View source for Treats!

{{Short description|Erotica and fine arts magazine}}
{{good article}}
{{DISPLAYTITLE:''treats!''}}
{{Infobox magazine
| image_file     = March 2012 Issue 3 cover of Treats!.jpg
| image_size     = 200px
| image_caption  = March 2012 issue 3 cover, featuring<br />[[Emily Ratajkowski]]
| editor         = Steve Shaw
| editor_title   = Editor-In-Chief/Publisher
| publisher      = Steve Shaw
| frequency      = Quarterly
| category       = Fine arts
| company        = Treats! Media
| founded      = 2011
| country        = United States
| language       = English
| website        = {{official|http://treatsmagazine.com}}
| issn           =
| italic title   = no
}}
'''''treats!''''' (often referred to as '''''Treats''''', '''''Treats!''''', '''''Treats Magazine''''' or '''''Treats! Magazine''''') is an American [[Special edition#Limited edition prints|limited-edition]] [[erotica]] and [[fine arts]] magazine featuring models and celebrities, that is primarily available by subscription. The magazine, which debuted in 2011, is described as a quarterly although it was initially only published twice a year.
==Content==
''treats!'' describes itself as "a limited edition, fine art print & digital publication available only by subscription & sold at news-stands, book stores & worldwide."<ref>{{cite web|url=http://treatsmagazine.com/ |title=Treats! |access-date=2014-07-16 |url-status=dead |archive-url=https://web.archive.org/web/20140715010055/http://treatsmagazine.com/ |archive-date=2014-07-15 }}</ref> The literary content of the magazine has been described as "left-of-center" by ''[[Daily Beast]]''.<ref name=THFSNMTO>{{cite web|url=http://www.thedailybeast.com/articles/2012/01/11/treats-high-fashion-s-sexy-new-magazine-takes-off.html|title='Treats!': High Fashion's Sexy New Magazine Takes Off|access-date=July 17, 2014|date=January 21, 2012|work=[[Daily Beast]]|author=Lee, Chris}}</ref> The magazine, which is based in Los Angeles, is described by ''[[USA Today]]'', ''[[The Huffington Post]]'', and ''[[The New York Times]]'' as an artistic erotica magazine.<ref name=NYT>{{cite news|last=Shapiro |first=Bee |title=For Emily Ratajkowski, 'Blurred Lines' Brings a Career Path Into Focus |url=https://www.nytimes.com/2013/10/24/fashion/for-emily-ratajkowski-robin-thickes-blurred-lines-video-brings-a-career-path-into-focus.html |access-date=11 November 2013|newspaper=[[The New York Times]]|date=October 23, 2013}}</ref><ref>{{cite web|url=https://www.usatoday.com/story/life/people/2013/09/09/robin-thickes-topless-women-video-inspired-by-magazine/2788719/|title=Robin Thicke's topless-women video inspired by magazine|access-date=July 16, 2014|date=September 9, 2013|work=[[USA Today]]|author=Puente, Maria}}</ref><ref>{{cite web|author=Kornowski, Liat|title=Dylan Penn Strips For Treats Magazine, Is Breathtaking In Black And White Shots|url=http://www.huffingtonpost.com/2014/04/09/dylan-penn-strips-treats_n_5117798.html|access-date=July 16, 2014|work=The Huffington Post|date=April 9, 2014}}</ref> Adam Tschorn of the ''[[Los Angeles Times]]'' noted that his "copilot" felt that the magazine's nude photography was "virtually indistinguishable" from ''Playboy''{{'s}} despite the "fine arts quarterly" billing.<ref name=TmfDPciCJ/>
==Publication history==
Steve Shaw, the magazine's publisher, has a background in celebrity glamour photography for ''[[Maxim (magazine)|Maxim]]'', ''[[FHM]]'', ''[[Playboy]]'', and British ''[[Esquire (magazine)|Esquire]]''. He states that he had become irritated with shooting restrictions such as "three quarters of one side of a boob... You can only show one inch down from the bum crack..." and with uncooperative subjects. Thus, he says, he created his own magazine with what ''[[Daily Beast]]'' described as "female full-frontal nudity, luxe-y aesthetic, and [an] underpinning of fashion-world credibility" that has gotten "influential tastemakers and industry icons" to take notice. According to Shaw, ''treats!'' was founded to present content that was too risqué for magazines such as ''[[Vogue (magazine)|Vogue]]'', ''[[Elle (magazine)|Elle]]'' and ''[[InStyle]]''. Shaw's nickname for photos that could not be used because they pushed the borders too far was "treats", and he decided to use the nickname as the title for the magazine. The magazine presents images that have not been airbrushed or photographically retouched.<ref name=THFSNMTO/>
