View source for Roewe

{{Short description|Chinese car brand owned by SAIC Motor}}
{{Use dmy dates|date=May 2019}}
{{Infobox company
| name = Roewe
| logo = [[File:Roewe logo.png|125px|Roewe logo]]
| logo_caption =
| type = [[Division (business)|Division]]
| foundation = {{start date and age|2006|df=yes}}
| founder =
| location_city = [[Shanghai]]
| location_country = [[China]]
| area_served = China
| key_people =
| industry = [[Automobile|Automotive]]
| products = [[Automobile]]s
| brands =
| revenue =
| operating_income =
| net_income =
| num_employees =
| parent = [[SAIC Motor]]
| subsid = [[Rising Auto]]
| homepage = [http://www.roewe.com.cn/ www.roewe.com.cn]
| footnotes =
}}
{{Chinese
| t = 榮威
| s = 荣威
| p = Róngwēi
| w = Jung<sup>2</sup>-wei<sup>1</sup>
| mi = {{IPA|cmn|ʐʊ̌ŋwu̯éɪ̯|}}
| j = Wing4 wai1
| y = Wìhngwāi
| order = st
}}
'''Roewe''' ({{zh|s=荣威|hp=Róngwēi}}) is an [[Automotive industry|automotive]] [[brand]] owned by the Chinese automaker [[SAIC Motor]] since 2006. Roewe vehicles were initially based on technology acquired from defunct British carmaker [[MG Rover]].<ref>{{cite news
|title=Rover becomes 'Roewe'
|date=13 October 2006
|work=The Daily Telegraph  |url=https://www.telegraph.co.uk/money/main.jhtml?xml=/money/2006/10/13/bcnrover13.xml
|archive-url=https://web.archive.org/web/20071012151328/http://www.telegraph.co.uk/money/main.jhtml?xml=/money/2006/10/13/bcnrover13.xml
|url-status=dead
|archive-date=12 October 2007
}}</ref> SAIC was unable to purchase the rights to the [[Rover (marque)|Rover brand name]] (which was retained by [[BMW]], subsequently sold to [[Ford Motor Company|Ford]] and ultimately returned to [[Jaguar Land Rover]]) and created the Roewe marque as a replacement.<ref name="aro">{{cite web | url = http://www.aronline.co.uk/index.htm?sac528storyf.htm | title = Roewe 750 | last = Adams | first = Keith | date = 19 September 2008 | work = AROnline | access-date =19 April 2011 }}</ref> Roewe vehicles are sold in most export markets outside China under the [[MG Motor|MG]] marque.
==Name==
The name ''Roewe'' originates from SAIC's failure to acquire the Rover brand name from [[BMW]] {{tooltip|2=circa|c.}} 2005 (it was instead sold to [[Ford Motor Company|Ford]] in 2006,<ref name=bbchist>[http://news.bbc.co.uk/2/hi/uk_news/england/west_midlands/6167414.stm China debut for Rover-based car] bbc.co.uk, Monday, 20 November 2006, 20:41 GMT</ref> and the brand is currently owned by [[Jaguar Land Rover]]). Composed of the [[Chinese character]]s ''Róng'' and ''wēi'', which roughly mean "glorious power", the name is a [[transliteration]] of ''Rover'', although SAIC has stated that it is derived from ''Löwe'', the German word for lion.<ref name=wsj>{{Cite web | last = Fairclough | first = Gordon | title = Over With Rover, China Firm Calls Car Line 'Roewe'  |work=Wall Street Journal | date = 13 October 2006 | url = https://www.wsj.com/articles/SB116068442458791042 | access-date =24 April 2011}}</ref>
==History==
[[File:Roewe logo.JPG|thumb|Roewe logo until 2018|180x180px]]
SAIC purchased technology relating to the [[Rover 75]] and [[Rover 25]] after the 2005 collapse of [[MG Rover]], and the Roewe marque first appeared on a version of the 75, the [[Roewe 750]]. Originally intending to purchase all assets of the failed British company, SAIC was outbid by [[Nanjing Automobile]].<ref name=bbchist/> In 2007, SAIC merged with Nanjing Auto, so it now controls those MG Rover properties, such as the MG name and a Birmingham factory, the [[Longbridge plant]], that it was initially unable to acquire.<ref>[https://www.reuters.com/article/idUSHKG26551320091125 REFILE-UPDATE 2-SAIC to make MG 6 in UK, upbeat on own-brand car] reuters.com, Wed 25 November 2009 5:04&nbsp;am EST</ref>
