View source for RC Cola

{{Short description|Cola-flavored soft drink}}
{{Distinguish|Crown Royal}}
{{pp-move-indef|small=yes}}
{{Use mdy dates|date=June 2021}}
{{Use American English|date=November 2021}}
{{Infobox drink
| name = Royal Crown Cola
| image =
| type = [[Cola]]
| manufacturer = [[Keurig Dr Pepper]]
| origin = [[Cusseta, Georgia]], U.S.
| introduced = {{start date and age|1905}}
| discontinued =
| color = [[caramel color|Caramel]]
| flavor = Cola, Cherry Cola, Orange, Lemon Lime
| variants = RC Cola<br />RC No Sugar<br />Royal Crown Cola<br />Mighty Rain<br />RC Q<br />RC Refresher<br />Double Caffeine<br />Rad Rain<br />RC Neo<br />RC Flavor Collection<br />RC Cherry Cola<br />RC Diet Cola
| website = {{URL|rccolainternational.com}}
| caption = Branding used in the United States since 2019
| logo = RC_Cola_logo.svg
| origin_label = Origin
}}
'''RC Cola''' (short for '''Royal Crown Cola'''<ref>{{cite web |title=Our Brands: RC Cola |url=https://www.drpeppersnapplegroup.com/brands/rc-cola |website=Keurig Dr Pepper |access-date=February 28, 2018 |archive-date=August 21, 2018 |archive-url=https://web.archive.org/web/20180821230553/https://www.drpeppersnapplegroup.com/brands/rc-cola |url-status=live }}</ref>) is a cola-flavored carbonated beverage owned in the United States by [[Keurig Dr Pepper]] and internationally by RC Global Beverages, Inc.
Royal Crown [[Ginger Ale]] was the first product of the RC line. RC Cola went through various name changes<ref>{{Cite web |title=About |url=https://www.rccolainternational.com/about/ |access-date=2023-04-05 |website=RC Cola International |language=en-US |archive-date=April 5, 2023 |archive-url=https://web.archive.org/web/20230405054503/https://www.rccolainternational.com/about/ |url-status=live }}</ref> including Chero-Cola and Nehi, Inc. before becoming Royal Crown after the death of [[Claud A. Hatcher]]. More flavors were introduced under the RC Cola name including lemon, strawberry, and [[cane sugar]]. In the 1950s, Royal Crown company was leading the beverage industry to sell the first [[Drink can|canned soft drinks]], followed by the first [[Decaffeination|caffeine-free]] cola.<ref name="georgiaencyclopedia" /> In 1958, RC Cola became available in 16 ounce bottles.<ref>{{Cite web |last=Team |first=RC Cola Int |title=Marking 115 Years of Innovation in the Bottling Industry with RC Cola |url=https://l.rccolainternational.com/blog/115-years-of-innovation-in-the-bottling-industry-with-rc-cola |access-date=2023-11-26 |website=l.rccolainternational.com |language=en}}</ref> Despite the company's innovation and mass advertising campaigns, total revenue was low due to a lack of initiative in distribution.