[[File:April 2011 debut issue cover of Treats!.jpg|thumb|Debut issue cover featuring a [[Tony Duran (photographer)|Tony Duran]] photo of Irene Lambers and Cassy Gerasimova<ref name=tMLwOWPIE/>|left]]
The launch party for the magazine was held on February 24, 2011 at the [[James Goldstein]] residence as an Oscars-week party before the [[83rd Academy Awards]].<ref name=tMLwOWPIE>{{cite web|url=http://www.businesswire.com/news/home/20110225005995/en/treats!-Magazine-Launches-Oscar-Week-Premiere-Issue#.U8eNhbGTG50|title=treats! Magazine Launches with Oscar Week Premiere Issue Event|access-date=July 17, 2014|date=February 25, 2011|work=[[Business Wire]]}}</ref><ref>{{cite web|url=http://latimesblogs.latimes.com/gossip/2011/02/jason-statham-kevin-spacey-treats-magazine-launch.html|title=Jason Statham, Ryan Seacrest, Kevin Spacey give new mag a pre-Oscar launch|access-date=July 17, 2014|date=February 25, 2011|work=[[Los Angeles Times]]|author=Gelt, Jessica}}</ref> Issue 1 of the magazine, which had no advertisements, debuted <!--on approximately April 21, 2011 (unable to confirm this date with RS although some pubs such as http://fashioncopious.typepad.com/fashioncopious/2011/04/treats-magazine-debut-issue-irene-lambers-cassy-gerasimova.html and http://www.tonpetitlook.com/fr/2011/04/27/decouverte-treats-magazine support this date-->with a cover photo of models Irene Lambers and Cassy Gerasimova photographed by [[Tony Duran (photographer)|Tony Duran]] that was described by ''[[Business Wire]]'' as "edgy, scintillating and elegant".<ref name=tMLwOWPIE/> Articles in the premier include features on [[Jason Statham]] and [[Shepard Fairey]].<ref name=tMLwOWPIE/> Five thousand copies were printed of the debut issue, and 10,000 for issue 2.<ref name=THFSNMTO/> Its launch was recognised with a "best new launch" award of 2011 by the ''Media Industry Newsletter'' (MIN).<ref name=THFSNMTO/><ref name=MPMIPL>{{cite web|url=http://www.minonline.com/2011_honorees/|title=Min Presents Most Intriguing People + Launches|access-date=July 17, 2014|date=December 5, 2011|work=Media Industry Newsletter}}</ref>
The magazine debuted prices of $20 at the newsstand price, $65 for an annual subscription price and $15 for a download.<ref name=tMLwOWPIE/> With the fourth issue the newsstand price changed to $30.<ref>{{cite news|work=treats!|title=(Untitled)|page=cover|issue=3}}</ref><ref>{{cite news|work=treats!|title=(Untitled)|page=cover|issue=4}}</ref> In 2012, the magazine added an online gallery that sold prints of the magazine's content at prices ranging from $395 to $3,995&mdash;depending on size and framing.<ref name=THFSNMTO/>
[[Emily Ratajkowski]] posed for several of the early issues.<ref name=NYT/> She states that her appearance on the March 2012 issue 3 cover is what brought her two unsolicited high-profile music video modeling roles ([[Robin Thicke]], [[T.I.]], and [[Pharrell Williams]]' "[[Blurred Lines]]" and [[Maroon 5]]'s "[[Love Somebody (Maroon 5 song)|Love Somebody]]").<ref name="Esquire">{{cite news |last=Ayers|first=Mike|title=Q&A: Emily Ratajkowski on 'Blurred Lines' and Her Song of the Summer |work=[[Esquire (magazine)|Esquire]]|date=22 July 2013|url=http://www.esquire.com/blogs/culture/emily-ratajkowski-interview-blurred-lines}}</ref><ref>{{cite web|url=http://treatsmagazine.com/magazine/issue-3/|title=Issue 3|work=treats! Magazine|access-date=April 19, 2013|archive-date=September 29, 2013|archive-url=https://web.archive.org/web/20130929204240/http://treatsmagazine.com/issue-3/|url-status=dead}}</ref> Thicke had seen the ''treats!'' magazine [[black-and-white]] cover and convinced director [[Diane Martel]] to cast her in the "Blurred Lines" music video.<ref name=NYT/>
Within the first year of its launch photographers, including [[Brett Ratner]], were volunteering to shoot for the magazine.<ref name=THFSNMTO/> As of 2014, Duran, [[Mark Seliger]], [[Ben Watts]], [[Josh Ryan]] and [[Bob Carlos Clarke]] are among the photographers who have been featured in the magazine.<ref name=AtCCOtMDU/>
The cover of the seventh, 2014 Spring/Summer, issue of ''treats!'', which was published in April 2014, featured [[Dylan Penn]], daughter of [[Sean Penn]] and [[Robin Wright]], nude, albeit with a [[Fendi]] bag strategically placed in front of her groin, with similar placements used in her interior pictorial.<ref name=TmfDPciCJ>
