View source for Patrón

{{other uses|Patron (disambiguation)}}
{{redirect|Patron Tequila|The Paradiso Girls song|Patron Tequila (song)}}
{{short description|Brand of tequila products by the Patrón Spirits Company}}
{{Infobox Beverage
|name=Patrón
|image=[[File:PatronGoldBottle.jpg|center|150px]] A bottle of Patrón Añejo
|type=[[Tequila|Premium tequila]]
|manufacturer= [[Bacardi]] (The Patrón Spirits Company)
|origin= [[Jalisco]], [[Mexico]]
|introduced= 1989
|discontinued=
|proof= 80
|related=
|variants=Añejo, Burdeos, Citrónge, Gran Platinum, Reposado, Silver, XO Cafe, XO Cafe Dark Cocoa
}}
'''Patrón''' is a brand of [[tequila]] products founded by John Paul Dejoria and Martin Crowley.
Patrón Tequilas, like all tequilas, are produced in [[Mexico]] from the "corazón" (heart or core) of the [[Agave tequilana|blue agave]] plant.<ref>{{cite web|title=Making Perfection|url=http://patrontequila.com/perfection|archive-url=https://archive.today/20130411154257/http://patrontequila.com/perfection|url-status=dead|archive-date=11 April 2013|access-date=27 February 2013|publisher=Patron Tequila}}</ref> Everything including the barrels, corks, and bottles is handcrafted at their distilleries.
==History==
[[File:Applebee's - August 2023 - Sarah Stierch 01.jpg|thumb|A "Perfect Patrón Margarita" at [[Applebee's]] in Napa, California.]]
The original ''Patrón Tequila'' was produced by ''Casa 7 Leguas'', one of the oldest Mexican distilleries.<ref>{{cite web|url=http://www.tequila.net/tequila-reviews/blancos/7-leguas-tequila-blanco.html|title=7 Leguas Tequila Blanco - Tequila Reviews at TEQUILA.net|last=Tequila.net|website=Tequila.net|access-date=17 December 2017}}</ref> St. Maarten Spirits (owners [[John Paul DeJoria]] and Martin Crowley) purchased the brand rights in 1989 and in 2002 production moved to a new distillery.<ref name=Spivak2012>{{cite book|author=Mark Spivak|title=Iconic Spirits: An Intoxicating History|url=https://books.google.com/books?id=oYhc2yEndRQC&pg=PT163|date=6 November 2012|publisher=Lyons Press|isbn=978-0-7627-8991-7|pages=161–163}}</ref>
In 2000, [[Ed Brown (racing driver)|Ed Brown]], co-founder of Patrón and former Seagram executive, took over as CEO.
In January 2018, Patrón was sold to [[Bacardi]], one of the world's largest privately held spirits company, for $5.1 billion.<ref>{{cite web|url=https://www.foodbev.com/news/bacardi-acquires-iconic-tequila-brand-patron-5-1bn/|title=Bacardi acquires iconic tequila brand Patrón for $5.1bn - FoodBev Media|website=www.foodbev.com|date=23 January 2018 |access-date=19 April 2018}}</ref>
==Advertising==
Following the [[advertising]] strategy of [[Grey Goose (vodka)|Grey Goose]], Patrón presented its tequila as "premium" and signaled "taste and sophistication" through individually-numbered glass bottles. The target audience is mostly [[vodka]] drinkers in [[nightclub]]s and trendy [[Bar (establishment)|bar]]s. Through persistent references by [[country music]] and [[hip hop]] singers, and by [[Lil Jon]] in particular, Patrón has become a fixture of [[popular culture]].<ref name=Spivak2012/>
The brand logo is set in the [[Algerian (typeface)|Algerian]] typeface.
==Varieties==
Varieties include a tequila-[[coffee]] blend known as Patrón XO Cafe, a tequila-chocolate-coffee blend known as Patrón XO Cafe Dark Cocoa, and an orange liqueur known as Patrón Citrónge.<ref>{{cite web|title=Bottles|url=http://www.patrontequila.com/bottle|access-date=5 April 2013|publisher=Patron Tequila}}{{dead link|date=March 2018 |bot=InternetArchiveBot |fix-attempted=yes }}</ref>
* Gran Patrón Burdeos
* Gran Patrón Platinum
* Gran Patrón Piedra
* Patrón Silver
* Patrón Añejo
* Patrón Reposado
*Roca Patrón Silver
*Roca Patrón Reposado
*Roca Patrón Añejo
* Patrón XO Cafe
Patron XO Cafe is a premium coffee flavoured version of Patron.
* Patrón XO Cafe Dark Cocoa
* Patrón XO Cafe Incendio
* Patrón Citrónge
* Patrón Lime
* Patrón Mango
* Estate Release
==See also==
*[[Patrón Tequila Express]]
*[[Patron (disambiguation)]]
==References==
{{Reflist}}
==External links==
*[http://www.patronspirits.com/ The Patrón Spirits Company]
*[http://www.patrontequila.com/ Patrón Tequila]
*[http://www.dfnionline.com/article/Patrn-breaks-into-Eastern-Europe-1856423.html Patrón breaks into Eastern Europe]
*[https://www.liquor.com/brands/patron-tequila/ Liquor]
{{Alcoholic beverages}}
{{DEFAULTSORT:Patron}}
[[Category:Bacardi brands]]
[[Category:Tequila]]
[[Category:Mexican brands]]