On January 17, 2023, [[Macay Holdings]] completed its acquisition of the international business by purchasing 100% of RC Global Beverages, Inc. for approximately $47 million, comprising a $21.4 million cash payment for equity and the assumption of approximately $26 million of obligations.{{cn|date=April 2024}}
==History==
In 1901, the Cole-Hampton-Hatcher Grocery Store was established in [[Cusseta, Georgia]]. In 1903, the Hatcher family took sole ownership and the name was changed to the Hatcher Grocery Store. The grocery store was located at what was 22 West 10th Street. Today's address (after house number changes) is 15 West 10th Street.<ref>{{Cite web |title=RC Cola - Soda Pop Bros Soda |url=https://www.sodapopbros.com/products/rc-cola-1 |access-date=2023-11-26 |website=Soda Pop Bros}}</ref> At the same time, the popularity of bottled soft drinks rose rapidly, and grocery store owners wished to maximize their profit.<ref>{{cite web |url=http://files.usgwarchives.net/ga/muscogee/photos/hatcher13430gph.txt |first=Bill |last=Winn |title=R.C. Cola Gets Start in Basement |work=Columbus Ledger-Enquirer |date=May 7, 1978 |access-date=February 28, 2018 |archive-date=November 9, 2016 |archive-url=https://web.archive.org/web/20161109221030/http://files.usgwarchives.net/ga/muscogee/photos/hatcher13430gph.txt |url-status=live }}</ref> As a grocery wholesaler, Claud A. Hatcher purchased a large volume of Coca-Cola syrup from the local company salesman, Columbus Roberts. Hatcher felt that the company deserved a special reduced price for the syrup since it purchased such large volumes. Roberts would not budge on the cost, and a bitter conflict between the two erupted. Hatcher told Roberts he would win the battle by never purchasing any more Coca-Cola, and was determined to develop his own soft drink formula. He started developing products in the basement of the store with a recipe for ginger ale.<ref>{{cite web|url= http://www.fundinguniverse.com/company-histories/royal-crown-company-inc-history/ |title=History of Royal Crown Company, Inc. |website=FundingUniverse.com |access-date=November 6, 2017 |archive-url= https://web.archive.org/web/20141113024355/http://www.fundinguniverse.com/company-histories/royal-crown-company-inc-history/ |archive-date=November 13, 2014}}</ref>
[[File:Claud A. Hatcher.jpg|thumb|upright| [[Claud A. Hatcher]], the inventor of Royal Crown Cola]]
[[File:A Greyhound Bus Station - DPLA - 7a252836d70e7ccf037e379f318ceb17 (cropped).jpg|left|thumb|RC Cola Advertisement, 1943]]
Hatcher launched the Union Bottling Works in his family's grocery store.<ref>{{cite book |last1=Allen |first1=Gary J. |last2=Albala |first2=Ken |title=The Business of Food: Encyclopedia of the Food and Drink Industries |year=2007 |publisher=ABC-CLIO |isbn=9780313337253 |page=432 |via=Google Books |url=https://books.google.com/books?id=gNzmOUyiFRAC&q=1905+Claud+A.+Hatcher,+a+pharmacist,+launched+the+Union+Bottling+Works+in+the+basement+of+his+family%27s+grocery+store&pg=PA342 |access-date=February 28, 2018 |archive-date=April 23, 2023 |archive-url=https://web.archive.org/web/20230423111519/https://books.google.com/books?id=gNzmOUyiFRAC&q=1905+Claud+A.+Hatcher,+a+pharmacist,+launched+the+Union+Bottling+Works+in+the+basement+of+his+family%27s+grocery+store&pg=PA342 |url-status=live }}</ref> The first product in the Royal Crown line was Royal Crown Ginger Ale in 1905,<ref>{{cite web |url= http://www.rccolainternational.com/about_royal_crown_history.aspx |website= rccolainternational.com |title= Royal Crown Company History |publisher= Royal Crown Cola International |access-date= November 6, 2017 |url-status= dead |archive-url= https://web.archive.org/web/20130624130905/http://www.rccolainternational.com/about_royal_crown_history.aspx |archive-date=June 24, 2013}}</ref> followed by Royal Crown Strawberry, and Royal Crown Root Beer. In 1907, cherry-flavored Chero-Cola<ref>{{Cite web |title=About |url=https://www.rccolainternational.com/about/ |access-date=2023-04-05 |website=RC Cola International |language=en-US |archive-date=April 5, 2023 |archive-url=https://web.archive.org/web/20230405054503/https://www.rccolainternational.com/about/ |url-status=live }}</ref> was introduced. The company was later renamed Chero-Cola in 1910. In 1924, its new fruit-flavored beverage, Nehi was introduced. This led to the company’s renaming in 1925 to Nehi, Inc. Following its founder, Claud A. Hatcher’s death in 1933, and Chero-Cola being reformulated in 1934 by chemist Rufus Kamm, the company reintroduced the “Royal Crown” to launch Royal Crown Cola. The company itself went on to change its name from Nehi, Inc. to Royal Crown Cola Company in 1951.
