View source for MTVph

{{Short description|Defunct Philippine television channel}}
{{Multiple issues|{{Cleanup rewrite|date=August 2024}}
{{Copy edit|date=August 2024}}
{{More citations needed|date=August 2017}}}}
{{Use Philippine English|date=December 2022}}
{{Use mdy dates|date=December 2022}}
{{Infobox television channel
| name = MTVph
| logo = MTV Logo 2010.svg
| logo_size = 220px
| launch_date = August 1, 2017
| closed_date = December 31, 2018
| picture_format = 4:3 [[480i]] ([[SDTV]])
| network =
| owner = [[ViacomCBS|ViacomCBS Networks International Asia]]<br>[[Solar Entertainment Corporation]]<br> <small> (Cable BOSS Inc.) </small>
| language = [[English language|English]], Filipino
| country = [[Philippines]]
| area = Defunct
| headquarters =
| former_names = [[MTV Philippines]] (1992-2010) <br /> [[MTV Pinoy]] (2014-2016)
| sister_channels = '''Through Viacom:'''<br>[[MTV Southeast Asia|MTV Asia]], [[Nickelodeon (Philippines)|Nickelodeon Philippines]] (independently), [[Comedy Central (Southeast Asia)|Comedy Central Asia]], [[MTV Live HD]], [[MTV Classic (Australia and New Zealand)|MTV Classic]] <br>'''Through Solar:'''<br>[[ETC (Philippine TV network)|ETC]], [[Basketball TV]], [[NBA Premium TV]], [[Jack TV]], [[Solar Sports]], [[Solar All Access]], [[Shop TV]]
| replaced = [[MTV Philippines]] (1992-2010) <br /> [[MTV Pinoy]] (2014-2016)
| replaced_by = [[MTV (Southeast Asia)|MTV Southeast Asia]]
}}
'''MTVph''' (formerly '''MTV Philippines''' and '''MTV Pinoy''') was a 24-hour music and entertainment television network co-owned by [[ViacomCBS]] Networks International Asia and [[Solar Entertainment Corporation]]. The network was launched on August 1, 2017, on all cable/satellite providers in the [[Philippines]],<ref>{{Cite news |url=http://pop.inquirer.net/2017/08/solar-entertainment-launches-new-mtvph-august/ |title=Solar Entertainment launches the all new #MTVph this August |date=August 1, 2017 |newspaper=[[Philippine Daily Inquirer]] |access-date=October 4, 2017 |archive-date=October 4, 2017 |archive-url=https://web.archive.org/web/20171004085708/http://pop.inquirer.net/2017/08/solar-entertainment-launches-new-mtvph-august/ |url-status=live }}</ref> and closed on December 31, 2018.
==History==
{{See also|MTV (Philippine TV channel)|MTV Pinoy}}
Before its launch, the channel was known as MTV Philippines and MTV Pinoy. During the MTV Philippines years, the joint venture ownership of the channel was changed twice: it was owned by [[Nation Broadcasting Corporation]] from 2001 to 2007, and by [[All Youth Channels|All Youth Channels, Inc.]] from 2007-2010. The first incarnation of MTV in the Philippines (MTV Philippines) ceased operations on February 15, 2010, with "[[Video Killed the Radio Star|Video Killed The Radio Star]]" by [[The Buggles]] played as the final song. The song was also played as the [[First music videos aired on MTV|first music video played in MTV USA back in 1981]], as well as on [[MTV Classic (U.S. TV network)|MTV Classic in the US]], and on [[MTV Classic (UK & Ireland)|MTV Classic UK]] and [[MTV Classic (Australia and New Zealand)|MTV Classic Australia]] when the respective channels were rebranded from their predecessors.
MTV was relaunched in the Philippines four years later on February 14, 2014 as MTV Pinoy, replacing MTV Southeast Asia. The first music video played on that former channel was "Dear Lonely" performed by [[Zia Quizon]]. The channel was co-owned by [[MTV Networks Asia Pacific]] and [[Viva Entertainment|Viva Communications]], with the latter company providing required infrastructure. One notable program that aired on MTV Pinoy was MTV Halo-Halo.
On January 1, 2017, MTV Pinoy's feed was reverted to [[MTV Southeast Asia]]. This was possibly due to Viacom switching partnerships from Viva to rival company [[Solar Entertainment Corporation|Solar Entertainment]], as well as the intense competition from [[ABS-CBN Corporation|ABS-CBN]]'s music network, [[Myx]]. [[Original Pilipino Music|OPM]]-related programs from MTV Pinoy were transferred to [[Viva TV (Philippines)|Viva TV]] and only MTV Pinoy Pop and some local advertising remained, which was shown on the Southeast Asia feed until March 6 of the same year. MTV Pinoy would be replaced by the Solar-owned MTVph starting August 1, 2017 on the American network's 36th birthday.
On July 19, 2017, [[Viacom International Media Networks]] and Solar Entertainment Corporation, a Philippine content provider and television network, announced that they would launch the Philippine feed of [[MTV Southeast Asia]] as MTVph.<ref>{{Cite web|url=http://solarentertainmentcorp.com/scoop/VIACOM-INTERNATIONAL-MEDIA-NETWORKS|title=VIACOM INTERNATIONAL MEDIA NETWORKS AND SOLAR ENTERTAINMENT COLLABORATE TO LAUNCH MTVph IN THE PHILIPPINES {{!}} Solar Entertainment Corporation|last=Solar|website=solarentertainmentcorp.com|access-date=July 31, 2017|archive-date=September 3, 2024|archive-url=https://web.archive.org/web/20240903063946/https://solarentertainmentcorp.com/lander|url-status=live}}</ref>
As with MTV's other Filipino ventures since the [[History of the Philippines (1986–present)|Fifth Republic]] was constituted, MTV Pinoy failed to attract any audience, and the network closed on January 1, 2019, being reverted with [[MTV Southeast Asia]].
==Format==
MTVph was broadcast in 4:3 aspect ratio (16:9 letterbox) that most channels broadcast by Solar Entertainment use (with the exception of Solar All-Access and Solar Sports). For programs that aired from MTV Southeast Asia, Solar retained the original aspect ratio for programs that air from MTV Southeast Asia, albeit downscaled to 480i.
==Programming==
Unlike the previous two MTV channels in the Philippines ([[MTV Philippines]] and [[MTV Pinoy]]), MTVph aired in MTV Southeast Asia Philippine feed.
==See also==
* [[MTV Philippines]]
* [[MTV Pinoy]]
* [[MTV Asia]]
* [[Myx]]
* [[Solar Entertainment Corporation]]
* [[ViacomCBS]]
* [[Channel V]]
==References==
{{reflist}}
{{Solar Entertainment}}
{{Paramount Global}}
{{Philippine cable channels}}
{{Television in the Philippines}}
[[Category:MTV channels]]
[[Category:Former Solar Entertainment Corporation channels]]
[[Category:Defunct television networks in the Philippines]]
[[Category:Television networks in the Philippines]]
[[Category:Television channels and stations established in 2017]]
[[Category:Television channels and stations disestablished in 2018]]
[[Category:2017 establishments in the Philippines]]
[[Category:2018 disestablishments in the Philippines]]
[[Category:Music video networks in the Philippines]]