|David Darling]], co-founder and former CEO of [[Codemasters]] who is hailed as one of the 'founding fathers' of the UK games industry.<ref>{{Cite web|url=https://news.warwickshire.gov.uk/blog/2013/05/14/leamington-festival-celebrates-the-making-of-silicon-spa/|title=Leamington Festival Celebrates the Making of Silicon Spa|last=|first=|date=14 May 2013|website=Warwickshire County Council|archive-url=|archive-date=|access-date=}}</ref> The company publishes games on mobile, PC and console platforms. It is known for its [[Casual game#Overview|hypercasual games]] for [[iOS]] and [[Android (operating system)|Android]] devices, with a large internal development studio helping the company to more than 700 million game downloads in total. Based in [[Leamington Spa]]<ref>{{cite web|url=http://www.pocketgamer.biz/r/PG.Biz/Kwalee+news/news.asp?c=33343 |title=Kwalee's David Darling on the new challenge of making games and apps for iOS &#124; interview |publisher=PocketGamer.biz |date=2011-09-14 |access-date=2012-06-29}}</ref> in the county of Warwickshire, Kwalee is one of the several companies that make up the Leamington Spa video gaming cluster.
As of 2022, the company also has offices in [[Bangalore]],<ref>{{Cite web|last=Kumar|first=Nitesh|date=2020-05-19|title=Mobile games developer Kwalee to open first overseas studio in India|url=https://www.techradar.com/uk/news/mobile-games-developer-kwalee-to-open-first-overseas-studio-in-india|access-date=2021-10-26|website=TechRadar|language=en}}</ref> [[Beijing]]<ref>{{Cite web|title=Kwalee to open Chinese office|url=https://www.gamesindustry.biz/articles/2020-09-03-kwalee-to-open-chinese-office|access-date=2021-10-26|website=GamesIndustry.biz|date=3 September 2020 |language=en}}</ref> and [[Portugal]].<ref>{{cite journal|date=12 May 2022|url=https://europeangaming.eu/portal/latest-news/2022/05/12/114395/kwalee-opens-new-office-in-portugal/|title=Kwalee opens new office in Portugal|journal=European Gaming|access-date=12 May 2022}}</ref>
Kwalee employs over 180 technical, marketing, publishing and administrative staff in its offices,<ref>{{Cite web|url=https://leamingtonobserver.co.uk/news/million-pound-plus-bonus-payout-for-staff-at-leamington-firm/|title=Million pound plus bonus payout for staff at Leamington firm|last=Hughes|first=Ian|date=20 February 2020|website=Leamington Observer|archive-url=|archive-date=|access-date=}}</ref> including Andrew Graham (designer and programmer of [[Micro Machines (video game series)|''Micro Machines'']]) and COO Jason Falcus (programmer of ''[[NBA Jam]]''<ref>{{Cite web|url=https://www.independent.co.uk/life-style/gadgets-and-tech/gaming/games-developers-jason-falcus-and-david-darling-to-reunite-at-kwalee-9690882.html|title=Games Developers Jason Falcus and David Darling to Reunite at Kwalee|last=Crookes|first=David|date=26 August 2014|website=The Independent|archive-url=|archive-date=|access-date=}}</ref>). In 2020, the company began to publish PC and console games with Max Everingham joining from [[Team17]] to head up a new division.<ref>{{Cite news|last=Barton|first=Seth|date=2021-01-29|title=Kwalee hires industry veteran Max Everingham from Team17 to lead console and PC publishing drive|language=en|work=MCV|url=https://www.mcvuk.com/business-news/publishing/kwalee-hires-industry-veteran-max-everingham-from-team17-to-lead-console-and-pc-publishing-drive/|access-date=2021-10-26|issn=1469-4832}}</ref>
== The Kwalee Name ==
Kwalee is the [[Australia]]n [[Australian Aborigines|Aboriginal]] for “wait for me,” used as the name for a sailboat belonging to David Darling's grandfather, who taught him electronics. During his youth, Darling sailed on it frequently, thus the name Kwalee is a homage to the grandfather who inspired his career path.<ref>{{cite web|url=http://kwalee.com/2011/10/06/the-story-of-the-kwalee-brand/ |title=The Story of the Kwalee Brand &#124; blog |publisher=Kwalee.com |date=2011-10-06|access-date=2012-07-11}}</ref>
== Expansion ==
In 2019, Kwalee launched the publishing side of its business.<ref>{{Cite web|url=https://www.pocketgamer.biz/interview/70852/kwalees-jack-griffin-hyper-casual-isnt-a-phase-its-a-culture-shock/|title="Hyper-casual isn't a phase, it's a culture shock for the whole mobile industry"|last1=Clayton|first1=Natalie|last2=Writer|first2=Staff|website=pocketgamer.biz|date=7 June 2019 |access-date=2020-03-25}}</ref> This team works with third-party developers to help their games reach a wider audience by signing and publishing them under the Kwalee brand.
