View source for Ove Pihl

{{Short description|Swedish art director, book publisher and graphic designer}}
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{{BLP primary sources|date=December 2013}}
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[[File:Ove Pihl.jpg|thumb|Ove Pihl]]
'''Ove Pihl''' (born 2 May 1938) is a Swedish [[art director]], book publisher and [[graphic designer]]. He is mostly known as founder of the advertising agency Falk & Pihl and the publishing companies Atlantis and Page One Publishing.<ref>''Vem är Det'' (Swedish Who's Who) Nationalencyklopedin</ref> Ove Pihl is now an active artist<ref>{{Cite web|url=http://www.ovepihl.com/|title=Ove Pihl Målningar|website=www.ovepihl.com|access-date=2019-11-18}}</ref> with a number of exhibitions.
==Early years in advertising==
Ove Pihl received his degree from Beckman’s School of Design, Stockholm, in 1959 and from [[School of Visual Arts]], New York, in 1963. Among his teachers at SVA were the legendary graphic artists [[Milton Glaser]], Tony Palladino and Ivan Chermayeff. In 1962, Ove Pihl submitted pupils’ work to the exhibition ’Graphic Design USA’ in Moscow. He received his first award from the [[Type Directors Club]] in New York the same year. During his time in New York Pihl worked as graphic designer for [[Lippincott & Margulies]] and as art director for [[McCann Erickson]].
After returning to Stockholm, Ove Pihl was employed by the advertising agency Ervaco Annonsbyrå, where he created the campaign for the shift to right hand traffic in Sweden, in collaboration with Björn Bunge. In 1968 he was employed by Arbmans Annonsbyrå, where he became partner in 1969. There he created numerous successful campaigns for, among others, [[Gulf Oil|Gulf]], Semper AB, and the newspaper [[Expressen]].
==Falk & Pihl==
In 1971 Ove Pihl founded a new advertising agency in collaboration with Lars Falk, Lars Hansson, Ulf Rådegård, and Magnus Åkerlind. In 1974 Ove Pihl and Lars Falk reorganized the company into Falk & Pihl.<ref>{{Cite book|url=https://books.google.com/books?id=HZLtCQAAQBAJ&q=ove+pihl&pg=PA1149|title=The Advertising Age Encyclopedia of Advertising|last1=McDonough|first1=John|last2=Egolf|first2=Karen|date=2015-06-18|publisher=Routledge|isbn=9781135949068|language=en}}</ref> It quickly became one of the leading advertising agencies in Sweden, with clients such as [[Saab Automobile|SAAB]], [[Ericsson]], Semper, Frionor, Uplandsbanken, Pommac, [[SSAB]], PK-Banken, Cederroths, [[Fiat]], [[Mazda]], the [[Swedish parliament|Swedish Parliament]], Tor Line, A Smoke-free Generation, and Vegete. Falk & Pihl won several awards for their innovative advertising. In 1983 Falk & Pihl was purchased by the legendary American advertising agency [[Doyle Dane Bernbach]].
==Atlantis==
In 1974 Ove Pihl, with Kjell Peterson, founded the book publishing company Atlantis, which became renowned for exquisitely designed non-fiction books and ambitious issues of classical literature.<ref>Livres hebdo 1990 - Volume 12,Nos 38/43 - Page 92 "Kjell Peterson était directeur de Forum, une maison d'édition appartenant à Gérard Bonnier. aujourd'hui disparu. Il proposa à celui-ci de miser sur une nouvelle société éditoriale qu'il voulait créer avec Lars Falk et Ove Pihl, deux publicitaires."</ref><ref>Book publishing worldwide: special reports on Germany, ... 1979 - Page 25 "Atlantis ... A third partner is an advertising agency run by two young men, Lars Falk and Ove Pihl, which will of course bring in not only capital but art and promotion expertise."</ref>
==Page One Publishing==
In 1990 Ove Pihl, together with Robert Malmkvist, founded the book publishing company [[Page One Publishing]]. It specialized in the creation and production of high-quality non-fiction books, approaching clients through sales channels outside of the established book market. In 1998 Page One Publishing mastered the largest Swedish book production ever in one single printing – one million bounded copies - for the telecom company [[Telia (company)|Telia]]. The book was aimed at the entire Swedish population and dealt with the new information technology. For twenty years Page One Publishing has created and produced more than 4 million non-fiction books distributed over large parts of Europe. Among notable clients are Åhléns, [[IKEA]], [[H&M]], the [[Swedish armed forces]], Indiska, Stockholm Energi, [[Gant U.S.A.|Gant]], University College of Arts, Crafts and Design, [[Swedish Royal Court]], Swedish Mail, [[Kooperativa Förbundet|COOP]], Hemköp, [[Atlas Copco]], Carrefour, Scania. Se bildspelet "[https://www.youtube.com/watch?v=imVfnGFQXLc An Amazing Creative Life]"
