View source for Muxlim

{{short description|Website}}
{{Infobox website
| name           = Muxlim, Inc.
| logo           = Muxlim logo.jpg
| company_type   = [[Osakeyhtiö]]
| founder        = Mohamed El-Fatatry<br/>Pietari Päivänen
| area_served    = [[World]]wide, [[Muslim world]]
| foundation     = [[Helsinki]], [[Finland]]
| location       =
| key_people     = Mohamed El-Fatatry <small>([[Chief executive officer|CEO]])</small><br /> Tariq Khan <small>(President)</small><br /> Stephen Lee <small>([[Chief operating officer|COO]]) </small><br /> Tuomas Tahvanainen <small>([[Chief Financial Officer|CFO]])</small>
| revenue        =
| net_income     =
| num_employees  = 7<ref>[http://www.finpro.fi/fi-FI/Media/TPKVP/2009+yritysesittelyt.htm Finpro: 2009 yritysesittelyt] (in Finnish)</ref>
| url            = [http://muxlim.com/ muxlim.com] (redirected link), [http://advisory.muxlim.com/ Muxlim Advisory] {{Dead link|date=July 2022}}
| screenshot     =
| caption        =
| website_type   = [[Social network service]], marketing gateway service
| language       = [[English language|English]]
| advertising    = [[Banner ads]], [[referral marketing]]
| registration   =
| launch_date    = 2006
| current_status = Shut Down
}}
'''Muxlim''' was primarily known as a [[social networking]] website for [[Muslim]]s that was focused on lifestyle aspects of the community. Founded in 2006 by Mohamed El-Fatatry and Pietari Päivänen of [[Finland]], the company was created as a Muslim lifestyle social media network with primary focus on Muslims in Muslim-minority countries.<ref>{{cite web|url=http://www.digitalmediaasia.com/default.asp?ArticleID=30525 |title=Muslim social media website claims 1m users per month |publisher=Digitalmediaasia.com |accessdate=2012-02-07 |url-status=dead |archiveurl=https://web.archive.org/web/20080526081450/http://www.digitalmediaasia.com/default.asp?ArticleID=30525 |archivedate=May 26, 2008 }}</ref>
When the social network did not develop as planned, the company shifted its focus to provide marketing gateway services to the global Muslim consumer market, utilizing Muxlim.com as a launch pad for marketing messages by global companies.<ref>{{cite book|last=Cord|first=David J.|title=[[Mohamed 2.0: Disruption Manifesto|Mohamed 2.0]]|publisher=[[Schildts & Söderströms]]|year=2012|isbn=978-951-52-2898-7|location=Helsingfors|pages=162–164}}</ref>
In February 2010, the company received the [[Tasavallan Presidentin kansainvälistymispalkinto]] (in English: The Internationalization Award of the President of Finland).<ref>[http://www.finpro.fi/fi-FI/Media/TPKVP/2009+Award+Winners.htm Finpro: Tasavallan presidentin kansainvälistymispalkinnot 2009 Teklalle, REACHLaw’lle ja Muxlim-yhteisölle] (in Finnish)</ref>
In February 2012, Muxlim effectively shut down its social network services, as well as its Muxlim advisory services. This came after years of monetary losses. It is reported from the company's most recent financial reports that Muxlim's income was approximately 46,000 Euros while employer costs alone amounted to 300,000 Euros, with a total net loss for the year amounting to 865,000 Euros. In 2009 there was a recorded loss of 700,000 Euros.<ref>[http://www.kauppalehti.fi/5/i/yritykset/yritysuutiset/?oid=201202116451 Palkittu ja hehkutettu Muxlim-sivusto pimeni] {{webarchive|url=https://web.archive.org/web/20120208024110/http://www.kauppalehti.fi/5/i/yritykset/yritysuutiset/?oid=201202116451 |date=2012-02-08 }} (in Finnish)</ref> This came after an influx of investments jump-starting the company, in 2007 receiving US$2 million from [[Rite Internet Ventures]], and was soon looking for more investments<ref>{{cite web |last=Lamppu |first=Eva |url=http://208.43.71.196-static.reverse.softlayer.com/english/culture-and-entertainment/media/439933 |archive-url=https://archive.today/20120708023400/http://208.43.71.196-static.reverse.softlayer.com/english/culture-and-entertainment/media/439933 |url-status=dead |archive-date=July 8, 2012 |title=Tapping a Muslim Online Community |publisher=OnIslam |date=24 March 2009 |accessdate=7 February 2012 }}</ref>
The Muxlim domain, as well as other services provided by the company such as IslamicTorrents.net, redirect to a promotional landing page for the founder's authorised biography. There has yet to be an official announcement regarding the fate of Muxlim.
==References==
{{reflist}}
== External links ==
* [https://web.archive.org/web/20090918155829/http://dinarstandard.com/mlm/Muxlim022807.htm DinarStandard.com: Muxlim.com: A Web 2.0 Destination for Muslims]
* [http://news.bbc.co.uk/2/hi/technology/7768601.stm BBC: Virtual world for Muslims debuts]
[[Category:Finnish social networking websites]]
[[Category:Internet properties established in 2006]]
[[Category:Companies based in Helsinki]]
[[Category:Islam-related websites]]
[[Category:Islam in Finland]]