Successes of the Kwalee publishing department include ''Rocket Sky!'' from developer DP Space AG, which has been a number one app in 11 countries including the United Kingdom, France and Australia,<ref>{{Cite web|url=https://www.kwalee.com/rocket-sky/|title=Rocket Sky! -|language=en-GB|access-date=2020-03-24}}</ref> and OverTake, a 2020 driving title that has been the number one iOS game in countries including the United Kingdom, Australia and more.<ref>{{Cite web|url=https://www.kwalee.com/overtake/|title=OverTake -|language=en-GB|access-date=2020-03-24}}</ref>
On 24 January 2022, Kwalee acquired Tictales.<ref>{{Cite web|url=https://www.gamesindustry.biz/articles/2022-01-24-kwalee-acquires-tictales|title=Kwalee acquires Tictales -|date=24 January 2022 |language=en-GB|access-date=2022-01-24}}</ref>
On 5 July 2024, Kwalee acquired a 3.58% minority share in [[Devolver Digital]].<ref>{{Cite web |last=McEvoy |first=Sophie |date=2024-07-05 |title=Kwalee makes minority investment in Devolver Digital |url=https://www.gamesindustry.biz/kwalee-makes-minority-investment-in-devolver-digital |access-date=2024-07-06 |website=GamesIndustry.biz |language=en}}</ref>
On 10 October 2024, [[Microids]] announced a new third-party publishing division, with it being a collaboration with Kwalee; the first title it would publish will be Kwalee-acquired title ''The Precinct''.<ref>{{Cite web |last=Blake |first=Vikki |date=2024-10-10 |title=Microids launches new third-party publishing division with Kwalee collaboration |url=https://www.gamesindustry.biz/microids-launches-new-third-party-publishing-division-with-kwalee-collaboration |access-date=2024-10-11 |website=GamesIndustry.biz |language=en}}</ref>
== Work culture ==
Kwalee offers an opportunity to all of its employees in the form of its 'Creative Wednesdays', where any member of staff is encouraged to pitch ideas for games on a weekly basis.<ref>{{Cite web|url=https://www.gamasutra.com/view/pressreleases/358406/One_in_a_Million_Mobile_Gaming_Company_Pays_Out_Over_1_Million_GBP_in_Staff_Bonuses_in_Just_Over_a_Year.php|title=One in a Million: Mobile Gaming Company Pays Out Over £1 Million (GBP) in Staff Bonuses in Just Over a Year|last=|first=|date=19 February 2020|website=Gamasutra|archive-url=|archive-date=|access-date=}}</ref> Some of these ideas are then made by Kwalee's internal development and launched to the world. Kwalee state that they "rely on them [the ideas] to power our internal development."<ref>{{Cite web|url=https://www.mcvuk.com/business-news/kwalee-has-allocated-1m-in-staff-bonuses-this-year/|title=Kwalee has allocated £1m in staff bonuses this year|last=Blake|first=Vikki|date=19 February 2020|website=MCV Develop|archive-url=|archive-date=|access-date=}}</ref>