In the 1950s, Royal Crown Cola and [[Moon Pie]]s were a popular "working man's lunch" in the American South.<ref>{{cite web |url=http://nashville.about.com/cs/historynsites/a/rcnmoonpie.htm |title=The Souths Fascination with RC Colas and Moonpies |first=Jan |last=Duke |website=About.com |access-date=January 12, 2008 |archive-date=December 16, 2007 |archive-url=https://web.archive.org/web/20071216222638/http://nashville.about.com/cs/historynsites/a/rcnmoonpie.htm |url-status=dead }}</ref> In 1954, Royal Crown was the first company to sell soft drinks in a can, and later the first company to sell soft drinks in an aluminum can.<ref name="georgiaencyclopedia">{{cite encyclopedia |title=Royal Crown Cola Company |encyclopedia=New Georgia Encyclopedia |url=http://www.georgiaencyclopedia.org/nge/Article.jsp?id=h-3535 |access-date=October 21, 2012 |date=September 15, 2006 |archive-url=https://web.archive.org/web/20121012073022/http://www.georgiaencyclopedia.org/nge/Article.jsp?id=h-3535 |archive-date=October 12, 2012 |url-status=dead}} It is now Filipino after being sold in 2022</ref> In 1962, the company introduced the first diet cola, [[Diet Rite]].
During the 1970s, Royal Crown Cola Company developed their international presence, including countries in Asia and Europe.
In 1976, the Raffel family sold [[Arby's]] to the Royal Crown Cola Company for $18&nbsp;million.<ref name="ppg-1976jul27">{{cite news |date=July 27, 1976 |title=Royal Crown To Buy Arby's |page=23 |newspaper=Pittsburgh Post-Gazette |url=https://news.google.com/newspapers?nid=1129&dat=19760727&id=jQMOAAAAIBAJ&pg=3282,2676869&hl=en |via=Google News |access-date=June 25, 2022 |archive-date=November 13, 2020 |archive-url=https://web.archive.org/web/20201113200633/https://news.google.com/newspapers?nid=1129&dat=19760727&id=jQMOAAAAIBAJ&pg=3282,2676869&hl=en |url-status=live }}</ref>
[[Caffeine]]- and sugar-free cola RC 100 was launched in 1980.
In 1984, Cherry RC, Diet RC and Diet Rite flavors were introduced. That year, RC Cola accounted for approximately 4–5% of soft drink sales in the United States, behind Coke, Pepsi, [[Dr. Pepper]], and [[7 Up]].<ref>{{cite news |title=The Innovative Royal Crown |url=https://www.nytimes.com/1984/01/14/business/the-innovative-royal-crown.html |newspaper=The New York Times |date=January 14, 1984 |access-date=December 18, 2018 |archive-date=December 19, 2018 |archive-url=https://web.archive.org/web/20181219001138/https://www.nytimes.com/1984/01/14/business/the-innovative-royal-crown.html |url-status=live }}</ref>
In 1993, Royal Crown Cola Company was purchased by Triarc Companies, Inc,<ref>{{cite web |title=Inc. Triarc Companies |url=https://www.encyclopedia.com/social-sciences-and-law/economics-business-and-labor/businesses-and-occupations/inc-triarc-companies |access-date=2022-06-25 |publisher=Encyclopedia.com |archive-date=June 25, 2022 |archive-url=https://web.archive.org/web/20220625020334/https://www.encyclopedia.com/social-sciences-and-law/economics-business-and-labor/businesses-and-occupations/inc-triarc-companies |url-status=live }}</ref> adding approximately $25 million a year to the marketing budget.<ref>{{Cite web |title=About |url=https://www.rccolainternational.com/about/ |access-date=2023-04-05 |website=RC Cola International |language=en-US |archive-date=April 5, 2023 |archive-url=https://web.archive.org/web/20230405054503/https://www.rccolainternational.com/about/ |url-status=live }}</ref>
In 1995, Royal Crown Draft Cola was released as the first premium draft cola. It was made with pure [[cane sugar]] as a sweetener (instead of [[high fructose corn syrup]]), the finest Kola nuts, all-natural flavors and pure filtered water. Offered only in 12-ounce bottles, it was discontinued, due largely to the inability of the RC bottling network to get distribution for the product in single-drink channels, and it was discontinued with the exceptions of Australia, New Zealand, and France. It was later available only in New Zealand, parts of Australia, Thailand, and Tajikistan.<ref>{{cite web |title=RC Cola Thailand |url=http://www.rccolathailand.com/?page_id=673&lang=en |access-date=February 28, 2018 |archive-date=January 31, 2019 |archive-url=https://web.archive.org/web/20190131102733/http://www.rccolathailand.com/?page_id=673&lang=en |url-status=dead }}</ref> The company also released Cherry RC, a cherry-flavored version of the RC soft drink to compete with [[Cherry Coke]] and [[Wild Cherry Pepsi]].