English engineering firm [[Ricardo Consulting Engineers|Ricardo]] assisted the development of early Roewe models and set up a new company in the UK, Ricardo (2010) Consultants Ltd, which helped bring the 750 to market.<ref name="aro"/> According to SAIC, work on the vehicle was also done in China.<ref>[http://www.saicmotor.com/english/gsgk/qyml/fgs/2669.shtml SAIC Motor Technical Center] SAIC Official Site</ref> In 2007, Ricardo was purchased by SAIC and renamed SAIC Motor UK Technical Centre.<ref>[http://www.saicmotor.com/english/images/tzzg/gszl/2009/07/17/2280.pdf 70. Business Combinations C. The Group as the acquirer...] SAIC Motor Annual Report 2008, page 165</ref> It employs over 200 British ex-Rover engineers.<ref>[http://www.saicmotor.com/english/xwzx/xwk/3605.shtml Implement the Scientific Development Philosophy and Fulfill Corporate Social Responsibilities: Independent innovation, sustainable development of enterprise] SAIC Official Site</ref>
The Roewe brand unveiled the Roewe Vision-R electric concept car at the 2015 Guangzhou Auto Show in China that and previews a new generation of the Roewe design language for the Chinese brand, featuring sharp creases and a full width grille that evolved from the previous Roewe shield grille. The new design theme was applied to products launched shortly after such as the Roewe i5, i6, RX3, RX5, RX7, RX8, and Marvel X, as well as facelifts of the Roewe 950 and Roewe 360 Plus.<ref>{{cite web|url=https://insideevs.com/electric-roewe-vision-r-concept-debuts/|title=Electric Roewe Vision-R Concept Debuts}}</ref>
In 2016, Roewe adopted a new design strategy, introducing a more streamlined alphanumeric naming system and a styling approach that featured fewer curves. The first model to represent this shift was the [[Roewe RX5]] SUV, developed in partnership with [[Alibaba Group]], which provided the [[software]] for the vehicle.<ref>{{Cite web |date=2016-07-08 |title=Roewe RX5 unveiled – "internet car" with Alibaba OS - paultan.org |url=https://paultan.org/2016/07/08/alibaba-oscar-rx5-companys-first-internet-car/ |access-date=2024-10-19 |website=Paul Tan's Automotive News |language=en-US}}</ref> In 2018, Roewe debuted its first electric SUV, the [[Roewe Marvel X|Marvel X]], and expanded its offerings with the introduction of the [[Roewe Ei5|Ei5]], a fully electric 5-door station wagon.<ref>{{cite web |title=Roewe Marvel X Is A Pure-Electric SUV From China |url=https://www.carscoops.com/2017/12/roewe-marvel-x-is-pure-electric-suv/ |access-date=2021-03-24 |language=en}}<!-- auto-translated from Polish by Module:CS1 translator --></ref><ref>{{Cite web |last=Feijter |first=Tycho de |date=2017-11-17 |title=The Roewe Ei5 Is An Electric Buick With Another Name And Body |url=https://carnewschina.com/2017/11/17/roewe-ei5-electric-buick-another-name-body/ |access-date=2024-10-19 |website=CarNewsChina.com |language=en-US}}</ref>
In 2021, the brand launched its first [[coupe SUV]], the [[Roewe Jing|Jing]],<ref>{{Cite web |last=Feijter |first=Tycho de |date=2022-03-17 |title=Roewe Whale Is A Striking New SUV-Coupe For China |url=https://carnewschina.com/2022/03/17/roewe-whale-is-a-striking-new-suv-coupe-for-china/ |access-date=2024-10-19 |website=CarNewsChina.com |language=en-US}}</ref> followed by the release of the hybrid RX3 Pro variant, named [[Roewe Lomemo|Lomemo]], in 2022. That same year saw the introduction of a new design language for the RX5's next generation and the release of the premium [[Roewe RX9|RX9]].<ref>{{Cite web |last=Feijter |first=Tycho de |date=2022-03-14 |title=New Roewe RX5 SUV For China Takes Big Grille Design To The Next Level |url=https://carnewschina.com/2022/03/14/new-roewe-rx5-suv-for-china-takes-big-grille-design-to-the-next-level/ |access-date=2024-10-19 |website=CarNewsChina.com |language=en-US}}</ref> In 2023, Roewe introduced a new model line, the [[Roewe D7|D7]], while simultaneously streamlining its portfolio by phasing out older, less popular models.
