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{{short description|Chinese smartphone brand, made by Xiaomi Corporation}}
{{Not to be confused with|Realme}}{{more citations needed|date=May 2019}}
{{Infobox company
| logo = Xiaomi Redmi Logo.svg
| caption = The latest version of the "REDMI" logo. Brand logos use all capital letters. This logo was introduced in November 2024 at the launch of Redmi K80 in China.
| native_name = 红米
| type = [[Subsidiary]]
| key_people = Thomas Wang ([[President (corporate title)|President]])
| products = [[Smartphone]]s<br>[[Battery charger#Power bank|Power banks]]<br>[[Laptop]]s<br>[[Smart TV]]s<br>[[Earphone|Wireless Earbuds]]
| parent = [[Xiaomi]]
| foundation = {{start date and age|2013|07|df=y}}<br>(as Xiaomi Redmi series)<br>{{start date and age|2019|01|10|df=y}}<br>(subsidiary of Xiaomi)
| website = {{URL|mi.com}}
}}
[[File:Redmi Logo.svg|thumb|170x170px|Redmi logo used until November 2024]]
[[File:Redmi katrina.jpg|thumb|170x170px|Manu Kumar Jain, [[Vice president|VP]] and [[Director (business)|MD]] of [[Xiaomi]] India (left), [[Katrina Kaif]] (middle) at [[Redmi Note 5A|Redmi Y1]] promotional event.]]
'''Redmi''' (stylized as '''REDMI''') is a subsidiary brand owned by the Chinese electronics company [[Xiaomi]]. It was first launched in July 2013 as a budget [[smartphone]] line,<ref>{{Cite news|url=https://itstechy.in/xiaomi-redmi-note-12r-pro/|title=Xiaomi Redmi Note 12R Pro Launch Date in India Tipped Ahead|last=Anonyomous|first=AK|date=2013-07-31|work=It's Techy|access-date=2017-06-17|language=en-US|archive-date=2023-05-03|archive-url=https://web.archive.org/web/20230503174904/https://itstechy.in/xiaomi-redmi-note-12r-pro/|url-status=bot: unknown}}</ref> and became a separate sub-brand of Xiaomi in 2019, to takeover entry-level and mid-range devices originally produced by Xiaomi brand, while Xiaomi itself produces upper-range and flagship Xiaomi (formerly Mi) phones.
Redmi phones use Xiaomi's [[MIUI]] or [[HyperOS]] user interface on top of [[Android (operating system)|Android]]. Models are divided into the entry-level '''Redmi''', the mid-range '''Redmi Note''', and the high-end '''Redmi K'''. In 2022, a lower-priced entry-level lineup, '''Redmi A''' was introduced, featuring [[Android Go]] and lacking MIUI user interface.
The most significant difference from other Xiaomi smartphones is that Redmi uses less expensive components, allowing lower prices while retaining more advanced specifications. In August 2014, ''[[The Wall Street Journal]]'' reported that in the second quarter of the 2014 fiscal year, Xiaomi had a smartphone market share of 14% in China;<ref name="Dou">[https://blogs.wsj.com/digits/2014/08/04/xiaomi-overtakes-samsung-in-china-smartphone-market/ Xiaomi Overtakes Samsung in China Smartphone Market - Digits<!-- Bot generated title -->] {{Webarchive|url=https://web.archive.org/web/20190403133400/https://blogs.wsj.com/digits/2014/08/04/xiaomi-overtakes-samsung-in-china-smartphone-market/|date=2019-04-03}}. 4 August 2014. ''[[The Wall Street Journal]]''.</ref> Redmi sales were attributed as a contributing factor toward this ranking.<ref name="Dou" />
Some phones with identical specification are released in some markets as [[Poco (smartphone)|Poco]], in others as Redmi; for example the Poco X6 and Redmi Note 13 Pro 5G.
