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{{infobox theatre group
| name             = Magicana
| image            = Magicana_sq_blk.jpg
| imagesize        =220px
| caption          =
| ArtisticDirector =[[David Ben]]
| formed           = May 2000
| location         = Toronto
| disbanded        =
| members          =
| notable          =
| homepage         =[http://www.magicana.com/ Magicana]
| genre            = Magic, performing art
}}
'''Magicana''' is a Canadian federally incorporated [[not-for-profit]] [[Not-for-profit arts organization|arts organization]] dedicated to the study, exploration and advancement of [[Magic (illusion)|magic]] as a [[performing art]]. Magicana is governed by a volunteer board of directors. Julie Eng serves as Magicana's [[executive director]] and [[David Ben]] as its [[artistic director]].
== History ==
Magicana was founded in May 2000 by [[Illusionist|magician]] [[David Ben]], Canadian broadcasting icon [[Patrick Watson (producer)|Patrick Watson]], and documentary filmmaker Daniel Zuckerbrot. Magicana is funded by donations from private foundations and individuals; and from the sales of tickets and publications on a cost recovery basis.
Magicana received official status<ref>Canada Revenue requires an extensive review of an organization to quality as a registered charity under paragraph 149(1)(f) of the Income Tax Act. Magicana received the charitable designation (charitable status effective May 10, 2006) "because it benefits the community by raising the esthetic taste of the community through magic performances and through the provisions of seminars and workshops on the art of magic". (Canada Revenue, ''Notice of Registration''. July 27, 2006)</ref> as a registered charitable organization in 2006.
== Objectives ==
The purpose of Magicana as stated in its [[Articles of Incorporation]] is:
:(a) to educate and increase the public’s understanding and appreciation of the art of magic by providing performances of an artistic nature in public venues;
:(b) to provide instructional seminars on topics related to the art of magic;
:(c) to stage and produce exhibitions for the purpose of educating and advancing the public’s appreciation of the art of magic; and
:(d) to educate artists through participation in such performances and exhibitions and related workshops.
==Board of directors==
Chairman Emeritus: [[Patrick Watson (producer)|Patrick Watson]]
Chairman: Tim Jackson
Board of Directors:
* Michael Gillis
* Craig MacPherson
* Michael McLaughlin
* Kevin Rusli
* Bob Weeks
* Ingrid van Weert
==Productions==
Magicana has produced a number of theatrical public performances on magic including:
* ''The Conjuror’s Suite'' (2000) - The play - an exploration of parlor magic inspired by the work of [[Jean Eugène Robert-Houdin]], [[Johann Nepomuk Hofzinser]] and [[Max Malini]] - was originally mounted in 1999 at the Garfield Weston Exhibition Hall of the [[Royal Ontario Museum]] in Toronto. The show was remounted at the Confederation Centre for the [[Charlottetown Festival]] in [[Prince Edward Island]] for the summer season of 2000.<ref>{{cite news|title=Magician ready to conjure up entertaining, unique show|newspaper=The Guardian|date=July 24, 2000}}</ref>
* ''The Conjuror'' (2002) - The show - a theatrical recreation of a performance by a celebrated (but fictitious) Canadian conjuror at St. George's Hall in London circa 1909 - was remounted<ref>{{cite news|last=Ouzounian|first=Richard|title=Ben conjures up Harry|newspaper=Toronto Star|date=December 9, 2002}}</ref> in Toronto at the Isabelle Bader Theatre and ran for six weeks to critical acclaim.<ref>{{cite news|last=Ouzounian|first=Richard|title=All ages, that's the trick|newspaper=Toronto Star|date=December 11, 2002}}</ref>
* ''Tricks'' (2004) - Differing from its predecessors, ''Tricks'' - a post-modern show of classical magic - was designed as an intimate<ref>{{cite news|last=Crew|first=Robert|title=Two thumbs up for Tricks|newspaper=Toronto Star|date=December 10, 2004}}</ref> and interactive show involving a high degree of audience participation. The play was presented for four weeks at the Artword Theatre in Toronto.<ref>{{cite news|last=Al-Solaylee|first=Kamal|title=Bright spot in a string of tricks|newspaper=The Globe and Mail|date=December 13, 2004}}</ref>
[[File:Juan-luminato2010.jpg|thumb|200px|alt=Juan Tamariz performing at the Panasonic Theatre, June 2010|Juan Tamariz performing at the Panasonic Theatre in Toronto as part of the ''Masters of Magic'' series of Luminato, June 2010]]
* ''Max Maven: Thinking in Person'' (2006) at the Al Green Theatre (Toronto) - Magicana invited [[Max Maven]] to present his one-man show for a limited, two-night engagement in August 2006.
