View source for Printers' Ink

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'''''Printers' Ink''''' was an American [[trade magazine]] launched in 1888 by [[George P. Rowell]].<ref name="Mierau">Mierau, Christina B. (2000). ''Accept No Substitutes!: The History of American Advertising''. Twenty-First Century Books, {{ISBN|9780822517429}}</ref> It was the first national trade magazine for [[advertising]].<ref name="Pendergrast">[[Mark Pendergrast|Pendergrast, Mark]] (2000). ''For God, Country, and Coca Cola: The Definitive History of the Great American Soft Drink and the Company That Makes It''. [[Basic Books]], {{ISBN|9780465054688}}</ref> It was renamed '''''Marketing/Communications''''' in 1967<ref name="sloane">Sloane, Leonard (July 11, 1967). [https://www.nytimes.com/1967/07/11/archives/advertising-changing-the-guard-at-curtis.html "Advertising: Changing the Guard at Curtis"]. ''[[New York Times]]''</ref> and ceased publication in 1972.<ref name="ceasenyt">Staff report (February 15, 1972). [https://www.nytimes.com/1972/02/15/archives/oldtimer-suspends-publication.html "Old-Timer Suspends Publication"]. ''[[New York Times]]''</ref> From 1919 to 1941, it had a larger-size sister publication called ''Printers' Ink Monthly'' in addition to the weekly version.<ref>{{Cite web |title=Printers' Ink archives |url=https://onlinebooks.library.upenn.edu/webbin/serial?id=printersink |access-date=2023-08-19 |website=onlinebooks.library.upenn.edu}}</ref><ref>{{Cite book |url=https://marketopedia.blog/2023/08/04/advertising-1941/ |title=1942 Collier's Year Book |publisher=[[Collier's]] |year=1942 |editor-last=Beardsley |editor-first=William W. |location=New York |language=en}}</ref>
==''Printers' Ink'' model statute==
[[File:Printers' Ink Model Statute Banning False Advertising.jpg|thumb|This is the text of the ''Printers' Ink'' model statute, a law proposed by advertisers in 1911 to address the problem of false advertising]]
''Printers' Ink'' was famous for proposing a [[Model act|model law]] that created criminal penalties for [[false advertising]] in 1911. It was widely adopted in states; however, few prosecutors brought cases under it, because of prosecutorial resource constraints, and because it imposed strict liability (that is, the state did not have to prove intent to deceive) on false advertisers.<ref>{{Cite book|title = Federal Trade Commission Privacy Law and Policy|last = Hoofnagle|first = Chris |author-link=Chris Hoofnagle |publisher = Cambridge University Press|year = 2016|isbn = 978-1107565630|pages = 122–123|url = https://hoofnagle.berkeley.edu/ftcprivacy/on-the-printers-ink-model-statute/|lccn = 2015048481}}</ref>
==References==
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==External links==
* [[HathiTrust]]. [https://catalog.hathitrust.org/Record/000531744 ''Printers' Ink''] digitized issues, various dates
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[[Category:Business magazines published in the United States]]
[[Category:Magazines established in 1888]]
[[Category:Magazines disestablished in 1972]]
[[Category:Defunct magazines published in the United States]]
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