== History ==
=== 2013 ===
The first Redmi phone [[Redmi (phone)|Redmi]] (''Red Rice'' in Mandarin), released in China in 2013, was first launched on Xiaomi's website, with consumer sales beginning on 12 July 2013. The phone was internationally released under the Redmi brand in early 2014.<ref>{{Cite web|date=2014-02-12|title=Xiaomi kicks off global expansion with new Redmi brand|url=https://www.androidauthority.com/xiaomi-redmi-344990/|access-date=2022-04-25|website=Android Authority|language=en|archive-date=2022-04-25|archive-url=https://web.archive.org/web/20220425045516/https://www.androidauthority.com/xiaomi-redmi-344990/|url-status=dead }}</ref><ref>{{Cite web|last=Low|first=Aloysius|title=Xiaomi Redmi review: Ultra-budget Android Redmi shines for Asia|url=https://www.cnet.com/reviews/xiaomi-redmi-review/|access-date=2022-04-25|website=CNET|language=en}}</ref>
=== 2014 ===
On 13 March 2014, Redmi announced that their phones had been sold out in Singapore alone, eight minutes<ref>{{Cite news|url=http://www.hardwarezone.com.sg/tech-news-xiaomi-singapore-sold-5000-redmi-phones-8-minutes-and-4-seconds|title=Xiaomi Singapore Sold 5,000 Redmi Phones in 8 Minutes and 4 Seconds|access-date=2017-06-17|language=en|archive-date=2019-04-08|archive-url=https://web.archive.org/web/20190408085329/https://www.hardwarezone.com.sg/tech-news-xiaomi-singapore-sold-5000-redmi-phones-8-minutes-and-4-seconds|url-status=live}}</ref> after being made available to buy on Xiaomi's website. Criticism regarding the release of Redmi phones included the notion that the firm may be exaggerating its sales by releasing them in small batches, causing them to quickly sell out.<ref name="Asia One">{{cite news|url=http://news.asiaone.com/news/digital1/5000-redmi-sold-out-8-minutes|title=5,000 Redmi sold out in 8 minutes|date=14 March 2014|work=The Straits Times|access-date=12 August 2014|archive-date=12 August 2014|archive-url=https://web.archive.org/web/20140812014020/http://news.asiaone.com/news/digital1/5000-redmi-sold-out-8-minutes|url-status=live}}</ref>
On 4 August, ''The Wall Street Journal'' reported that in China's smartphone market, Xiaomi overtook Samsung in the second quarter of the 2014 fiscal year with a 14% market share in smartphone shipment rankings, while Samsung had a 12% market share during this time.<ref>[https://blogs.wsj.com/digits/2014/08/04/xiaomi-overtakes-samsung-in-china-smartphone-market/ Xiaomi Overtakes Samsung in China Smartphone Market] {{Webarchive|url=https://web.archive.org/web/20190403133400/https://blogs.wsj.com/digits/2014/08/04/xiaomi-overtakes-samsung-in-china-smartphone-market/|date=2019-04-03}}. August 4, 2014. ''[[The Wall Street Journal]]''.</ref> Yulong and Lenovo both had a 12% market share during this time.<ref name="Dou"/> Redmi sales were attributed as contributing to Xiaomi's increased shipment rankings in the smartphone market.<ref name="Dou"/> Conversely, in the first quarter of 2014, Xiaomi held a 10.7% market share.<ref name="Dou"/>
=== 2015 ===
The [[Redmi Note 3]] launched on 24 November 2015; unlike its predecessor, it does not have a user-changeable battery or [[SD card|microSD]] slot. It uses the MediaTek Helio X10 Octa-core 2.0 GHz Cortex-A53 SOC with the PowerVR G6200 GPU. The Snapdragon variant of the phone, released later the same year, is based on the Snapdragon 650 and has microSD support.
=== 2016 ===
In July 2016, the actors [[Liu Shishi]], [[Wu Xiubo]] and [[Liu Haoran]] became the first ambassadors of the Redmi series in China.<ref>{{cite web|url= http://gsminsider.com/2016/07/xiaomi-unveils-three-ambassadors-of-redmi-series-in-china/|title= Xiaomi unveils three ambassadors of Redmi series in China|publisher= GSM INSIDER|access-date= 2016-07-12|archive-date= 2016-07-24|archive-url= https://web.archive.org/web/20160724055442/http://gsminsider.com/2016/07/xiaomi-unveils-three-ambassadors-of-redmi-series-in-china/|url-status= dead }}</ref> Redmi Pro has appeared as Pro lineup in Redmi series.
On 25 August, Xiaomi unveiled the Redmi Note 4, powered by MediaTek's Helio X20 deca-core processor clocked at 2.1 GHz. The device has 2 GB RAM and 16 GB of internal storage. It has a 5.5-inch Full-HD display and a 13 MP rear camera and 5 MP front camera. It runs on Android 5.1 Lollipop and is powered by a 4,100 mAh battery.
In November, Xiaomi released its new budget phone, Redmi 4. It has a polycarbonate body, dual-SIM support and runs on MIUI 8 based on Android 6.0.1 Marshmallow. The Redmi 4 has a 5-inch 720x1280 pixels display, is powered by a 1.4 GHz octa-core processor, and has 2&nbsp;GB of RAM.