In November 2024, [[SAIC Motor|SAIC Motor Passenger Vehicle]] announced to roll back the Rising Auto brand into Roewe, ending its history as an independent brand. Rising would turned into a premium electric product line under Roewe.<ref>{{Cite web |date=2024-11-12 |title=上汽乘用车变阵：飞凡结束单飞，荣威押宝混动 |url=https://finance.sina.com.cn/wm/2024-11-12/doc-incvvqqe8691874.shtml |access-date=2024-11-16 |website=finance.sina.com.cn}}</ref><ref>{{Cite web |title=结束“单飞”，飞凡重新回归成为上汽荣威高端产品系列 |url=https://www.yicai.com/news/102351130.html |access-date=2024-11-16 |website=www.yicai.com}}</ref>{{clear}}
==Products==
{{see also|List of SAIC vehicles}}
=== Roewe ===
==== Car ====
* [[Roewe Clever]] (2020–present), city car
* [[Roewe i5]] (2017–present), subcompact sedan/station wagon
** [[Roewe i5|Roewe Ei5]] (2017–present), compact sedan/station wagon
* [[Roewe i6|Roewe i6 Max]] (2020–present), compact sedan
** [[Roewe i6|Roewe ei6 Max]] (2020–present), EV variant of ei6
* [[Roewe D7]] (2023–present), mid-size sedan
** [[Roewe D7|Roewe D7 DMH]] (2023–present), PHEV variant of D7
==== SUV ====
* [[Roewe RX9]] (2022–present), mid-size SUV
* [[Roewe RX5]] (2016–present), compact SUV
** [[Roewe RX5|Roewe eRX5]] (2017–present), PHEV variant of RX5
** [[Roewe RX5|Roewe D5X]] (2024–present), PHEV variant of RX5
==== MPV ====
* [[Roewe iMAX8]] (2020–present), full-size MPV
** [[Roewe iMAX8|Roewe iMAX8 DMH]] (to commence), PHEV variant of iMAX8
<gallery widths="160">
File:2020 SAIC Clever EV360 (front).jpg|[[Roewe Clever]]
File:2021 SAIC Roewe i5 (facelift).jpg|[[Roewe i5]]
File:Roewe Ei5 facelift 2021092201.jpg|[[Roewe Ei5]]
File:Roewe D7 EV 001.jpg|[[Roewe D7]]
File:Roewe RX9 003.jpg|[[Roewe RX9]]
File:Roewe RX5 III 001.jpg|[[Roewe RX5]]
File:Roewe iMax 8 001.jpg|[[Roewe iMAX8|Roewe iMax8]]
</gallery>
=== Rising Auto ===
{{Main article|Rising Auto}}
Rising Auto was originally the "R Brand" in 2020,<ref>{{cite web |date=2021-11-11 |title=SAIC renamed its R brand to Feifan and sold 2000 EVs in October |url=https://carnewschina.com/2021/11/11/saic-renamed-its-r-brand-to-feifan-and-sold-2000-evs-in-october/ |access-date=2023-03-19 |website=CarNewsChina.com |language=en-US}}</ref> an offshoot of [[SAIC Motor|SAIC]]'s Roewe brand for electric vehicles. It was operated as an independent brand since 2021 but rolled back into Roewe in 2024. It is currently positioned as Roewe's premium product line.<gallery widths="200" heights="120">
File:Rising_Auto_F7_2023072301.jpg|Rising Auto F7
File:Rising_Auto_R7_IMG010.jpg|Rising Auto R7
File:Rising_Auto_RC7_prototype_001.jpg|Rising Auto RC7 (prototype)
</gallery>
=== Former models ===
==== Car ====
* [[Roewe i6]] (2017–2020), compact sedan
** [[Roewe i6|Roewe ei6]] (2017–2020), EV variant of i6
* [[Roewe 950]]/ e950 (2012–2019), mid-size sedan
