View source for Unbounce

{{Infobox company
| name= Unbounce
| logo = Logo-unbounce.svg
| founded = 2009
| founder = Rick Perreault
| num_employees = 182 (2020)<ref>{{Cite news |title= Unbounce Company Profile |work= Craft |url= https://craft.co/unbounce | accessdate= March 4, 2020 }}</ref>
| location = Vancouver, British Columbia
| industry = Software
| homepage = {{URL|https://unbounce.com/}}
}}
'''Unbounce''' is a Canadian software company headquartered in [[Vancouver]]. The company produces landing pages for websites, and is the host of the annual Call to Action Conference.
==History==
The company was founded in 2009 by CEO Rick Perreault<ref>{{cite web|url=http://www.businessinsider.com/why-rick-perreault-waited-until-40-to-become-an-entrepreneur-2011-6|title=Rick Perreault: "I Don't Think I Ever Used The Word 'Entrepreneur' Before I Started Unbounced"|publisher=}}</ref> and five co-founders in [[Vancouver, British Columbia]]. Unbounce [[landing pages]] are designed for specific advertisements, and often ask the web visitor for their contact information in exchange for a piece of content, such as an [[e-book]].<ref name=Fp>{{cite web|url=http://business.financialpost.com/entrepreneur/fp-startups/how-unbounces-technology-is-helping-companies-translate-online-visitors-to-sales-leads-one-landing-page-at-a-time/wcm/cba498ca-45d1-465d-9d3c-2753c0113edd|title=How Unbounce’s technology is helping companies translate online visitors to sales leads one landing page at a time|date=21 July 2016|publisher=}}</ref> The software was launched in 2010 along with the Unbounce blog, which was written by co-founder Oli Gardner. In 2012 the company raised about $1&nbsp;million in an initial group investment.<ref name=Cl />
In 2014 the company opened a second office in [[Montreal, Quebec]], by which time it had begun doing business in Europe, Australia, and South America, in addition to Canada and the US.<ref name=Cl>{{cite web|url=http://www.cantechletter.com/2014/07/rise-unbounce-conversation-ceo-rick-perreault/|title=The Rise of Unbounce: A Conversation with CEO Rick Perreault|date=1 July 2014|publisher=}}</ref> The company also began producing [[webinars]], [[podcasts]], and web series, where various landing pages are compared and judged against one another. <ref>{{cite web|url=http://www.cantechletter.com/2014/05/unbounce-markets-old-fashioned-way-sponsoring-fights/|title=Unbounce Markets the Old-Fashioned Way: By Sponsoring Fights|date=13 May 2014|publisher=}}</ref>
The company also hosts the Call to Action Conference for industry professionals. In 2016 the company opened an office in [[Berlin]], Germany,<ref>{{cite web|url=https://vancouversun.com/business/commercial-real-estate/high-cost-of-city-living-could-crimp-high-flying-tech-sector-report-suggests|title=Vancouver's high cost of living could crimp high-flying tech sector, report suggests|date=23 November 2016|publisher=}}</ref> and was ranked the 14th-fastest growing tech company in Canada.<ref>{{cite web|url=https://www.theglobeandmail.com/report-on-business/small-business/sb-growth/vancouver-space-imagery-company-tops-this-years-deloitte-technology-fast-50/article32835777/|title=Vancouver space imagery company tops this year's Deloitte Technology Fast 50|publisher=|via=The Globe and Mail}}</ref><ref>{{cite web|url=https://vancouversun.com/business/local-business/b-c-businesses-cop-top-two-spots-on-tech-fast-50-list|title=B.C. businesses cop top two spots on tech Fast 50 list|date=16 November 2016|publisher=}}</ref> In 2017 the company introduced Convertables, a series of website advertisements designed by the platform's users to appear at varying points in a web browser's exploration.<ref>{{cite web|url=https://www.martechadvisor.com/news/testing-optimization/unbounce-launches-convertables-to-reclaim-the-popup/|title=Unbounce Launches ‘Convertables’ to Reclaim the Pop-up|publisher=}}</ref> The company provides a flexible workplace for its employees, with many working remotely at least some of the time.<ref>{{cite web|url=https://www.bcbusiness.ca/a-look-inside-the-walls-of-values-driven-companies|title=A look inside the walls of values-driven companies|first=Kevin Hinton & Ryan|last=Mckenzie|publisher=}}</ref> It also uses artificial intelligence and machine learning to determine which [[landing page]]s work better than others. Its free Landing Page Analyzer, released in November 2017, uses this process to determine the reason behind landing page performance.<ref>{{cite web|url=https://www.straight.com/life/933766/machine-learning-could-soon-determine-everything-about-creating-webpages-says-unbounce|title=Machine learning could soon determine everything about creating webpages, says Unbounce|date=6 July 2017|publisher=}}</ref><ref>{{cite web |url=https://venturebeat.com/2017/11/15/unbounce-launches-ai-powered-landing-page-analyzer-after-8-years-of-training/ |publisher=Venture Beat |date=November 15, 2017 |title=Unbounce launches AI-powered landing page analyzer after 8 years of training |author=Stewart Rogers}}</ref>
==References==
{{reflist}}
[[Category:Companies based in Vancouver]]
[[Category:2009 establishments in British Columbia]]