View source for Lasso (video sharing app)

{{Short description|Video sharing app by Facebook}}
{{notability|Products|date=December 2020}}
{{Infobox software
| name                   = Lasso
| title                  = Lasso
| logo = Lasso logo.png
| developer              = [[Facebook]]
| released               = {{Start date and age|2018|11|09}}
| operating system       = [[Android (operating system)|Android]], [[iOS]]
| language               =
| genre                  = [[Video sharing]] and [[social media]]
| discontinued = yes
}}
'''Lasso''' was a short-video sharing app by [[Facebook]].<ref>{{cite web|last=|first=|date=|title=Facebook To Launch Instant Messaging Service|url=https://techcrunch.com/2018/11/09/lasso-facebook-app-store/|access-date=|website=[[TechCrunch]]|publisher=[[AOL]]}}</ref><ref>{{cite web |title=Facebook quietly launches a TikTok competitor app called Lasso |url=https://www.theverge.com/2018/11/9/18080280/facebook-lasso-tiktok-competitor-app |website=[[The Verge]]}}</ref>
Lasso was launched on iOS and Android and was aimed at teenagers.<ref>{{Cite web|last=|first=|date=|title=Facebook Goes After TikTok With the Debut of Lasso|url=https://fortune.com/2018/11/10/tiktok-facebook-lasso-video-app/|access-date=2020-08-04|website=Fortune|language=en}}</ref>
On July 2, 2020, Facebook announced that Lasso would be shutting down July 10. It has since been shut down. Currently Lasso was merged with Instagram, to relaunch as [[Instagram reels|Instagram Reels]].<ref>{{Cite web|title=Facebook is shutting down Lasso, its TikTok clone|url=https://techcrunch.com/2020/07/01/lasso-facebook-tiktok-shut-down/|access-date=2020-08-04|website=TechCrunch|language=en-US}}</ref><ref>{{Cite web|url=https://www.businessinsider.com/facebook-shutting-down-lasso-tiktok-clone-instagram-reels-2020-7|title=Facebook is dumping its failed TikTok clone Lasso to make way for its other TikTok clone on Instagram|first=Paige|last=Leskin|website=Business Insider}}</ref>
== Features ==
The application connected with Facebook, among other social media platforms, and allowed users to upload their short videos with music and find trending videos via Lasso's hashtag tracking.<ref>{{Cite web|date=2018-11-13|title=Facebook launches app to rival TikTok|url=https://technology.inquirer.net/81188/facebook-launches-app-to-rival-tiktok|access-date=2020-08-04|website=INQUIRER.net|language=en}}</ref><ref>{{Cite web|last=Bastone|first=Nick|title=Facebook just launched a standalone video app called Lasso and it's basically the exact same thing as TikTok|url=https://www.businessinsider.com/facebook-launched-tiktok-competitor-called-lasso-2018-11|access-date=2020-08-04|website=Business Insider}}</ref>
== Competition ==
Lasso was directly competing with short video sharing app [[TikTok]], which merged with [[Musical.ly]] in August 2018.<ref>{{Cite web|url=https://www.theverge.com/2018/11/9/18080280/facebook-lasso-tiktok-competitor-app|title=Facebook quietly launches a TikTok competitor app called Lasso|first=Shannon|last=Liao|date=November 9, 2018|website=The Verge}}</ref>
==References==
{{Reflist}}
[[Category:Social media]]
[[Category:Meta Platforms applications]]
{{Mobile-software-stub}}