View source for Tealeaf

{{About|Acoustic's experience analytics software||Tea}}
{{Infobox company
| name                = Acoustic Experience Analytics (Tealeaf)
| type                = Privately held company
| foundation          = 1999
| location_city       = [[New York City, New York]]
| website             =
| location_country    = USA
| industry            = Marketing Cloud software
}}
'''Tealeaf''' was a company providing analytics software for web and mobile applications.<ref>{{cite news|date=July 15, 2019|title=Introducing Acoustic: A New Marketing Cloud Bringing Humanity to AI-Powered Marketing|page=F2|work=[[Business Wire]]|url=https://www.businesswire.com/news/home/20190715005462/en/Introducing-Acoustic-New-Marketing-Cloud-Bringing-Humanity}}</ref>
Tealeaf's products are used to provide visibility into the online customer experience by capturing, analyzing and [[Session replay | replaying session details]] of customers' visits to find site errors or issues and understand the impact that transaction failures have on business processes.<ref>{{cite news | url=http://www.cio.com/article/508591/Bluefly_Focuses_on_the_Customer_Experience_Where_It_Counts |author=Cindy Waxer |title=Bluefly's Bug Zapper |work=[[CIO Magazine]] |date=November 23, 2009}}</ref>
It is available in both [[software as a service]] (SaaS) and on-premises versions.
==History==
Tealeaf was founded by Robert Wenig, Randi Barshack, and Igor Tsyganskiy in November 1999<ref>{{cite news |title=TeaLeaf Technology to Raise the Bar on Understanding The Effectiveness of Complex Web Sites |work=[[PR Newswire]] |date=May 8, 2000}}</ref> as an independent spin-off of [[SAP AG]]. In developing web-based software for SAP, Wenig found it very difficult to reproduce problems reported by users. He came up with the idea that web sites could have a "black box" similar to an airplane [[cockpit voice recorder]] to understand what happened during any user visit.<ref>http://www.cio.com/article/31165/TeaLeaf_Technology_Tools_Lets_You_See_Your_Website_As_Your_Audience_Does, CIO, June 15, 2002</ref> He developed software to record all the dynamically generated [[HTML]] at the network level and store it for later [[Search engine technology|searching]] and [[visual replay]]. While the technology was originally created to assist [[software developers]] the technology has since been adapted for use by business users, call centers and legal compliance groups within organizations.<ref>http://www.computerworld.com/newsletter/0,4902,90445,00.html?nlid=APP, ComputerWorld, February 26, 2004</ref>
On May 1, 2012 Tealeaf signed an agreement to be acquired by [[IBM]]. Terms were not disclosed. The deal was closed on June 13 2012.
<ref>{{cite news |title=IBM Completes Acquisition of Tealeaf Technology | url=http://www-03.ibm.com/press/us/en/pressrelease/37982.wss  | archive-url=https://web.archive.org/web/20120616015128/http://www-03.ibm.com/press/us/en/pressrelease/37982.wss  | url-status=dead  | archive-date=June 16, 2012  |work=[[IBM]] |date=June 13, 2012}}</ref>
Tealeaf was a component of IBM's customer analytics portfolio, including heritage Coremetrics<ref>{{Cite web|url=http://www.ibm.com/software/info/coremetrics-software/|title=Us-en_software_HP}}</ref> web analytics technologies. In late 2014 IBM introduced a SaaS-based version of Tealeaf (Tealeaf On Cloud) as a complement to its on-premises deployment model.<ref>{{Cite web|url=http://www.ibm.com/commerce/us-en/campaigns/customer-experience-management/|title=Supply chain solutions}}</ref> In June 2016 IBM integrated the SaaS-based version of Tealeaf into its IBM Customer Experience Analytics offering, combining it with web analytics and multi-channel journey analytics.
In April 2019 IBM announced the sale of IBM marketing and commerce assets to [[Centerbridge Partners]]. This group of products included Tealeaf.<ref>{{Cite web|url=https://www.ibm.com/investor/article/ibm-to-divest-select-software-products-04042019.html|title = IBM to Divest Select Software Products to Centerbridge Partners}}</ref><ref>{{Cite web|url=https://newsroom.ibm.com/2019-04-04-Centerbridge-Partners-to-Acquire-IBMs-Marketing-Platform-and-Commerce-Software-Offerings-to-Form-Standalone-Marketing-and-Advertising-Technology-Company|title = Centerbridge Partners to Acquire IBM's Marketing Platform and Commerce Software Offerings to Form Standalone Marketing and Advertising Technology Company}}</ref>
By July 2019, Tealeaf and other former-IBM analytics were branded as "Acoustic" analytics.<ref>{{Cite news |title= After Sale To PE Firm, IBM Watson Marketing Rebrands As Acoustic |date= July 15, 2019 |author= Allison Schiff |access-date= August 31, 2021 |url= https://www.adexchanger.com/platforms/after-sale-to-pe-firm-ibm-watson-marketing-rebrands-as-acoustic/ |work= Ad Exchanger}}</ref>
==See also==
*[[Online dispute resolution]]
*[[Web analytics]]
*[[Software performance testing]]
*[[Performance engineering]]
==References==
{{Reflist}}
<br />
[[Category:Customer experience]]
[[Category:Companies based in San Francisco]]
[[Category:IBM acquisitions]]
[[Category:2012 mergers and acquisitions]]