View source for Rouge FM

{{short description|Canadian network of French-language adult contemporary radio stations}}
{{Infobox radio network
| network_name = Rouge FM
| logo         = Rouge FM New.png
| country      = [[Canada]]
| network_type = [[Radio network]]
| format       = [[Adult contemporary]]
| available    = [[Quebec]]
| owner        = [[Bell Media Radio]]<br>([[Bell Media]])
| headquarters = [[Montreal]], [[Quebec]], Canada
| language     = [[French language|French]]
| key_people   =
| launch_date  = [[1990 in radio|1990]]
| past_names   = '''RockDétente''' (1990–2011)
| website      = [http://www.rougefm.ca Rouge]
}}
'''Rouge FM''' (or '''Rouge''') is a network of [[French language|French-language]] [[adult contemporary]] [[radio station]]s broadcasting throughout [[Quebec]], [[Canada]]. Established in 1990 as '''RockDétente''', they are owned by [[Bell Media]].
All "Rouge" stations broadcast in the same markets as Bell's [[mainstream rock]] network, "[[Énergie]]", although Énergie also has a few stations in markets not served by "Rouge FM".
Although the stations concentrate on French [[adult contemporary]] music, it would mix in [[English language|English]] music as well (especially in areas outside of Montreal and Ottawa, where English radio service is not available) much like [[Cogeco]]'s "[[Rythme FM]]" network, which has fewer stations than "Rouge". The flagship radio station is [[Montreal]]'s [[CITE-FM]]. The Astral jingles on this network are different from the [[adult hits]] jingles used by Astral's [[English language|English-language]] adult contemporary stations, nut the network uses a very relaxing acoustic tune.
On August 18, 2011, at 4:00&nbsp;p.m. [[Eastern Daylight Time|EDT]], all RockDétente stations were rebranded as "Rouge FM", when the longtime "RockDétente" branding was retired after a 21-year run. On most stations, the last song as "RockDétente" was "[[Pour que tu m'aimes encore]]" by [[Celine Dion]], followed by a tribute of the branding. The first song under "Rouge" was "[[I Gotta Feeling]]" by [[Black Eyed Peas]].<ref>[http://www.cyberpresse.ca/arts/medias/201108/18/01-4427029-rock-detente-se-metamorphose-en-rouge-fm.php RockDétente se métamorphose en Rouge fm]</ref>
<ref>[http://www.broadcastermagazine.com/news/astral-radio-launches-rouge-fm/1000543468/ Astral Radio Launches Rouge FM]</ref> After rebranding, most of the [[soft rock]] songs were dropped, leaving the "[[Rythme FM]]" network to continue broadcasting them and moving "Rouge FM" towards a [[hot adult contemporary]] direction. By [[2012 in radio|2012]], most of the [[classic hits]] and ballads returned due to the 35th anniversary of flagship [[CITE-FM]] [[Montreal]], going towards its old RockDétente direction. From May 2011 to March [[2012 in radio|2012]], the stations started identifying their call letters during [[station identification]], and on April 27 to 29, 2012, the network was briefly rebranded '''Rose FM''' as a charitable promotion for [[breast cancer]] research.
All stations carry most Rouge FM programming simultaneously except for CITF-FM in Quebec City, all of which is programmed locally except for a few networked programs.
==RockVelours==
[[Image:RockVelours.png|right|175px]]
From 2006 to 2010, Astral also programmed a [[satellite radio]] channel for broadcast on [[Sirius Canada]] and the American [[Sirius Satellite Radio]], using the same format as the RockDétente stations but branded as '''RockVelours''' ("Velvet Rock"). The channel was originally located on channel 192, but later moved to channel 88 by June [[2008 in radio|2008]]. Its logo was also updated to include the channel number switch.
This channel was programmed separately from the terrestrial stations and was hosted by Mélanie Gagné and Jean-François Fillion. However, [[Astral Media]] sold the channel to [[Sirius Canada]] in September [[2010 in radio|2010]], dropped the [[English language|English]] artists, and renamed it L'Oasis francophone, having a similar fate made with [[Énergie]]<sup>2</sup> that time.
==Rouge FM stations==
{| class="wikitable"
!Station ID
!Frequency
!City
|-
| [[CFIX-FM]]
| 96.9 FM
| [[Saguenay, Quebec|Saguenay]]
|-
| [[CFVM-FM]]
| 99.9 FM
| [[Amqui]]/[[Matane]]
|-
| [[CHEY-FM]]
| 94.7 FM
| [[Trois-Rivières]]
|-
| [[CHRD-FM]]
| 105.3 FM
| [[Drummondville]]
|-
| [[CIMF-FM]]
| 94.9 FM
| [[Gatineau]]/[[Ottawa]]
|-
| [[CITE-FM]]
| 107.3 FM
| [[Montreal]]
|-
| [[CITE-FM-1]]
| 102.7 FM
| [[Sherbrooke]]
|-
| [[CITF-FM]]
| 107.5 FM
| [[Quebec City]]
|-
| [[CJOI-FM]]
| 102.9 FM
| [[Rimouski]]
|}
===Affiliates===
* [[CFRT-FM]] 107.3, [[Iqaluit]], [[Nunavut]]—community radio station that also carries some Rouge FM programming.
===Former stations===
* [[CHOA-FM]] 96.5 / 103.5 / 103.9, [[Rouyn-Noranda]]—owned by [[Cogeco]], used RockDétente branding and imaging under license, discontinued the RockDétente branding in 2005
* [[CJPN-FM]] 90.5, [[Fredericton]], [[New Brunswick]]—former community radio affiliate that carried RockDétente during the night but has dropped its programming
==References==
{{reflist}}
==External links==
* [http://www.rougefm.ca Official website]
{{Bell Media}}
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[[Category:Bell Media]]
[[Category:Canadian radio networks]]
[[Category:French-language radio in Canada]]
[[Category:Radio formats]]
[[Category:Soft adult contemporary radio stations in Canada]]
[[Category:Radio stations in Quebec]]