In September 2000, Royal Crown was acquired by [[Schweppes|Cadbury Schweppes]] (which owned Dr Pepper) through its acquisition of Triarc's beverages business (which also included [[Snapple]]).<ref>{{cite news |date=June 13, 2001 |title=Cadbury sells Royal Crown Cola |url=https://www.irishtimes.com/news/cadbury-sells-royal-crown-cola-1.386937 |url-status=live |access-date=January 20, 2022 |newspaper=The Irish Times |archive-date=March 14, 2023 |archive-url=https://web.archive.org/web/20230314232909/https://www.irishtimes.com/news/cadbury-sells-royal-crown-cola-1.386937 }}</ref><ref>{{cite news |agency=Associated Press |date=2001-06-14 |title=Company News; Cadbury Sells Part of RC Cola to Canadian Company |newspaper=The New York Times |url=https://www.nytimes.com/2001/06/14/business/company-news-cadbury-sells-part-of-rc-cola-to-canadian-company.html |access-date=January 20, 2022 |archive-date=January 20, 2022 |archive-url=https://web.archive.org/web/20220120185847/https://www.nytimes.com/2001/06/14/business/company-news-cadbury-sells-part-of-rc-cola-to-canadian-company.html |url-status=live }}</ref> Cadbury Schweppes' US-based beverage business (including RC) was spun off as "Dr Pepper Snapple Group (DPSG)" in 2008. DPSG merged with Keurig Green Mountain in 2018 as [[Keurig Dr Pepper]], the current owners of the RC Cola brand.
In 2001, all non-US RC-branded businesses were sold to [[Cott|Cott Beverages]] of [[Canada]], it started operating as Royal Crown Cola International. In 2021, Cott sold Royal Crown Cola International to Refresco for US$50 million. Simultaneously, Refresco sold to Royal Crown Cola International RC Global Beverages Inc.<ref>{{cite press release |last=Cott Corporation |title=Cott Announces the Sale of its Soft Drink Concentrate Production Business and RCI International Division to Refresco in an All-Cash Transaction |url=https://www.prnewswire.com/news-releases/cott-announces-the-sale-of-its-soft-drink-concentrate-production-business-and-rci-international-division-to-refresco-in-an-all-cash-transaction-300791741.html |access-date=January 14, 2021 |publisher=PR Newswire |archive-date=January 4, 2022 |archive-url=https://web.archive.org/web/20220104033218/https://www.prnewswire.com/news-releases/cott-announces-the-sale-of-its-soft-drink-concentrate-production-business-and-rci-international-division-to-refresco-in-an-all-cash-transaction-300791741.html |url-status=live }}</ref>
In September 2022, Philippine-based [[Macay Holdings]] announced it will acquire 100% of RC Global Beverages Inc. The transaction is subject to the finalization of a share purchase agreement and other closing conditions.<ref>{{cite web |url=https://mb.com.ph/2022/09/07/alfredo-yaos-macay-to-buy-rc-cola-global-rights-for-46-m/ |title=Alfredo Yao's Macay to buy RC Cola global rights for $46 M |first=James |last=Loyola |work=Manila Bulletin |date=September 7, 2022 |access-date=September 7, 2022 |archive-date=September 7, 2022 |archive-url=https://web.archive.org/web/20220907075437/https://mb.com.ph/2022/09/07/alfredo-yaos-macay-to-buy-rc-cola-global-rights-for-46-m/ |url-status=live }}</ref>
==Brand portfolio==
{{more citations needed section|date=February 2020}}
{| class="wikitable"
! Name !! Year !! Notes
|-
| RC Ginger Ale
|1905
|A ginger ale
|-
|RC Strawberry
|1907
|A strawberry-flavored drink
|-
|RC Root Beer
|1907
|A root beer
|-
|Chero-Cola
|1910
|A cherry-flavored cola
|-
|[[Nehi]]
|1924
