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{{short description|American media and technology company}}
{{Infobox website
| name             = PopSugar
| logo             = PopSugar logo.png
| foundation       = {{start date and age|2006}}
| founder          = Lisa Sugar <br /> Brian Sugar
| products         = PopSugar, PopSugar Must Have, Beauty by POPSUGAR
| launch_date      = {{Start date and age|2006|3}}
| location_city    = [[San Francisco]], [[California]],<ref name="Bloomberg Company Overview">{{cite web|title=Company Overview of PopSugar, Inc.|url=https://www.bloomberg.com/research/stocks/private/snapshot.asp?privcapid=29648360|website=Bloomberg Business|publisher=Bloomberg|access-date=18 October 2015}}</ref><br>U.S.
| url              = {{url|popsugar.com}}
|alexa            =
| owner            = [[Vox Media]]
| language         = English
}}
'''PopSugar Inc.''' is an American media and technology company that is the parent to the media property PopSugar (stylized '''POPSUGAR''') and a monthly subscription business PopSugar Must Have. The company was founded in 2006 by married couple Brian and Lisa Sugar as a pop culture blog.<ref name="Openforum Interview">{{cite web|url=https://www.americanexpress.com/us/small-business/openforum/articles/building-an-empire-brian-lisa-sugar-of-popsugar/|title=Lisa and Brian Sugar of PopSugar: From Blog to Multimillion-Dollar Media Giant|last=Morell|first=Katie|date=March 13, 2013|website=Openforum|access-date=18 October 2015}}</ref> The company is part of American digital holding company [[Vox Media]].
== History ==
Husband and wife Brian Sugar and Lisa Sugar founded PopSugar, in 2006, after a suggestion by blogger [[Om Malik]] that Lisa turn her celebrity gossip hobby into a company.<ref name="Sequoia Goes PopSugar">{{cite web|url=http://gigaom.com/2006/10/16/sequoia-goes-popsugar/|title=Sequoia Goes PopSugar|last=Malik|first=Om|date=October 16, 2006|website=gigaom.com|publisher=[[Gigaom]]}}</ref>  Brian became CEO and Lisa Editor-in-Chief, and they added venture capitalist [[Michael Moritz]] to the board.<ref name="Sequoia Invests in Blog Network Sugar Publishing">{{cite web|url=https://techcrunch.com/2006/10/16/sequoia-invests-in-blog-network-team-sugar/|title=Sequoia Invests in Blog Network Sugar Publishing|last=Arrington|first=Michael|date=October 16, 2006|website=[[TechCrunch]]}}</ref>
In 2007, the company acquired [[ShopStyle]], a fashion shopping [[Web search engine|search engine]],<ref name="Sugar Publishing Acquires Social Shopping Site ShopStyle">{{cite web|url=http://mashable.com/2007/09/25/sugar|title=Sugar Publishing Acquires Social Shopping Site ShopStyle|last=Ostrow|first=Adam|date=September 25, 2007|website=[[Mashable]]}}</ref> followed by acquisitions of Starbrand Media,<ref name="Sugar Publishing Acquires TV Shopper Starbrand Media">{{cite web|url=http://paidcontent.org/2008/05/21/419-sugar-publishing-acquires-tv-shopper-starbrand-media/|title=Sugar Publishing Acquires TV Shopper Starbrand Media|last=Weisenthal|first=Joseph|date=May 21, 2008|website=PaidContent.org|url-status=live|archive-url=https://web.archive.org/web/20130623133051/http://paidcontent.org/2008/05/21/419-sugar-publishing-acquires-tv-shopper-starbrand-media/|archive-date=June 23, 2013}}</ref> FreshGuide,<ref name="Sugar Publishing Acquires FreshGuide">{{cite web|url=http://www.xconomy.com/san-francisco/2010/06/08/sugar-publishing-acquires-freshguide-for-undisclosed-sum/|title=Sugar Publishing Acquires FreshGuide|date=June 8, 2010|website=xconomy.com}}</ref> and Circle of Moms in 2012.<ref name="Sugar Inc. Acquires Social Network And Community For Mothers Circle Of Moms">{{cite web|url=https://techcrunch.com/2012/02/21/sugar-acquires-social-network-and-community-for-mothers-circle-of-moms/|title=Sugar Inc. Acquires Social Network And Community For Mothers Circle Of Moms|last=Rao|first=Leena|date=February 21, 2012|website=[[TechCrunch]]}}</ref> In 2013, the company officially changed its name from Sugar Inc. to PopSugar, and announced that it was profitable and had grown to over 450 employees.<ref name="PopSugar, a Web Site for Women, Gets a Makeover">{{cite web|url=http://bits.blogs.nytimes.com/2013/02/20/popsugar-a-web-site-for-women-gets-a-makeover/|title=PopSugar, a Web Site for Women, Gets a Makeover|last=Claire Cain Miller|date=February 20, 2013|website=bits.blogs.nytimes.com}}</ref> In 2019, American digital holding company [[Group Nine Media]] acquired PopSugar in an all-stock transaction.<ref>{{Cite news|url=https://www.nytimes.com/2019/10/07/business/popsugar-group-nine-deal.html|title=PopSugar Acquired by Group Nine Media in Latest Digital Media Deal|last=Tracy|first=Marc|date=2019-10-07|work=[[The New York Times]]|access-date=2019-10-08|last2=Lee|first2=Edmund|language=en-US|issn=0362-4331}}</ref>
==Operations==
PopSugar Inc operates the brands PopSugar and PopSugar Must Have. PopSugar features lifestyle content targeted towards women 18–34, across topics such as beauty, entertainment, fashion, fitness, food, and parenting, on mobile, video, and [[social media]].
PopSugar Must Have was a subscription service that sends subscribers a monthly box of items curated by PopSugar editors.  It also offered special edition boxes with retailers such as [[Council of Fashion Designers of America|CFDA]], [[Neiman Marcus]], and [[Target Corporation|Target]]. Summer 2020 was the final PopSugar Must Have box.
Headquartered in [[San Francisco]], PopSugar is funded by [[Sequoia Capital]] and [[Institutional Venture Partners]].<ref name="Popsugar 2013">{{cite news | url=http://www.wwd.com/media-news/fashion-memopad/eileen-carty-promoted-at-popsugar-7073656?src=rss/recentstories/20130801 | title=Eileen Carty Promoted at PopSugar | work=WWD | date=1 August 2013 | author= Lockwood, Lisa | access-date=2 August 2013}}</ref> The company also has offices in Chicago, London,  Los Angeles, and New York.<ref>{{cite news|url=https://www.bloomberg.com/research/stocks/private/snapshot.asp?privcapId=29648360|title=PopSugar, Inc.: Private Company Information|work=[[Businessweek]]|access-date=27 October 2016|archive-url=https://web.archive.org/web/20160304224312/https://www.bloomberg.com/research/stocks/private/snapshot.asp?privcapId=29648360|archive-date=March 4, 2016}}</ref>
== References ==
{{Reflist|2}}
== External links ==
*{{Official website|http://corp.popsugar.com/}}
{{Vox Media}}
[[Category:Fashion websites]]
[[Category:Online retailers of the United States]]
[[Category:2019 mergers and acquisitions]]
[[Category:Internet properties established in 2006]]
[[Category:2006 establishments in California]]
[[Category:Companies based in San Francisco]]
[[Category:Vox Media]]