View source for Liu Jo

{{Short description|Italian fashion company founded in 1995}}
{{Infobox company
| slogan =
| name = Liu Jo S.p.A.
| logo = Liu Jo logo.svg
| type = [[Public company|Public]] ([[Società per azioni|S.p.A.]])
| foundation = {{start date and age|1995}}
| location_city = [[Carpi (Modena)|Carpi]]
| location_country = Italy
| key_people = Marco Marchi<br /> Vannis Marchi
| industry = [[Fashion industry|Fashion]]
| products = [[Clothing]], [[watch]]es, [[jewelry]], [[shoes]], [[Fashion accessory|fashion accessories]], [[cosmetics]]
| revenue = €368 million (2018)
| net_income =
| num_employees = 868 (2018)
| parent =
| homepage = [https://www.liujo.com www.liujo.com]
| footnotes =
}}
'''Liu Jo''' (stylized as '''LIU•JO''')  is an Italian [[high fashion]] company founded by Marchi brothers in 1995 in [[Carpi (Modena)|Carpi]], [[Italy]].<ref name="renamed_from_1_on_20220817014752">{{cite web|url=https://www.repubblica.it/economia/affari-e-finanza/2015/06/22/news/il_nostro_liu_jo_successo_di_famiglia-117490036/|title=Il nostro Liu Jo, successo di famiglia|website=repubblica.it|date=22 June 2015 |access-date=22 June 2015}}</ref> As of 2022, the company has 160 stores in [[Italy]] and another 200 located primarily in [[Europe]].<ref>{{Cite web|url=https://stores.liujo.com/|title=LiuJo Store Locator|website=liujo.com|access-date=13 April 2022}}</ref>
==History==
Liu Jo was born as a small textile industry, and developed during the mid-1990s into a major Italian brand of [[pret-a-porter]] fashion. The name Liu Jo derives from the [[nickname]]s used by Marco Marchi (Jo) and one of his youth companions (Liu). The first launch of the Liu Jo and Liu Jeans collections on the Italian market were first distributed through the multi-brand channel and, later on the single-brand channel both on the domestic market and abroad.
In the next five years Liu Jo expanded its productions launching an Accessories collection of jewels and watches, a Baby collection for little girls, an Underwear and Beachwear collection as well as Homewear. Since 2008, Liu Jo has its own Shoes collection.
The Spring-summer 2011 collection advertising campaign features model [[Kate Moss]].
In 2012, Liu Jo opened a 350 square meters [[flagship store]] in Milan. The shop has been realised by the Italian contract company L&S group.
In 2013, Liu Jo signed a licensure agreement with [[Marchon Eyewear]] to manufacture eyewear.<ref>{{Cite web|url=https://wwd.com/accessories-news/eyewear/liu-jo-sets-eyewear-deal-7241106/|title=Liu Jo Sets Eyewear Deal|website=wwd.com|date=22 October 2013 |access-date=22 October 2013}}</ref>
The Fall-winter 2014 collection advertising campaign features model [[Dree Hemingway]].
Liu Jo collaborated in 2016 with [[Karlie Kloss]] and [[Jourdan Dunn]] followed in 2017 by [[Martha Hunt]] and [[Jasmine Tookes]] from spring-summer season, and [[Joan Smalls]] and [[Anna Mila Guyenz]] for autumn-winter season.
Liu Jo started to sponsor the [[Bologna F.C. 1909|Bologna football team]] in 2016, with the home hostesses wearing company's clothing for home league games.<ref>{{Cite web|url=https://www.bolognafc.it/en/bologna-and-liu-jo-enter-partnership/|title=Bologna and Liu Jo enter partnership|website=bolognafc.it|date=15 September 2016 |access-date=15 September 2016}}</ref> In the [[2021–22 Serie A|2018–19]] and [[2021–22 Serie A|2019–20]] seasons of Italian [[Serie A]] Championship, Liu Jo was the main sponsor of Bologna.<ref>{{Cite web |title=Liu-jo rinnova la sponsorship con Bologna Fc |url=https://www.mffashion.com/news/livestage/liu-jo-rinnova-la-sponsorship-con-bologna-fc-201905241453274338 |archive-url=https://web.archive.org/web/20190703105447/https://www.mffashion.com/news/livestage/liu-jo-rinnova-la-sponsorship-con-bologna-fc-201905241453274338 |archive-date=2019-07-03 |access-date=25 May 2019 |website=mffashion.com}}</ref>
In March 2017, a corporate reorganization of the company was made, with brother Vannis leaving the board and remaining a shareholder with about 10%, while brother Marco remaining the [[controlling shareholder]].<ref>{{Cite web|url=https://www.ansa.it/emiliaromagna/notizie/madeiner/2017/03/28/moda-liu-jo-riorganizza-assetto_b37cdaf5-a79b-46a1-a9e9-0ec404ed7801.html|title=Moda: Liu Jo riorganizza assetto|website=ansa.it|date=28 March 2017 |access-date=28 March 2017}}</ref>
On 5 November 2019, the founder and creative director of Liu Jo, Marco Marchi, enters through a capital increase in [[Coin (department store)|Coin]] [[department store]] chain with 15%.<ref>{{Cite web|url=https://www.pambianconews.com/2019/11/05/marchi-fondatore-di-liu-jo-entra-in-coin-col-15-277992/|title=Marchi, fondatore di Liu Jo, entra in Coin col 15%|website=pambianconews.com|date=5 November 2019 |access-date=5 November 2019}}</ref>  Also in November 2019 Liu Jo acquires [[Blufin]], the [[fashion house]] founded in Carpi by [[Anna Molinari]] and Gianpaolo Tarabini with the Blu Girl and Miss Blumarine brands, as part of an operation that leads to the birth of "Italian Excellence", a holding company aggregation of high-end brands.<ref>{{Cite web|url=https://wwd.com/fashion-news/designer-luxury/liu-jo-group-blugirl-miss-blumarine-licensees-1234854271/|title=Liu Jo Group Takes Over Blugirl and Miss Blumarine Licensees|website=wwd.com|date=23 June 2021 |access-date=23 June 2021}}</ref> Anna Molinari will remain in the role of ambassador.<ref>{{Cite web|url=https://www.ilrestodelcarlino.it/modena/economia/liu-jo-acquista-blumarine-1.4882829|title=Liu Jo acquista Blumarine. Anna Molinari "Stimo Marchi, è coraggioso"|website=ilrestodelcarlino.it|date=12 November 2019 |access-date=12 November 2019}}</ref>
== References ==
{{reflist}}
== External links ==
* {{Official website|http://www.liujo.com/ }}
{{Portal bar|Fashion|Italy|Companies}}
{{DEFAULTSORT:Liu Jo}}
[[Category:Italian companies established in 1995]]
[[Category:Carpi, Emilia-Romagna]]
[[Category:Companies based in the Province of Modena]]
[[Category:Clothing brands of Italy]]
[[Category:Clothing companies of Italy]]
[[Category:Clothing companies established in 1995]]
[[Category:High fashion brands]]
[[Category:Luxury brands]]
[[Category:Design companies established in 1995]]
[[Category:Manufacturing companies of Italy]]
[[Category:Bags (fashion)]]
[[Category:Eyewear brands of Italy]]
[[Category:Shoe companies of Italy]]
[[Category:Watch manufacturing companies of Italy]]