* Roewe 850, midsize sedan
* [[Roewe 750]] (2006–2016), mid-size sedan
* [[Roewe 550]] (2008–2014), compact sedan
* [[Roewe 360|Roewe 360/360 Plus]] (2015–2018), compact sedan
* [[Roewe 350]] (2010–2014), compact sedan
* [[Roewe E50]] (2013–2016), city car
<gallery widths="160" heights="120">
File:Roewe E50 001 China 2014-04-20.JPG|[[Roewe E50|Roewe e50]]
File:Roewe 350 facelift China 2012-06-02.jpg|[[Roewe 350]]
File:Roewe 360 01 China 2016-04-16.jpg|[[Roewe 360]]
File:Roewe 360 Plus 01.jpg|[[Roewe 360|Roewe 360 Plus]]
File:Roewe 550 2 China 2012-06-02.JPG|[[Roewe 550]]
File:Roewe e550 China 2016-04-16.jpg|[[Roewe 550|Roewe e550]]
File:Roewe 750 01 China 2012-04-22.JPG|[[Roewe 750]]
File:Roewe 950 01 China 2012-06-02.JPG|[[Roewe 950]]
File:Roewe e950 front.jpg|[[Roewe 950|Roewe e950]]
</gallery>
==== SUV ====
* [[Roewe W5]] (2011–2017), mid-size SUV
* [[Roewe Marvel X]] (2018–2021), mid-size SUV
* [[Roewe RX3]] (2017–2023), subcompact SUV
* [[Roewe RX8]] (2018–2023), mid-size SUV
* [[Roewe Jing]] (2022–2023), compact coupe SUV
<gallery widths="160" heights="120">
File:Roewe W5 China 2016-04-17.jpg|[[Roewe W5]]
File:Roewe Marvel X 001 China 2019-04-04.jpg|[[Roewe Marvel X]]
File:Roewe RX3 Pro 001.jpg|[[Roewe RX3]]
File:Roewe RX8 008 (cropped).jpg|[[Roewe RX8]]
File:Roewe Whale 001.jpg|[[Roewe Jing]]
File:Roewe RX5 Max second facelift 001.jpg|link=|[[Roewe RX5 Max|Roewe RX5 MAX]]
</gallery>
=== Concepts ===
[[File:Roewe Vision R 001.jpg|thumb|Roewe Vision-R concept fron]]
* Roewe N1 Concept
* Roewe E1 Concept
* Roewe Vision-R
* Roewe Vision-E
* Roewe Vision-i
* Roewe Vision-iM
* Roewe Max Concept
* Roewe R-Aura
* Roewe iM8 Concept
* [[Roewe Jing|Roewe Whale Concept]]
{{Clear}}
==Sales==
A total of 155,336 Roewe vehicles were sold in China in 2013, making it the 29th largest-selling car brand in the country in that year (and the 13th largest-selling Chinese brand).<ref>{{cite news|url=http://chinaautoweb.com/2014/01/2013-passenger-vehicle-sales-by-brand/|title=2013 Passenger Vehicle Sales by Brand|access-date=4 March 2014|publisher=China Auto Web|date=15 January 2014}}</ref>
===Exports===
Outside of China, Roewe-derived models are currently sold under the MG marque.<ref name=overseamarque>[http://news.bbc.co.uk/2/hi/business/8585114.stm SAIC expands MG line-up in Europe] bbc.co.uk, 12:38 GMT, Wednesday, 24 March 2010</ref>
In 2008, the Roewe 550 and 750 were launched in [[Chile]] under the names MG 550 and MG 750, respectively.<ref>{{cite web|url=http://www.mgmotors.cl/index.asp|title=MG: Morris Garages | publisher = SKBergé Automotriz | work = MG Motors Chile|language=es|access-date=12 March 2009}}</ref> The smaller MG 350 and sporty MG 6 were displayed at the eleventh [[Santiago]] Motor Show in October 2010.<ref>{{cite web | url = http://www.mgmotors.cl/frames/noticias.asp | title = Noticias: MG en el XI Salón del Automóvil |trans-title=News: MG at the 11th Motor Show | language = es | publisher = SKBergé Automotriz | work = MG Motors Chile | access-date =19 April 2011 }}</ref>