Alongside 'Creative Wednesdays', Kwalee rewards all of their employees for the success of the games they create via a profit sharing scheme.<ref>{{Cite web|url=https://employeebenefits.co.uk/kwalee-profit-sharing-1-million-73/|title=Kwalee's profit sharing scheme has paid £1 million to 73 staff since 2018|last=Pratt|first=Louron|date=25 February 2020|website=Employee Benefits|archive-url=|archive-date=|access-date=}}</ref> In just over one year, the scheme paid out over £1 million to its employees, with "a base amount that goes to everyone no matter the role, which is added to based on how closely the work of the individual has related to the success and profit of particular games".<ref>{{Cite web|url=https://www.gamesindustry.biz/articles/2020-02-27-kwalee-and-the-power-of-profit-sharing|title=Kwalee and the power of profit sharing|last=Taylor|first=Haydn|date=27 February 2020|website=Gamesindustry.biz|archive-url=|archive-date=|access-date=}}</ref>
Since the success of ''Teacher Simulator'', Kwalee donated 100% of the game's UK profits obtained during the first week of the school term to FareShare, in their efforts to tackle child food poverty in the United Kingdom.<ref>{{Cite web|title=UK Game Developer Kwalee Pledging Profits From Hit Title 'Teacher Simulator' to Help Tackle Child Food Poverty|url=https://press.kwalee.com/uk-game-developer-kwalee-pledging-profits-from-hit-title-teacher-simulator-to-help-tackle-child-food-poverty|access-date=2021-10-26|website=press.kwalee.com|date=6 January 2021 |language=en-GB}}</ref>
== Published titles ==
=== Mobile games ===
{| class="wikitable"
!Year
!Name
!Genre
!Platform
|-
|2024
|''Text Express: Word Adventure''
|Puzzle
|iOS and Android
|-
|2023
|''Landlord Simulator''
|Simulation
|iOS and Android
|-
|2022
|''Perfect Coffee 3D''
|Simulation
|iOS and Android
|-
|2022
|''Airport Security''
|Simulation
|iOS and Android
|-
|2020
|''Line Up: Draw the Criminal''
|Simulation
|iOS and Android
|-
|2020
|''Hook and Smash''
|Arcade
|iOS and Android
|-
|2020
|''Sneak Thief 3D''
|Action
|iOS and Android
|-
|2020
|''Bake it''
|Simulation
|iOS and Android
|-
|2020
|''OverTake''
|Racing
|iOS and Android
|-
|2020
|''TENS!''
|Puzzle
|Steam and Nintendo Switch
|-
|2019
|''Off the Rails 3D''
|Arcade
|iOS and Android
|-
|2019
|''Crazy Shopping''
|Arcade
|iOS and Android
|-
|2019
|''Drop & Smash''
|Arcade
|iOS and Android
|-
|2019
|''Rocket Sky!''
|Arcade
|iOS and Android
|-
|2019
|''Shootout 3D''
|Puzzle
|iOS and Android
|-
|2019
|''Jetpack Jump''
|Sports
|iOS and Android
|-
|2019
|''Draw It''
|Arcade
|iOS and Android
|-
|2018
|''Go Fish''
|Sports
|iOS and Android
|-
|2018
|''PLANK!''
|Arcade
|iOS and Android
|-
|2018
|''Looper!''
|Music
|iOS and Android
|-
|2018
|''Skiddy Car''
|Racing
|iOS and Android
|-
|2018
|''SPILLZ''
|Puzzle
|iOS and Android
|-
|2017
|''TENS!''
|Puzzle
|iOS and Android
|-
|2012
|''Farm Fighters''
|Arcade
|iOS and Android
|-
|2012
|''Flip the Cats''
|Puzzle
|iOS and Android
|-
|2012
|''Gobang Social''
|Puzzle
|iOS and Android
|}
=== PC & Console games ===
{| class="wikitable"
!Year
!Game
!Developers
!Platform
|-
|2019
|''The Coin Game''
|devotid
|Steam
|-
|2020
|''TENS!''
|Sock Monkey Studios
|Steam and Nintendo Switch
|-
|2020
|''Eternal Hope''
|Doublehit Games
|Steam
|-
|2022
|''Scathe''
|DAMAGE STATE
|Steam, Epic Game Store
|-
|2023
|''Die by the Blade''
|Triple Hill Interactive, Toko Midori Games
|Steam, PlayStation 4 & 5, Xbox Series X & S, Nintendo Switch
|-
|2023
| ''Wildmender''
| Muse Games
| PlayStation 5, Xbox Series X & S, Steam
|-
| 2024
| ''Robobeat''
| Inzanity
| Steam, Epic Game Store
|-
| 2024
| ''The Spirit of the Samurai''
| Digital Minds s.l.