* [[Luminato]] 2010 ''Masters of Magic'' series featuring: [[Juan Tamariz]] of Spain, [[Mac King]] from Las Vegas, [[Max Maven]] from Hollywood were presented at the Panasonic Theatre (Toronto); and Bob Sheets from Washington, DC performed in various Festival (free) venues around Toronto.
* [[Luminato]] 2011 ''Masters of Magic'' series featuring: Eric Mead in ''Toast of the Town'',<ref>{{cite web|last=Godfrey|first=Laura|title=A Magical Night Out at Luminato|url=http://torontoist.com/2011/06/a_magical_night_out_at_luminato.php|publisher=torontoist|accessdate=4 June 2020|date=11 June 2011}}</ref> [[David Ben]] in ''Natural Magick''<ref>{{cite news|last=Medley|first=Mark|title=Tricks of the Trade|url=https://nationalpost.com/arts/david-bens-tricks-of-the-trade|accessdate=4 June 2020|newspaper=National Post|date=June 14, 2011}}</ref> at the Tarragon Theatre in Toronto; and [[Johnny Thompson|The Great Tomsoni & Co]] (Johnny and Pam Thompson), [[Mike Caveney]], [[Tina Lenert]], Ardan James, Gaëtan Bloom in ''Vodavil''<ref>{{cite web|last=Citron|first=Paula|title=Vodavil and TSO Goes Late Night|url=http://classicalfm.ca/arts-reviews/2011/06/21/vodavil-and-tso-goes-late-night/|publisher=Classical 96.3FM|accessdate=4 June 2020|date=11 June 2011}}</ref><ref>{{cite web|last=Landau|first=Emily|title=Friday's Luminato Picks: Sargasso, k.d. lang and Vodavil|url=http://www.torontolife.com/daily/hype/to-do-list/2011/06/17/fridays-luminato-picks/|publisher=Toronto Life|accessdate=4 June 2020|date=17 June 2011}}</ref> at the historic vaudeville [[Elgin and Winter Garden Theatres|Winter Garden Theatre]] in Toronto.
* ''Piff Paff Poof'' (2011) at the Lower Ossington Theatre (Toronto) - Magicana presented this new work for children<ref>{{cite news|last=Berube|first=Chris|title=How did you like the magic show?|newspaper=Eye Weekly|date=March 10, 2011}}</ref><ref>{{cite web|last=Skinner|first=Justin|title=Piff Paff Poof - a magic show for kids runs until March 27|url=https://www.toronto.com/news-story/62022-piff-paff-poof-a-magic-show-for-kids-runs-until-march-27/|date=20 March 2011|publisher=Toronto.com|accessdate=4 June 2020}}</ref> to invite them to experience live theatre with their families. The show ran for the month of March 2011.