|A range of drinks ultimately including Nehi Orange, Nehi Grape, Nehi Peach, Dr. Nehi, Nehi Chocolate, Nehi Root Beer, Nehi Lemonade, Nehi Wild Red, Nehi Blue Cream, Nehi Berks County Root Beer, Nehi Strawberry, Nehi Ginger Ale, Nehi Fruit Punch, Nehi Pink Lemonade and Nehi Blueberry
|-
|RC Cola
|1934
|The original RC Cola
|-
| [[Diet Rite]]
| 1958
|The first diet cola ever (initially released as a [[dietetic]] product); marketed to the general public in 1962<ref>{{cite web |url= https://www.chicagotribune.com/1985/12/18/yet-another-new-cola-from-innovative-rc/ |title= Yet Another New Cola From Innovative RC |date= December 18, 1985 |access-date= November 6, 2017 |archive-date= March 4, 2016 |archive-url= https://web.archive.org/web/20160304205910/http://articles.chicagotribune.com/1985-12-18/business/8503270802_1_diet-drinks-soft-drinks-cola-wars |url-status= live }}</ref>
|-
|Diet Rite
|1962
|Sodium-free diet RC Cola
|-
| [[Kick (soft drink)|Kick]]
| 1965
| A citrus soft drink
|-
| RC Cola Lemon
| 1974
|The lemon RC Cola
|-
| RC 100
| 1980
| The first caffeine-free RC Cola
|-
| RC 100 Sugar-Free
| 1980
| Also caffeine-free
|-
| Decaffeinated RC Cola
| 1981<ref>{{citation |title=Diet RC Cola 1981 |url=https://www.youtube.com/watch?v=OxIpLbnyXW8 |via=youtube |access-date=June 25, 2022 |archive-date=June 25, 2022 |archive-url=https://web.archive.org/web/20220625020334/https://www.youtube.com/watch?v=OxIpLbnyXW8 |url-status=live }}</ref>
| Also caffeine-free
|-
| Diet Rite Flavors
| 1984
| Diet Rite with different flavors
|-
| Cherry RC
| 1984<ref>{{cite magazine|title=Coke, Dr Pepper Enter the Pit as Cherry Coke Rolls Out |magazine=Adweek |date=August 5, 1985 |quote=Royal Crown Cola recently entered the fray, introducing Cherry RC in the Southwest with plans to roll it out nationally, backed with co-op advertising dollars}}</ref>
|The cherry RC Cola
|-
| RC Draft Cola
| 1995
|A "premium" cola made with cane sugar
|-
| RC Edge
| 1999
|A cola with extra caffeine
|-
| RC Cola Zero/RC Cola Free
| 2009
|A no-calorie, no-sugar RC Cola. In other countries, it is also known as RC Cola Free. In some countries, it is sweetened with [[Splenda]].
|-
| RC Kick
| 2010
|RC Cola with [[guarana]]
|-
|Jeera
|2012
|A soda with a taste of cumin, crafted especially for south-central Asian markets.
|-
|RC Dra-Cola<ref>{{cite web |url= http://www.rccola.co.uk/news/?p=320 |title=RC Cola UK |website=Rccola.co.uk |date=September 7, 2012 |access-date=October 21, 2012 |url-status=dead |archive-url= https://archive.today/20130421031233/http://www.rccola.co.uk/news/?p=320 |archive-date=April 21, 2013}}</ref>
| 2012
|A sugar-free, red-colored cola introduced to the British market as a special edition for [[Halloween]] 2012; it featured a glow-in-the-dark label.
|-
|RC Ten<ref>{{cite web |url=http://www.dpsgproductfacts.com/product/RC_COLA_TEN_20 |title=Dr. Pepper Snapple Group Product Facts |website=dpsgproductfacts.com |year=2013 |access-date=May 29, 2013 |archive-date=October 18, 2013 |archive-url=https://web.archive.org/web/20131018192534/http://www.dpsgproductfacts.com/product/RC_COLA_TEN_20 |url-status=live }}</ref>
| 2012
|A low-calorie version of the cola made as part of Dr Pepper/7Up "Ten" line
|-
|Diet RC Cola Lemon
| 2016
|A diet cola with lemon flavor
|-
|Diet Cherry RC
| 2016
|A diet cola with cherry flavor
|-
|Royal Crown Cola Classic/Slim
| 2018
|Rebranded
|-
|RC Cola Double Caffeine
|2022
|The same great RC Cola flavor infused with double the amount of caffeine for maximum energy.
|-
|RC Flavor Collection
|2023
|New flavor collection including vanilla, lime, apple, coffee, marshmallow and winter spice.