=== 2017 ===
In January 2017, the Xiaomi Redmi Note 4x based on Qualcomm Snapdragon 625 Chipset became the company's first major launch of 2017.<ref>{{Cite news|url=https://www.xda-developers.com/xiaomi-launches-the-redmi-note-4-snapdragon-625-variant-in-india/|title=Xiaomi Launches the Redmi Note 4 Snapdragon 625 Variant in India|date=2017-01-19|work=xda-developers|access-date=2017-06-17|language=en-US|archive-date=2019-03-30|archive-url=https://web.archive.org/web/20190330205726/https://www.xda-developers.com/xiaomi-launches-the-redmi-note-4-snapdragon-625-variant-in-india/|url-status=live}}</ref> It is an upgraded version of the previously released Redmi Note 4 based on the MediaTek Helio X20 chipset. The device is known as Redmi Note 4 in regions where the original Redmi Note 4 was not released.
In December, Xiaomi unveiled the [[Redmi 5]] and 5 Plus. They are the first phones in the Redmi series with an 18:9 screen aspect ratio. The [[European Union|EU]] release was set to January 2018 and prices were set to [[Euro|€]]170 for the Redmi 5 and €215 for the Redmi 5 Plus.
=== 2018 ===
In February 2018, Xiaomi unveiled the [[Redmi Note 5]] and Note 5 Pro. They are the first phones from Xiaomi to feature facial recognition.
In May, Xiaomi unveiled the Redmi S2, also known as Redmi Y2 for Indian markets.
In June, Xiaomi unveiled the Redmi 6, 6A and 6 Pro. The [[Xiaomi Mi A2 Lite|Redmi 6 Pro]] is the first phone in the Redmi series with a notch similar to the [[iPhone X]] and a 19:9 screen aspect ratio.
In September, Xiaomi unveiled the [[Redmi Note 6 Pro]]. It is the first phone in the Redmi series with four cameras (two cameras on the front and two cameras on the back) and constructed using 6000 series aluminium.
=== 2019 ===
In January 2019, Xiaomi officially announced Redmi to be a separate sub-brand, distinct from Xiaomi.
On 10 January 2019, Redmi unveiled the [[Redmi Note 7|Redmi Note 7 and Note 7 Pro]], the first phones in the Redmi series with a 48-megapixel rear camera. The Note 7 has a Samsung GM1 [[image sensor]], and the Note 7 Pro has a Sony IMX586 48&nbsp;MP image sensor. The Note 7 is powered by the Qualcomm Snapdragon 660 Octa-Core Processor clocked at 2.2 GHz, and the Note 7 Pro has an 11 nm Qualcomm Snapdragon 675 Octa-Core Processor clocked at 2.0 GHz. The Note 7 is available with 3&nbsp;GB RAM with 32&nbsp;GB storage, 4&nbsp;GB RAM with 64&nbsp;GB storage and 6&nbsp;GB RAM with 64&nbsp;GB storage. It has a 4,000&nbsp;mAh battery with Quick Charge 4.0.<ref>{{Cite web|url=https://www.yugatech.com/mobile/xiaomi-redmi-note-7-to-launch-in-the-philippines-on-march-20/#sthash.g1W3TxWG.dpbs#OLYQCcqQK0vpCHkL.97|title=Xiaomi Redmi Note 7 launched in the Philippines|work=Yugatech|date=12 March 2019|access-date=2019-05-21|archive-date=2020-07-29|archive-url=https://web.archive.org/web/20200729020632/https://www.yugatech.com/mobile/xiaomi-redmi-note-7-to-launch-in-the-philippines-on-march-20/#sthash.g1W3TxWG.dpbs|url-status=live}}</ref> The Redmi Note 7 series of smartphones is one of the best-selling Redmi phones; over 20 million devices were sold in the 7 months from their introduction.
The [[Redmi K20]] and [[Redmi K20|K20 Pro]] (also marketed as the ''Mi 9T'') are Redmi's first foray into the flagship market. The phone was launched along with the [[Redmi 7A]] in China on 28 May. The K20 Pro is powered by the flagship [[Qualcomm Snapdragon|Snapdragon 855]] processor while the K20 is powered by the newly released [[Qualcomm Snapdragon|Snapdragon 730]] and Redmi 7A is a less expensive phone with [[List of Qualcomm Snapdragon systems on chips|Snapdragon 439]]. [[Redmi Note 8]] and [[Redmi Note 8|Note 8 Pro]] were launched on 29 August, and [[Redmi 8]] and 8A were announced in October 2019.