* [[Luminato]] 2012 ''Mind Over Matter'' magic series (from June 8 to 17) featuring: [[Banachek]] in the world-premier of ''The Alpha Project''<ref>{{cite web|last=Godfrey|first=Laura|title= Luminato 2012: Have Your Mind Blown by Banachek's The Alpha Project|url=http://torontoist.com/2012/06/luminato-2012-have-your-mind-blown-by-banacheks-the-alpha-project/|publisher=torontoist|accessdate=4 June 2020|date=9 June 2012}}</ref><ref>{{cite web|last=Emmerton|first=Dorianne|title= Luminato 2012 Review: The Alpha Project – Banachek (Magicana and Luminato)
|url=http://www.mooneyontheatre.com/2012/06/09/luminato-2012-review-the-alpha-project-banachek-magicana-and-luminato/|publisher=Mooney on Theatre|accessdate=4 June 2020|date=9 June 2012}}</ref><ref>{{cite news|last=Gillis|first=Wendy|title= Luminato: Mentalist Banachek predicts Star front page 10 days in advance|url=https://www.thestar.com/news/article/1209017--luminato-mentalist-banachek-predicts-star-front-page-10-days-in-advance|accessdate=4 June 2020|newspaper=The Toronto Star|date=June 9, 2012}}</ref> at the Fleck Dance Theatre (Toronto), [[Richard Turner (magician)|Richard Turner]] in ''The Cheat'' at the TIFF Bell Lightbox (Toronto); and Juan Esteban Varela from Chile in the Canadian premier of ''From The Dark''<ref>{{cite news|last=Hasham|first=Alyshah|title=Luminato: 'From the Dark' — A magic show performed in total darkness|url=https://www.thestar.com/entertainment/2012/06/16/luminato_from_the_dark_a_magic_show_performed_in_total_darkness.html|accessdate=4 June 2020|newspaper=The Toronto Star|date=June 17, 2012}}</ref> at Hart House Theatre (Toronto).
* [[Luminato]] 2013''Maestros of Magic'' featured three magicians. From June 14 to 16 ''MagoMigue'' aka Miguel Puga of Granada, Spain presented his show in four performances, with fellow Granadina pianist, Paz Sabater, ''Concerto for Piano & Pasteboards'' at Mazzoleni Concert Hall, Royal Conservatory of Music, merging "music and illusion a crowd-pleasing show".<ref>{{cite web|last=Scott|first=Kevin|title=Luminato 2013: Concerto for Piano & Pasteboards Speaks To Everyone|url=http://torontoist.com/events/event/luminato-2013-concerto-for-piano-pasteboards-speaks-to-everyone/|publisher=Torontoist|accessdate=4 June 2020|date=June 15, 2013}}</ref><ref>{{cite news|last=Terauds|first=John|title=Review: Compositions (Luminato)|url=https://www.thestar.com/entertainment/music/2013/06/14/concerto_for_piano_pasteboards_making_magic_review.html|accessdate=4 June 2020|newspaper=The Toronto Star|date=Jun 14, 2013}}</ref><ref>{{cite web|last=Fefferman|first=Stanley|title=Luminato's Concerto for Piano and Pasteboards|url=http://opusonereview.com/?p=2959|publisher=Opus One Review|accessdate=4 June 2020|date=June 17, 2013}}</ref> From June 17 to 19 New York City native, [[Steve Cohen (magician)|Steve Cohen]] presented six performances of his show, ''Chamber Magic''. Cohen's ninety-minute performance was well-received and considered a festival highlight.