|-
|RC Cola Berries and Cream
|2023
|A limited time flavor that mixes cola with berries and cream
|}
==Advertising campaigns==
{{More citations needed|section|date=April 2008}}
[[File:Jersey Shore, PA (3873481401).jpg|thumb|right|A sign in [[Jersey Shore, Pennsylvania]]]]
[[File:Louisville, Georgia Commercial Historic District (35).jpg|right|thumb|Chero-Cola advertisement]]
The RC Cola brand has been marketed through many campaigns. In the 1930s, Alex Osborn, with [[BBDO]], made an ad campaign, including the slogan "The season's best."
In 1940, a publicity campaign was run, which saw Hollywood celebrities, next to the slogan “Best By Taste Test”. Actress [[Lizabeth Scott]] as the face, next to the slogan "RC tastes best, says Lizabeth Scott".
In 1966, Royal Crown Cola collaborated with Jim Henson on an ad campaign for Royal Crown Cola which featured two birds called Sour Bird (performed by [[Jim Henson]]) and Nutty Bird (performed by Henson and assisted by [[Frank Oz]]) to promote the drinks. Nutty Bird would promote Royal Crown Cola by touting its benefits.<ref>{{cite web| url= https://www.youtube.com/watch?v=jtId1k-sYfo |archive-url= https://ghostarchive.org/varchive/youtube/20211211/jtId1k-sYfo |archive-date=2021-12-11 |url-status=live |title=Jim Henson RC Commercial |via=YouTube |access-date= September 15, 2012}}{{cbignore}}</ref> The puppet for Nutty Bird was designed by Jim Henson and built by [[Don Sahlin]]. Sour Bird appeared on ''[[The Ed Sullivan Show]]'' with the Rock and Roll Monster.
[[Nancy Sinatra]] was featured in two Royal Crown Cola commercials in her one-hour TV special, ''[[Movin' With Nancy]]'', which featured various singers and [[David Winters (choreographer)|David Winters]] choreography<ref>{{cite web |url= https://www.imdb.com/name/nm0935916/awards |title= David Winters |website= IMDb.com |access-date= November 6, 2017 |archive-date= April 23, 2023 |archive-url= https://web.archive.org/web/20230423111523/https://www.imdb.com/name/nm0200597/awards |url-status= live }}</ref> in December 1967. She sang, "It's a mad, mad, mad Cola...RC the one with the mad, mad taste!...RC!"<ref>{{cite web| url= https://www.youtube.com/watch?v=gbkoeJ7BVsI | archive-url= https://ghostarchive.org/varchive/youtube/20211211/gbkoeJ7BVsI| archive-date=2021-12-11 |url-status=live |title=Nancy Sinatra RC Cola Ad |via= YouTube |access-date= September 15, 2012}}{{cbignore}}</ref> The company was the official sponsor of [[New York Mets]] on and off at times from the team's inception in 1962 until the early 1990s. A television commercial in the New York area featured [[Tom Seaver]], New York Mets pitcher, and his wife, Nancy, dancing on top of a dugout at [[Shea Stadium]] and singing the tune from the Sinatra campaign.
RC sponsored two Porsche 917/10 Can-Am race cars during the 1972-73 season. In the mid-1970s, Royal Crown ran the "Me & My RC" advertisements.<ref>{{cite web| url= https://www.youtube.com/watch?v=Wm_LmlFeNnM | archive-url= https://ghostarchive.org/varchive/youtube/20211211/Wm_LmlFeNnM | archive-date=2021-12-11 | url-status=live|title= Me and My RC Commercial |via=YouTube| access-date= September 15, 2012}}{{cbignore}}</ref> Others featured people in scenic outdoor locations. [[Louise Mandrell]] sang the [[jingle]] "Me and my RC / Me and my RC /'Cause what's good enough / For other folks / Ain't good enough for Me and My RC..."
[[File:RC Cola ad in Margilan, Uzbekistan.png|thumb|An ad for RC Cola in Margilan, Uzbekistan]]
RC was introduced to Israel in 1995 with the slogan "RC: Just like in America!" During the [[Cola Wars]] of the 1980s, RC used the 'Decide for yourself' campaign and would remind people 'There's more to your life than Coke and Pepsi."