European sales first began in [[Belarus]], with an MG-badged version of the 550.<ref name="aro2">{{cite web|last=Sloman|first=Adam|date=16 February 2010|title=Roewe 550: the story so far|url=http://www.aronline.co.uk/index.htm?w261storyf.htm|url-status=dead|archive-url=https://web.archive.org/web/20090501182232/http://www.aronline.co.uk/index.htm?w261storyf.htm|archive-date=1 May 2009|access-date=19 April 2011|work=AROnline|df=dmy-all}}</ref> British car magazine ''[[Autocar (magazine)|Autocar]]'' tested the Roewe 350 in 2010 suggesting that the model would be built and sold in the UK, but Roewe denied this.<ref>{{cite web|url=http://news.bbc.co.uk/1/hi/business/8585114.stm |title=24 March 2010 |publisher=BBC News |date=24 March 2010 |access-date=19 April 2011}}</ref> Nonetheless, as of April 2011 SAIC's [[MG 6|MG6]] (a reworked Roewe 550) commenced assembly at the old MG Rover plant in [[Longbridge]]. The European market cars feature certain improvements over its Chinese siblings, meeting [[Euro V]] rather than [[Euro IV]] emissions standards.<ref>[http://www.fmprc.gov.cn/eng/wjb/zwjg/zwbd/t814844.htm SAIC launches new MG car in UK] Ministry of Foreign Affairs, the People's Republic of China, 2011/04/13</ref>
==References==
{{Reflist|2|refs=
<!-- <ref name="Chinacartimes_2012-04-12_05-09">{{cite web
|url         = http://www.chinacartimes.com/2012/04/12/roewe-950-hits-market-priced-competitively/
|title       = Roewe &#124; Roewe 950 hits the market, priced competitively
|date        = 12 April 2012
|publisher   = China Car Times - China Auto News
|first       = Ashley
|last        = Sutcliffe
|work        = chinacartimes.com
|access-date  = 2 October 2012
|url-status     = dead
|archive-url  = https://web.archive.org/web/20121203113040/http://www.chinacartimes.com/2012/04/12/roewe-950-hits-market-priced-competitively/
|archive-date = 3 December 2012
|df          = dmy-all
}}</ref> -->
<!-- <ref name="RoeweWeb950">{{cite web
|url= http://www.roewe.com.cn/roewe950/
|title=荣威950,荣威950报价和图片,油耗测评-上汽荣威950官方网站 |author=Roewe website on 950
|work=roewe.com.cn |year=2012 |access-date=2 October 2012}}
</ref> -->
}}
==External links==
{{Portal|China}}
{{Commons category|Roewe vehicles}}
* {{Official website|http://www.roewe.com.cn/}} (Chinese)
{{Roewe}}
{{Navboxes|list1=
{{SAIC Motor}}
{{Automotive industry in China}}
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[[Category:Roewe| ]]
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