<ref>{{cite news|last=Posner|first=Michael|title=You haven't seen magic tricks till you've seen Steve Cohen|url=https://www.theglobeandmail.com/arts/summer-entertainment/luminato-highlights-you-havent-seen-magic-tricks-till-youve-seen-steve-cohen/article12655983/|accessdate=4 June 2020|newspaper=The Globe and Mail|date=June 18, 2013}}</ref><ref>{{cite web|last=Bergman|first=S. Bear|title=Review: Chamber Magic (Luminato)|url=http://www.mooneyontheatre.com/2013/06/17/review-chamber-magic-luminato/|publisher=Mooney on Theatre|accessdate=4 June 2020|date=June 17, 2013}}</ref><ref>{{cite web|last=Fefferman|first=Steve|title=STEVE COHEN'S MAGIC IS !OMIGAWD!|url=http://opusonereview.com/?p=2972|publisher=Opus One Review|accessdate=4 June 2020|date=June 18, 2013}}</ref> On the closing weekend, Rafael Benatar presented, ''Compositions'', for three performances at the Royal Conservatory of Music, blending Baroque music played by Benatar on an 18th-century lute and guitar, with modern-day magic performances.<ref>{{cite web|last=Mooney|first=Sam|title=Review: Compositions (Luminato)|url=http://www.mooneyontheatre.com/2013/06/22/review-compositions-luminato/|publisher=Mooeny on Theatre|accessdate=4 June 2020|date=June 22, 2013}}</ref>
[[File:Magicana presents Card Table Artifice for Luminato 2014 photo by D Linsell.jpeg|thumb|400px|alt=''Card Table Artifice'' presented at the Jane Mallet Theatre in Toronto June 2014 |Card Table Artifice presented at the Jane Mallet Theatre in Toronto as part of the ''Transgressive Magic'' series of Luminato, June 2014]]
* [[Luminato]] 2014 Magicana presented ''Transgressive Magic'', or magic that "violates a law, command, or moral code".<ref>{{cite web|last1=Ben|first1=David|title=Press Release Magic at Luminato 2014|url=http://www.magicana.com/read/blog/luminato-2014|accessdate=17 April 2015|date=April 8, 2014}}</ref> The program featured two shows. The first was the world premiere of ''Card Table Artifice'' a unique magic, music and narrative collaboration<ref>{{cite news|last1=Braun|first1=Liz|title=Magical Luminato: Card tricks come to Toronto|url=http://www.torontosun.com/2014/06/12/magical-luminato-card-tricks-come-to-toronto|accessdate=17 April 2015|publisher=Toronto Sun|date=June 12, 2014}}</ref> with music written by composer [[Gavin Bryars]] and the book written by David Ben. Originally inspired by Bryar's first collaboration, ''A Man in a Room, Gambling<ref>{{cite web|last1=Byars|first1=Gavin|title=A Man in a Room, Gambling|url=http://www.torontosun.com/2014/06/12/magical-luminato-card-tricks-come-to-toronto|accessdate=17 April 2015}}</ref>'', with artist and sculptor Juan Muñoz, the show had three simultaneous elements: Ben performing sleight-of-hand using technique from the seminal text for magicians, ''The Expert at the Card Table''; while the string quartet, Art of Time Ensemble accompanied by Bryars, played ten string arrangements by Bryars; as actor, [[RH Thomson]] narrated passages from ''The Expert at the Card Table'' accompanying the music and matching the magic. The production also featured [[Rob Zabrecky]]'s TURN ON THE DARK! which opened the show. The second show was the Canadian premiere of ''Bullet Catch'', written and performed by Rob Drummond. The play featured a live bullet catch demonstration while presenting a period play about fictional character, William Wonder.
* ''The Conjuror'' 2014 at [[Soulpepper Theatre]] was remounted and presented at the Baillie Theatre for a limited-time engagement of 12 shows from Dec 30, 2014 to Jan 4, 2015.