After emerging as a sub-brand of Xiaomi, Redmi employed the same ''Smartphone & AIoT'' dual core strategy as Xiaomi, and branched out to different product categories such as smart TVs, notebook PCs. Xiaomi also forayed into home appliances such as washing machine, and products such as luggage.
=== 2020 ===
On 7 January, Redmi unveiled the Redmi K30 5G, it being Redmi's first 5G handset available in the market. The K30 is powered by the flagship [[List of Qualcomm Snapdragon systems on chips|Snapdragon 765G]], an Octa-Core Processor clocked at 2.4 GHz. The K30 features a LCD display punchhole camera cutout with 120 Hz refresh rate.
In March, the Redmi Note 9 Pro and Redmi Note 9 Pro Max were launched in India. Both handset models is powered by the Snapdragon 720G, an Octa-core Processor clocked at 2.3 GHz. The Redmi Note 9 Pro features a 48&nbsp;MP quad camera rear setup and 18&nbsp;W fast charge, while the Redmi Note 9 Pro Max features a 64&nbsp;MP quad camera rear setup and 33&nbsp;W fast charge. In the same month, Redmi introduced the Redmi Note 9S to the global market, rebranded from the Indian Redmi Note 9 Pro, both featuring identical design and specifications. Redmi introduced the Indian Redmi Note 9 Pro Max rebranded as the Redmi Note 9 Pro to the global market in May, both featuring identical design and specifications.
March 24 saw the launch of the Redmi K30 Pro. The K30 Pro has a Sony IMX686 64&nbsp;MP sensor. It is powered by the flagship [[Qualcomm Snapdragon|Snapdragon 865]], an Octa-Core Processor clocked at 2.84 GHz, and available with 6&nbsp;GB [[LPDDR|LPDDR4X]] RAM with 128&nbsp;GB [[Universal Flash Storage|UFS 3.0]] storage, 8&nbsp;GB [[LPDDR5]] RAM with 128&nbsp;GB [[Universal Flash Storage|UFS 3.1]] storage or 8&nbsp;GB LPDDR5 RAM with 256&nbsp;GB UFS 3.1 storage.
Redmi introduced a massive 98" Redmi TV MAX at a price of RMB 19,999 which undercuts the massive screen LCD TV market.
On 26 May, Redmi unveiled the Redmi 10X Series, featuring the Redmi 10X Pro 5G, Redmi 10X 5G and Redmi 10X 4G. Both the Redmi 10X Pro 5G and Redmi 10X 5G features the [[MediaTek|MediaTek Dimensity]] 820, a 7 nm Octa-core Processor clocked at 2.6 GHz. Redmi 10X 4G features the [[MediaTek|MediaTek Helio]] G85, clocked at 2.4 GHz. Along with the introduction of the Redmi 10X Series, Redmi also introduced the Redmi TV X-series, offering big-screen TV at excellent value. Redmi also unveiled a range of notebook PCs featuring [[Ryzen]] on the same day.
=== 2021 ===
In Q2 of 2021, the company overtook Apple as the second-largest smartphone brand globally, and it beat Samsung as the largest phone manufacturer in Europe.<ref>{{Cite web|last=Rox|first=Ricci|title=Xiaomi dominates the 2021 China Mobile Awards thanks to the impressive Mi 11, Redmi Note 10, and Redmi K40 series|url=https://www.notebookcheck.net/Xiaomi-dominates-the-2021-China-Mobile-Awards-thanks-to-the-impressive-Mi-11-Redmi-Note-10-and-Redmi-K40-series.556947.0.html|access-date=2022-07-03|website=Notebookcheck|date=26 August 2021|language=en}}</ref>
=== 2022 ===
The Redmi A1 with stock [[Android (operating system)|Android]] was launched on September 6, 2022.<ref>{{Cite news |date=2022-09-06 |title=Redmi A1 launched in India: Everything you need to know about this affordable 4G smartphone |url=https://timesofindia.indiatimes.com/gadgets-news/redmi-a1-launched-in-india-everything-you-need-to-know-about-this-affordable-4g-smartphone/articleshow/94025791.cms |access-date=2024-02-03 |work=The Times of India |issn=0971-8257}}</ref>
=== 2023 ===
In 2023, Xiaomi launched Redmi's new lineup, the Redmi Note 12 series, globally on March 23, 2023. The series has three variants: Redmi Note 12, Redmi Note 12 Pro and Redmi Note 12 Pro+. It was the first time that a Redmi smartphone featured a 200&nbsp;MP camera and came with fast 120&nbsp;W charging (on Redmi Note 12 Pro+<ref>{{cite web | url=https://www.mi.com/global/product/redmi-note-12-pro-plus-5g/specs | title=Redmi Note 12 Pro+ 5G &#124; Xiaomi Global }}</ref>). All devices came with MIUI 13 based on Android 12, later receiving an update for MIUI 14 based on Android 13.<ref>{{cite web | url=https://www.mi.com/global/product/redmi-note-12/specs | title=Redmi Note 12 &#124; Xiaomi Global }}</ref> Xiaomi later also released another variant to the series, the Redmi Note 12 Turbo, on March 28, which features the Snapdragon 7+ Gen2 processor. In November 2023, it launched the Redmi 13C and Redmi Note 13 series in China.