In the Philippines, RC Cola released advertisements with artists popular in the country. In 2009, these had [[Maja Salvador]] and [[Kim Bum]] as celebrity endorsers.<ref>{{cite web |url=https://www.allkpop.com/article/2009/09/kim-bum-arrives-in-philippines-for-cf-filming |title=Kim Bum And Maja Salvador For RC Cola CF |work=allkpop |access-date=December 9, 2019 |archive-date=December 9, 2019 |archive-url=https://web.archive.org/web/20191209080146/https://www.allkpop.com/article/2009/09/kim-bum-arrives-in-philippines-for-cf-filming |url-status=live }}</ref> The Philippine marketing of the brand also painted the front of [[sari-sari store]]s with slogans like "RC ng (insert municipality/city)" (RC of my [town/city]). In 2019, the advertisements tapped [[Joshua Garcia]] to be the year's celebrity endorser and launched the [https://www.youtube.com/watch?v=vCxQL5ju8_0 "RC ng Bayan"] campaign. In 2020, RC Cola had a campaign ''[[Basta (RC Cola advertisement)|Basta]]'', which featured a boy confronting his mother if he is adopted due to glasses embedded on his back. This campaign led to numerous awards such as a bronze award for Film at the [[Cannes Lions International Festival of Creativity|Cannes Lion]] 2021, a bronze award at the 2021 Asia Pacific Effie Awards for the Youth Marketing category, a silver award at the 2022 Asia Pacific Effie Awards for the Beverages, Non-Alcohol category and the Short Video Marketing category, and a bronze award for Film at the 2022 [[Clio Awards]].<ref>{{cite web |url=https://www.adobomagazine.com/awards/awards-gigils-rc-cola-family-wins-a-bronze-film-lions-at-cannes/ |title=Awards: GIGIL's RC Cola 'Family' wins a Bronze Film Lions at Cannes |website=adobomagazine.com |date=June 29, 2021 |access-date=January 9, 2023 |archive-date=January 8, 2023 |archive-url=https://web.archive.org/web/20230108161658/https://www.adobomagazine.com/awards/awards-gigils-rc-cola-family-wins-a-bronze-film-lions-at-cannes/ |url-status=live }}</ref><ref>{{cite web |url=https://www.wheninmanila.com/local-ad-agency-gigil-wins-3rd-year-in-a-row-at-asia-pacific-awards-for-marketing/ |title=Local Ad Agency Gigil Wins 3rd Year in a Row at Asia Pacific Awards for Marketing |website=wheninmanila.com |date=October 25, 2022 |access-date=January 9, 2023 |archive-date=January 8, 2023 |archive-url=https://web.archive.org/web/20230108165322/https://www.wheninmanila.com/local-ad-agency-gigil-wins-3rd-year-in-a-row-at-asia-pacific-awards-for-marketing/ |url-status=live }}</ref><ref>{{cite web |url=https://mb.com.ph/2022/04/23/gigil-agency-wins-a-bronze-in-2022-clio-awards/ |title=GIGIL Agency wins a bronze in 2022 Clio Awards |website=mb.com.ph |date=April 23, 2022 |access-date=January 9, 2023 |archive-date=January 8, 2023 |archive-url=https://web.archive.org/web/20230108171710/https://mb.com.ph/2022/04/23/gigil-agency-wins-a-bronze-in-2022-clio-awards/ |url-status=live }}</ref>
[[Andretti Autosport]] driver [[Marco Andretti]] had RC Cola as his primary sponsor during the 2012 and 2013 [[IndyCar Series]].
In 2022, RC Cola launched its WHY NOT? campaign, featuring three adults who upon taking a sip of RC Cola, would be transported to a world filled with endless imagination.
==References==
{{Reflist}}
==External links==
{{Commons category|RC Cola}}
* [http://www.rccolainternational.com Official RC Cola International site]
* [https://www.keurigdrpepper.com/ Keurig Dr. Pepper website]
{{Dr Pepper Snapple brands}}
{{colas}}
{{DEFAULTSORT:Rc Cola}}
[[Category:1905 establishments in Georgia (U.S. state)]]
[[Category:American cola brands]]
[[Category:Caffeinated soft drinks]]
[[Category:Keurig Dr Pepper brands]]
[[Category:Products introduced in 1905]]
[[Category:Soft drinks]]