{{cite web|url=http://www.latimes.com/fashion/alltherage/la-ar-treats-magazine-fetes-dylan-penn-cover-inaugurates-club-james-20140417-story.html|title=Treats magazine fetes Dylan Penn cover, inaugurates Club James|access-date=August 31, 2014|date=April 17, 2011|work=[[Los Angeles Times]]|author=Tschorn, Adam}}</ref><ref name="MODELS.com">
{{cite web |title=Treats! Magazine 2014 Spring/Summer Cover |url=https://models.com/work/various-covers-treats-magazine-ss-14-cover |website=[[MODELS.com]] |access-date=21 August 2021 |archive-url=https://web.archive.org/web/20140829153828/https://models.com/work/various-covers-treats-magazine-ss-14-cover |archive-date=2014-08-29 |quote=All people in this work:  Tony Duran - Photographer; Dylan Penn - Model;}}
</ref><ref name=Malkin>
{{cite news|last1=Malkin|first1=Marc|title=Dylan Penn Naked! Sean Penn & Robin Wright's Daughter Strips Down for Magazine—See the Pics!|url=http://www.eonline.com/news/529968/dylan-penn-naked-sean-penn-robin-wright-s-daughter-strips-down-for-magazine-see-the-pics|access-date=July 30, 2014|work=[[E!]]|date=April 9, 2014}}
</ref> Penn was photographed by Duran.<ref name=DPtSDoRWaSPBA>
{{cite web|url=http://www.thedailybeast.com/articles/2014/04/09/dylan-penn-the-stunning-daughter-of-robin-wright-and-sean-penn-bares-all.html|title=Dylan Penn, the Stunning Daughter of Robin Wright and Sean Penn, Bares All|access-date=August 31, 2014|date=April 9, 2014|author=Stern, Marlow|work=[[Daily Beast]]}}
</ref> According to an [[E!]] Online report on March 5, 2014, Penn had declined a $150,000 offer to pose for the cover of ''[[Playboy]]''.<ref name=TmfDPciCJ/><ref name=DPtSDoRWaSPBA/><ref>
{{cite web|url=http://www.eonline.com/news/517920/dylan-penn-naked-playboy-offers-sean-penn-and-robin-wright-s-daughter-big-bucks-to-strip-down|title=News/Dylan Penn Naked? Playboy Offers Sean Penn and Robin Wright's Daughter Big Bucks to Strip Down|access-date=August 31, 2014|date=March 5, 2014|publisher=[[E!]]|author=Malkin, Marc}}
</ref>
The eighth issue (featuring [[Lydia Hearst]] on the cover)<ref>{{cite web|url=http://www.eonline.com/news/631651/lydia-hearst-gets-naked-see-the-pics|title=News/ Lydia Hearst Gets Naked—See the Pics!|access-date=September 2, 2015|date=March 5, 2015|work=[[E!online]]|author=Malkin, Marc}}</ref> was released in February 2015.<ref>{{cite web|url=http://treatsmagazine.com/treats-issue-8-lydia-hearst-scott-eastwood/|title=Introducing Treats Issue 8|access-date=June 21, 2015|date=February 21, 2015|work=treats!|archive-date=June 21, 2015|archive-url=https://web.archive.org/web/20150621211046/http://treatsmagazine.com/treats-issue-8-lydia-hearst-scott-eastwood/|url-status=dead}}</ref>
==Legal issues==
In 2018, the owner and publisher, Steve Shaw, was sued in the [[Delaware Court of Chancery]] by [[Tyler Winklevoss|Tyler]] and [[Cameron Winklevoss]], who alleged Shaw mismanaged $1.3 million that they had invested in the magazine.  By turn, Shaw alleges the Winklevoss twins used the magazine to "advance their sleazy agenda," and that no funds were mismanaged. This decision was the subject of an article on the defense of [[Laches (equity)|laches]] in ''[[The National Law Review]]'' on March 27, 2019.<ref>{{Cite web|url=https://www.natlawreview.com/article/when-someone-shows-you-who-they-are-believe-them-first-time-or-risk-your-claims|title=When Someone Shows You Who They Are, Believe them the First Time, or Risk Your Claims Being Time Barred|website=The National Law Review|language=en|access-date=2019-05-30}}</ref>
==Format==
The print editions are produced in oversized format on 70&nbsp;lb. matte stock. The magazine is also available digitally in several formats such as on Zinio for [[iPad]] and as a mobile phone [[Mobile app|app]] as well as via the official website, a blog, and various social media websites.<ref name=tMLwOWPIE/>
==References==
{{Reflist|33em}}
==External links==
*{{official|http://treatsmagazine.com}}
[[Category:2011 establishments in the United States]]
[[Category:Visual arts magazines published in the United States]]
[[Category:Erotica magazines published in the United States]]
[[Category:Quarterly magazines published in the United States]]
[[Category:Biannual magazines published in the United States]]
[[Category:English-language magazines]]
[[Category:Fashion magazines published in the United States]]
[[Category:Magazines established in 2011]]
[[Category:Magazines published in Los Angeles]]
[[Category:Photography magazines published in the United States]]