==Exhibitions==
Online exhibitions on magic and great magicians of yesteryear, developed, hosted and maintained by Magicana include:
* [http://www.magicana.com/cups/ The Oldest Trick in the Book, An exhibition on the Cups & Balls]
* [http://www.everythingerdnase.com/ Everything Erdnase]
* [http://rossbertram.magicana.com/rossbertram/Welcome.html/ Ross Bertram: Master Magician]
* [https://www.magicana.com/exhibitions/ Sid Lorraine: The Magical Chatterbox]
* [http://stewartjames.magicana.com/ The Life & Magic of Stewart James]
* [https://www.magicana.com/exhibitions/ Postcards of Magic: The Msgr. Foy Collection]
* [http://bertdouglas.magicana.com/bertdouglas/Welcome.html/ Bert Douglas: A Family Remembers]
Magicana facilitated the acquisition of one of the top five Golden Age magic poster collections in the world and one of the most important Houdiniana collections (renamed, the ''Allan Slaight Collection'') for the [[McCord Museum]] in February 2015. The $3 million collection contains 600 vintage posters and hundreds of Houdini-related books, posters, unique collectibles and ephemera making it the largest magic collection in Canada, and is housed in Montreal.<ref>{{cite news|last1=Montpetit|first1=Caroline|title=Houdini surgit au Musée McCord|url=https://www.ledevoir.com/culture/arts-visuels/431357/le-musee-mccord-recoit-une-importante-collection-d-oeuvres-liees-a-la-magie|accessdate=18 April 2015|publisher=Le Devoir Llibre de Penser|date=10 Feb 2015}}</ref><ref>{{cite news|last1=Kelly|first1=Jeanette|title=Houdini's rare posters part of McCord Museum's new collection|url=http://www.cbc.ca/news/canada/montreal/houdini-s-rare-posters-part-of-mccord-museum-s-new-collection-1.2950915|accessdate=18 April 2015|publisher=CBC News / Montreal}}</ref><ref>{{cite news|last1=Everett-Green|first1=Robert|title=Montreal's McCord Museum gifted largest cache of magic-related memorabilia in Canada|url=https://www.theglobeandmail.com/arts/art-and-architecture/montreals-mccord-museum-gifted-largest-cache-of-magic-related-memorabilia-in-canada/article22872097/|accessdate=17 April 2015|publisher=The Globe & Mail|date=Feb 9, 2015}}</ref><ref>{{cite news|last1=Pohl|first1=John|title=McCord Museum acquires 'significant' collection of magic memorabilia|url=https://montrealgazette.com/entertainment/local-arts/mccord-museum-acquires-significant-collection-of-magic-memorabilia|accessdate=18 April 2015|publisher=Montreal Gazette|date=Feb 9, 2015}}</ref>
==Conferences, seminars and workshops==
Magicana has hosted a number of artist workshops and seminars by several top-rated magicians and speakers across Canada including:
[[File:meadlecture-2008.jpg|thumb|400px|alt=Eric Mead lecturing for magic enthusiasts in Toronto, August 2008|Eric Mead lecturing for magic enthusiasts in Toronto, August 2008]]
{|
| width="150px" | Norman Beck
| width="150px" | Rafael Benatar
| width="150px" | Gaëtan Bloom
|-
| [[Eugene Burger]]
| John Carney
| Jason England
|-
| [[Roberto Giobbi]]
| Kostya Kimlat
| [[Max Maven]]
|-
| Eric Mead
| John Mendoza
| Patrick Page
|-
| David Solomon
| [[Jim Steinmeyer]]
| [[Jamy Ian Swiss]]
|-
| [[Johnny Thompson|John Thompson]]
| [[Richard Turner (magician)|Richard Turner]]
|
|}
===31 Faces North===
From 2003 to 2010 Magicana hosted ''31 Faces North'', a four-day think-tank of thirty-one of the world's foremost magicians. The invitational conference was designed to bring sleight-of-hand experts, magic historians, and magic experts together to network, share, discuss and witness magic performances by masters of the art.