[[File:Redmi 13 Product photography 09.jpg|thumb|Backview of Redmi 13 (Ocean Blue)]]
===2024===
The Redmi Note 13 series was launched globally on January 4, 2024. There were 5 variants available – Redmi Note 13, Note 13 Pro, Note 13 5G, Note 13 Pro 5G, and Redmi Note 13 Pro+. All five devices came out with MIUI 14 based on Android 13,<ref>{{cite web | url=https://khabarstation.in/redmi-note-13-5g-phone/ | title=120Hz रिफ्रेश रेट वाला REDMI Note 13 5G Phone पर बंपर छूट, 108MP Camera के साथ फीचर्स भी शानदार - Khabar Station | date=13 May 2024 }}</ref> with an available now upgrade to HyperOS, Xiaomi's UI revamp.<ref>{{Cite web |date=2024-01-04 |title=Redmi Note 13 series is "HyperOS-ready", Xiaomi confirms |url=https://www.financialexpress.com/life/technology-redmi-note-13-series-is-hyperos-ready-xiaomi-confirms-3355315/ |access-date=2024-02-03 |website=FE Tech Bytes |language=en}}</ref>
In November 2024, the chinese table tennis player [[Fan Zhendong]] became the champion ambassador of the REDMI brand in China.<ref>{{Cite web |date=2024-11-28 |title=划重点：K80 大满贯双旗舰，已在全平台开售
REDMI 新十年最强作品，从性能到体验，全面升档
快来听听 REDMI 冠军大使@樊振东 怎么说|url=https://weibo.com/3021514657/5105609393574535|access-date=2024-12-04 |website=Weibo |publisher=REDMI |language=zh}}</ref> REDMI K80 series was released, with sales exceeding 660,000 units on the first day, breaking the first sales record of the REDMI K series.<ref>{{Cite web |date=2024-11-27 |title=K80 大满贯双旗舰新品发布会，一图看全！
K80 Pro，当红不让的大满贯旗舰，¥3699起
K80，挑战 3000 元内最强旗舰，¥2499起
K80 Pro 冠军版，科技与速度的巅峰之作，¥4999。|url=https://weibo.com/3021514657/5105428287456590|access-date=2024-12-04 |website=Weibo |publisher=REDMI |language=zh}}</ref><ref>{{Cite web |date=2024-11-29 |title=K80 大满贯双旗舰
发布即开售，1天突破66万台
刷新K系列首销纪录。|url=https://weibo.com/3021514657/5105971828885897|access-date=2024-12-04 |website=Weibo |publisher=REDMI |language=zh}}</ref>
==Phone firmware==
Most Android phones, including Redmi and others by Xiaomi, have [[firmware]] (operativity which can be updated to modify features, add functionality, correct errors, and update security). Firmware updates can often be carried out automatically ([[Over-the-air update|"over the air", OTA]]), and updated versions can be downloaded and installed. Model-specific [[Custom firmware|alternative firmware]] from independent developers, claiming advantages over stock firmware, is available for many phones; one example is [[LineageOS]], which supports several Xiaomi phones.<ref>{{cite web|title=Devices - Xiaomi|website=LineageOS Wiki|url=https://wiki.lineageos.org/devices/#xiaomi}} Frequently updated.</ref> The [[Hyper os|Xiaomi European Community]], in particular, provides firmware based on Hyper os for many Xiaomi models, working with Xiaomi, based on heavily modified firmware for the relevant China model, claiming many advantages.<ref>{{cite web|title=Welcome to our Community (see 'About us' at bottom of page)|website=Xiaomi European Community|url=https://xiaomi.eu/community/|access-date=26 May 2023}}</ref>
==Products==
{{main|List of Redmi products}}
==References==
{{reflist}}
{{Xiaomi}}
{{DEFAULTSORT:Redmi by Xiaomi}}
[[Category:Redmi smartphones]]
[[Category:Smart TV]]
[[Category:Xiaomi]]