==Education==
[[Enskede Läroverk]], Stockholm
[[Beckman School of Design]], Stockholm
[[School of Visual Arts]], New York
==Advertising agencies==
Svenska Telegrambyrån Advertising, Stockholm
[[Lippincott & Margulies]], New York
[[McCann Erickson]], New York
[[Ervaco Advertising]], Stockholm
Arbman Advertising, Stockholm (partner)
Falk & Pihl Advertising, Stockholm (founder, partner, president)
Falk & Pihl /[[Doyle Dane Bernbach]], Stockholm (creative director)
==Publishing companies==
Atlantis Publishing, Stockholm (founder, partner)
Page One Publishing, Stockholm (founder, partner, president)
==Awards==
[[Type Directors Club]], New York 1962
Graphic Design USA, Moscow 1962
Swedish Art Directors Club, numerous Golden Egg awards
and numerous awards in international competitions 1970 - 1980
Elected to the "[[Advertising Hall of Fame]]" Platinum Academy 1986
"Pour le Merite Gastronomique" M. Sandahl Foundation 1992
Diploma Award - The Academy of Gastronomy 1998
==Jury work==
Jury on numerous occasions in the Swedish "Golden Egg" competitions 1965 - 1985
Chairman of the jury of the "Golden Egg" awards 1994
Jury "Excellent Swedish Design" 1984
National jury Clio - awards 1983
Jury International Posters, Berlin 1988
Clio Executive Jury, San Francisco 1996
== Teaching ==
Head teacher and founder of "A & O" Advertising Concept Art / Copy
[[Berghs School of Advertising]], Stockholm 1988 - 1992
==Board of directors==
[[:sv:Beckmans designhögskola|Beckmans School of Design]] 1975 - 1980
[[:sv:Berghs School of Communication|Berghs School of Advertising]] 1988 - 1992
Royal Swedish College of Art 1994 - 1996
Sandell Sandberg Advertising Agency 1998 - 2000
Silk & Clean AB 2006 - 2009
==Advertising exhibitions==
[[Doyle Dane Bernbach]] "Falk & Pihl Advertising" New York 1986
[[Landskrona Museum]] "Ove Pihl, retrospective" 2007
== Paintings exhibitions ==
Pierre & Peters Interior, Stockholm 2017
Pierre & Peters Interior, Stockholm 2016
Galleri Sjöhästen, Nyköping 2016
Pierre & Peters Interior, Stockholm 2015
Stensalen, Stockholms Slott 2014
KonstnärsBaren, Stockholm 2013
Pierre & Peters Interior, Stockholm 2012
Hotell Anglais, Stockholm 2011
Galleri Sjöhästen, Nyköping 2010
Galleri Diplomat, Stockholm 2010
Galleri Ewerts, Nyköping 2009
Chateau I´Arnaude, Frankrike 2008
Galleri Roddarhuset, Vaxholm 2008
Galleri Gummesons, Stockholm 2008
Pontus by the Sea, Stockholm 2007
Sturehov, Stockholm 2006
Galleri Gummesons, Stockholm 2005
Galleri Gummesons, Stockholm 2004
==Notes==
{{Reflist}}
== References ==
* "[https://www.youtube.com/watch?v=-kqTY6lL74U Det är aldrig berättat. Ove Pihl 30 år i reklamvärlden]" Audiobook on Youtube (It Is Never Told, Ove Pihl 30 Years in Advertising) by [[Bengt Danielsson]] Wahlström & Widstrand Publishing, Sweden.
*"[https://www.bokus.com/bok/9789151900209/det-ar-aldrig-berattat-ove-pihl-trettio-ar-i-reklamvarlden/ Det är aldrig berättat. Ove Pihl 30 år i reklamvärlden]". (Audiobook) (It Is Never Told, Ove Pihl 30 Years in Advertising) by [[Bengt Danielsson]] Wahlström & Widstrand Publishing, Sweden.
* [https://www.youtube.com/watch?v=SiIKnXHbPVA Samtal med Ove Pihl 2018.] (Talk with Ove Pihl. The truth about the new Swedish advertising in the 60s and 70s. Swedish advertising guru Ove Pihl)
*[https://www.barnebys.se/blogg/hemma-hos-ove-pihl Hemma hos konstnären Ove Pihl] (The home of the artist Ove Pihl)
*[https://www.opulens.se/konst/prinsen-av-sormland/ Prinsen av Sörmland] (The Prince of Sörmland)
*[https://guldagget.se/vinnare/specialvinnare/ove-pihl/ Guldägget Vinnare 1988] (The Golden Egg)
== External links ==
* [https://www.youtube.com/watch?v=imVfnGFQXLc An Amazing Creative Life] The Advertising Years. The Publishing Years. The Paintings.
* [http://www.ovepihl.com/ Ove Pihl Paintings]
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[[Category:1938 births]]
[[Category:Swedish businesspeople]]
[[Category:Living people]]