While the conference recognized giants of the magic community, it was also designed to offer promising young magicians a chance to meet and learn from magic legends. The attendees represented a who's who of magic including Guests of Honour:
* [[Jay Marshall (magician)|Jay Marshall]] (2003)
* [[Tommy Wonder (magician)|Tommy Wonder]] (2003)
* [[Johnny Thompson]] (2004)
* Harry Riser (2004)
* Billy McComb (2005)
* [[Charles Reynolds (magician)|Charles Reynolds]] (2005)
* [[Max Maven]] (2006)
* Bob White (2006)
* Roberto Giobbi (2007)
* Stephen Minch (2007)
* Ton Onosaka (2008)
* [[Herb Zarrow]] (2008)
* Michael Weber (2009)
* Bob Sheets (2009)
* Gaëtan Bloom (2010)
* [[Jim Steinmeyer]] (2010)
* Allan Slaight (2013)
===Magic Collectors Weekend===
Since 2010, Magicana has been responsible for the programming, administration and execution of the ''Magic Collectors Weekend'' - an international conference on magic history for 200 participants held in Chicago. The MCW has been staged annually since 1969. As of 2012, the MCW is staged on a biennial schedule.
==Publications==
Magicana's publications include:
* 2006: ''Dai Vernon: A Biography&nbsp;– Artist, Magician, Muse Vol. 1'',<ref>{{cite news|last=Stashower|first=Daniel|title=A Master of Magic Revealed|newspaper=The Washington Post|date=September 21, 2006}}</ref><ref>{{cite journal|last=Quarrington|first=Paul|title=Magic Man|journal=Books in Canada|date=April 2007|pages=17, 18}}</ref> Chicago: Squash Publishing. Toronto: Magicana. {{ISBN|978-0-9744681-5-0}}
* 2007: ''The Essential Stewart James'' by Stewart James. Toronto: Magicana. {{ISBN|978-0-9780675-2-6}}
* 2008: ''Spins and Needles: The Magic of Allan Slaight'' by Allan Slaight. Toronto: Magicana. {{ISBN|978-0-9780675-3-3}}
* 2008: ''How Gamblers Win'' by a Retired Professional. Toronto: Magicana. {{ISBN|978-0-9780675-4-0}}
* 2010: ''A Grand Expose of The Science of Gambling'' by An Adept. Toronto: Magicana {{ISBN|978-0-9780675-8-8}}
* 2011: ''A Cut Above'' by Msgr [[Vincent Foy]], Toronto: Magicana {{ISBN|978-0-9780675-9-5}}
* 2011: ''Erdnase Unmasked'' by: [[David Ben]], Jason England, [[Martin Gardner]], Richard Hatch, Hurt McDermott. Toronto: Magicana {{ISBN|978-0-9878686-0-2}}
* 2013: ''Slaight, Off Hand: The astonishing journey of media mogul Allan Slaight'' by David Ben. Toronto: Magicana. {{ISBN|978-0-9878686-1-9}}
* 2014: "Paul Fox, Master of Mystery" ''Magicol, A Journal of Magic History and Collectibles'' No. 188 (2014): 4–119. Print.
* 2015: ''The Bammo Ten Card Deal Dossier'' by Bob Farmer. Toronto: Magicana {{ISBN|978-0-9878686-4-0}}
* 2015: ''The Experts at the Card Table'' by David Ben and E.S. Andrews. Toronto: Magicana {{ISBN|978-0-9878686-3-3}}
*2019: The Magic of Johnny Thompson by Jamy Ian Swiss and Johnny Thompson. Toronto: Magicana {{ISBN| 978-0-9878686-6-4}} (set)
Magicana also publishes ''Magicol'' (ISSN 0460-5314), a quarterly journal on magic history and collectibles which has been in publication since 1950. Magicana began publication stewardship of ''Magicol'' in 2010 starting with issue No. 174.
==Scholarships and grants==
Magicana provides grants and bursaries related to the study of magic.
* ''The Tony Eng Youth Fund'' was developed in memory of the late Canadian magician Tony Eng. The TEYF provides financial assistance for young magicians (ages 13 to 18) to attend lectures, conferences, workshops, or acquire books or apparatus related to the performance of magic.
* ''The [[Edwin A. Dawes]] Award for Magic Scholarship'' is a bursary designed to provide doctoral students financial assistance toward the cost of materials and research pertaining a thesis related to the art of magic.