| Steam, Epic Game Store
|-
| 2024
| ''The Precinct''
| Fallen Tree Games
| PlayStation 5, Xbox Series X & S, Steam, Epic Game Store
|-
|2024
|''Voidwrought''
|PowerSnake
|Steam, Epic Game Store, Nintendo Switch
|}
== Awards ==
In 2012, Kwalee was named in the Startups 100 awards as one of the UK's most innovative, inspiring and ground-breaking new companies.<ref>{{cite web | url  =http://www.startups.co.uk/kwalee-david-darling-startups-100.html | title=Startups 100 2012 - Kwalee| date=8 July 2012| access-date=2012-07-13}}</ref>
In 2019, its game Shootout 3D was awarded a TIGA award for 'Best Puzzle Game'.<ref>{{Cite web|url=https://tiga.org/awards/2019-winners|title=TIGA 2019 Winners|last=|first=|date=|website=TIGA|url-status=dead|archive-url=https://web.archive.org/web/20191108025736/https://tiga.org/awards/2019-winners|archive-date=2019-11-08|access-date=}}</ref>
In App Annie's Top Publisher Awards 2021, awarded based on overall mobile downloads throughout 2020, Kwalee was named the UK's biggest mobile game publisher by downloads and the UK's third highest-ranked app publisher overall behind the BBC and the NHS.
In 2021, Kwalee was nominated in the Best Publisher<ref>{{Cite web|last=Staff|first=PocketGamer biz|title=The Pocket Gamer Mobile Games Awards 2021 finalists|url=https://www.pocketgamer.biz/list/76725/pg-mobile-games-awards-2021-finalists/|access-date=2021-10-26|website=pocketgamer.biz|date=8 July 2021 }}</ref> and Best Developer<ref>{{Cite web|last=Staff|first=PocketGamer biz|title=The Pocket Gamer Mobile Games Awards 2021 finalists|url=https://www.pocketgamer.biz/list/76725/pg-mobile-games-awards-2021-finalists/entry/16/|access-date=2021-10-26|website=pocketgamer.biz|date=8 July 2021 }}</ref> categories at the PocketGamer.biz Mobile Game Awards.
In 2022, the company won the title as Publisher of the Year at both the TIGA Games Industry Awards 2022<ref>{{Cite web |title=Kwalee wins Publisher of the Year award at TIGA 2022 Game Industry awards |date=11 November 2022 |url=https://mobidictum.biz/kwalee-wins-publisher-of-the-year-award-at-tiga-2022-game-industry-awards/ |access-date=2022-11-20 |language=en-US}}</ref> and the PocketGamer Mobile Game Awards 2022.<ref>{{Cite web |title=The Winners of 2022 |url=https://www.mobilegamesawards.com/winners-2022/ |access-date=2024-10-11 |website=Mobile Games Awards |language=en-GB}}</ref>
It was also named in the Top 50 Mobile Game Makers of 2021,<ref>{{Cite web|last=Staff|first=PocketGamer biz|title=The Top 50 Mobile Game Makers of 2021|url=https://www.pocketgamer.biz/list/77127/top-50-mobile-game-makers-2021/entry/48/|access-date=2021-10-26|website=pocketgamer.biz|date=6 September 2021 }}</ref> 2022,<ref>{{Cite web |title=The Top 50 Mobile Game Makers of 2022 |url=https://www.pocketgamer.biz/top-50-mobile-game-makers-2022/#list-50 |access-date=2024-10-11 |website=www.pocketgamer.biz |language=en}}</ref> 2023,<ref>{{Cite web |title=The Top 50 Mobile Game Makers of 2023 |url=https://www.pocketgamer.biz/the-top-50-mobile-game-makers-of-2023/#list-49 |access-date=2024-10-11 |website=www.pocketgamer.biz |language=en}}</ref> and 2024.<ref>{{Cite web |title=The Top 50 Mobile Game Makers of 2024 |url=https://www.pocketgamer.biz/the-top-50-mobile-game-makers-of-2024/#list-40 |access-date=2024-10-11 |website=www.pocketgamer.biz |language=en}}</ref>
== References ==
{{reflist}}
== External links ==
* {{Official website|http://kwalee.com}}
[[Category:Video game development companies]]
[[Category:Video game companies of the United Kingdom]]
[[Category:British companies established in 2011]]
[[Category:Video game companies established in 2011]]
[[Category:Companies based in Leamington Spa]]
[[Category:2011 establishments in England]]