View source for The General Mills Radio Adventure Theater

{{No footnotes|date=May 2012}}
{{Italic title}}
[[File:Radio-adventure-theater.gif|alt=Radio Adventure Theater logo|right|frameless|Radio Adventure Theater logo]]
'''''The General Mills Radio Adventure Theater''''' was an anthology [[radio drama]] series with [[Tom Bosley]] as host, which aired on the [[CBS Radio Network]] in 1977. [[Himan Brown]], already producing the ''[[CBS Radio Mystery Theater]]'' for the network, added this twice-weekly (Saturdays and Sundays) anthology [[radio drama]] series to his workload in 1977. It usually aired on weekends, beginning in February 1977 and continuing through the end of January 1978, on CBS radio affiliates which carried it.
General Mills was looking for a means of reaching children that would be less expensive than television advertising. Brown and CBS were willing to experiment with a series aimed at younger listeners, reaching that audience through ads in comic books. Apart from Christian or other [[religious broadcasting]], this may have been the only nationwide attempt in the U.S. in the 1970s to air such a series. General Mills did not continue as sponsor after the 52 episodes had first aired over the first 26 weekends (February 1977 through July 1977), and the series (52 shows) was then repeated over the next 26 weekends (August 1977 through the end of January 1978), as ''The CBS Radio Adventure Theater'', with a variety of other sponsors.
==Listen to==
*[http://nostalgic-radio.com/2010/02/09/the-general-mills-radio-adventure-theater-daniel-the-oracle.aspx Daniel, The Oracle 77-07-31]
==External links==
*[http://www.otr.com/logs/gmrat.html Log by Jim Widner]
*{{cite web|url=http://www.radioechoes.com/?page=series&genre=Adventure&series=The%20General%20Mills%20Radio%20Adventure%20Theater |title=The General Mills Radio Adventure Theater |publisher=RadioEchoes.com |date=1977 }}
{{General Mills}}
{{DEFAULTSORT:General Mills Radio Adventure Theater, The}}
[[Category:1970s American radio programs]]
[[Category:American radio dramas]]
[[Category:CBS Radio programs]]
[[Category:General Mills]]
[[Category:Anthology radio series]]
{{US-radio-show-stub}}