* ''The Allan Slaight Awards''. On April 20, 2015,<ref>{{cite web|title=The Allan Slaight Awards - $250,000 for the Pursuit of the Impossible|url=http://www.newswire.ca/en/story/1520569/the-allan-slaight-awards-250-000-for-the-pursuit-of-the-impossible|website=CNW A PR Newswire Company|accessdate=20 April 2015}}</ref> Magicana announced the Allan Slaight Awards, a prize to "recognize outstanding achievement in the pursuit of the impossible"<ref>{{cite web|title=Allan Slaight Awards|url=http://www.magicana.com/awards|publisher=Magicana|accessdate=17 April 2015}}</ref> where $250,000 CDN ($50,000 per year for five years) is distributed across five categories: Sharing Wonder ($10,000), Sharing Secrets ($15,000), International Rising Star ($5,000), Canadian Rising Star ($5,000), and Lifetime Achievement ($15,000). International in scope, Magicana accepts submissions from performers, creators, writers, designers, and anyone else with an interest in magic, wherever they reside or perform. A panel of three independent judges review the "Long List" in each category, and reduce the list to a "Short List" of potential recipients. The judges will then determine a final recipient in each category and winners are announced annually. The inaugural recipients (for work completed in 2014) will be announced in Toronto on June 27, 2015.
==Community programs==
Magicana developed and runs two, community outreach programs: ''My Magic Hands'' and ''Senior Sorcery''.
===My Magic Hands===
[[File:mymagichands-2011.jpg|thumb|200px|alt=Client from Holland Bloorview performing at The Big Show, June 2011|Client from Holland Bloorview performing at ''The Big Show'', June 2011]]
''My Magic Hands'', originally launched in 2005, uses the art of magic as a teaching vehicle to reach children in disadvantaged communities in order to build self-confidence and  essential life skills such as communication, critical thinking and problem solving. Using the theatrical process involved in staging a magic trick, the program provides a cost-efficient and systematic way for children to learn about the arts in communities that do not normally have access to quality arts-related programming. Magicana received seed funding in 2005 followed by a multi-year grant (2006–2008) from the Ontario Trillium Foundation for the program and continues to currently operate through funding from private foundations and donors.
In addition to outreach programming,  ''My Magic Hands'' is also a longstanding program staple at [[Holland Bloorview Kids Rehabilitation Hospital]], specifically in occupational and speech therapy programs. The program is recognized and acknowledged by occupational therapists, staff and parents of clients as a unique, successful and motivating tool assisting clients to reach their therapeutic goals.<ref>[http://www.cbc.ca/video/#/News/1221258968/ID=2011168399 "Magic medicine"]. ''The National CBC News''. Canadian Broadcasting Corporation. 18 June 2011. Television.</ref>
The program is administrated by Magicana and is a core activity of the organization.
===Senior Sorcery===
[[File:seniorsorcery2008.jpg|thumb|200px|alt=Performance of ''Hocus Pocus'' for seniors, November 2008|Performance of ''Hocus Pocus'' for seniors at a senior's residence and community centre in the Greater Toronto Area, November 2008]]
''Senior Sorcery'', launched in 2006, is designed to bring live theatre in the form of magic shows to the senior citizen community, particularly to isolated seniors in remote residences and/or community centres. The program engages seniors by breaking the "fourth wall" of theatre and involving their participation in the magic. The program also empowers by giving seniors the ability to invite their family and friends to a special event. The program also aims to bridge or connect  generations by offering a group activity that all can participate in, enjoy together and to discuss afterwards.
The program is administrated by Magicana and is a core activity of the organization.
== References ==
{{Reflist|2}}
== External links ==
* [http://www.magicana.com/ Magicana's Official Web Site]
* [http://magicol.magicana.com/ Magicol]
* [http://www.mymagichands.com My Magic Hands]
* [http://www.seniorsorcery.com Senior Sorcery]
<!--- Categories --->
[[Category:Arts organizations based in Canada]]
[[Category:Magic organizations]]