View source for WSSX-FM

{{use mdy dates|date=January 2024}}
{{Infobox radio station
| name             = WSSX-FM
| logo             = WSSX-FM logo.png
| logo_size        = 200px
| city             = [[Charleston, South Carolina]]
| area             = [[Charleston metropolitan area, South Carolina|Charleston metropolitan area]]
| branding         = ''95SX''
| frequency        = 95.1 [[Hertz#SI multiples|MHz]]
| airdate          = {{Start date and age|1947|6|2|p=y|br=yes}}
| format           = [[Contemporary hit radio|Top 40 (CHR)]]
| erp              = {{val|100000|u=[[watt]]s|fmt=commas}}
| haat             = {{convert|305|m|ft|sp=us}}
| class            = C0
| licensing_authority = [[Federal Communications Commission|FCC]]
| facility_id      = 72378
| coordinates      = {{coord|32|47|44.00|N| 79|50|27.00|W|region:US-SC_type:landmark}}
| callsign_meaning = "Sconnix" (previous owner)
| former_callsigns = {{ubl|WTMA-FM (1945–1972)|WPXI (1972–1981)}}
| affiliations     = [[Westwood One]]
| owner            = [[Cumulus Media]]
| licensee         = Radio License Holding CBC, LLC
| sister_stations  = {{hlist|[[WWWZ]]|[[WIWF]]|[[WTMA]]|[[WMGL]]}}
| webcast          = {{listenlive|https://player.listenlive.co/22161}}
| website          = {{URL|https://www.95sx.com}}
}}
'''WSSX-FM''' (95.1 [[Hertz#SI multiples|MHz]], "95SX") is a [[Contemporary hit radio|top 40 (CHR)]] [[radio station]] located in [[Charleston, South Carolina]]. The station is licensed by the [[Federal Communications Commission]] (FCC) to broadcast with an [[effective radiated power]] (ERP) of 100&nbsp;kW. The station is owned by [[Cumulus Media]].  Its studios are located in [[North Charleston, South Carolina|North Charleston]] and the transmitter tower is located in [[Mount Pleasant, South Carolina|Mount Pleasant]].
==History==
95.1 originally signed on June 2, 1947 as WTMA-FM, the sister to [[WTMA]] AM 1250.<ref>{{cite news|title=WTMA Launches Its FM Affiliate at Charleston|url=http://www.americanradiohistory.com/Archive-BC/BC-1947/1947-06-16-BC.pdf|access-date=September 28, 2014|agency=Broadcasting|date=June 16, 1947}}</ref> By the late 1950s, WTMA-FM was simulcasting much of the AM's programming full-time, which was [[Top 40]] by that point.
When the FCC started to limit simulcasts of AM and FM stations in the late 1960s, WTMA-FM became WPXI in 1972 with an automated "[[beautiful music]]" format. In 1975, WPXI changed to [[urban contemporary]] as "Super 95 Soul". Although it was still automated, it was noted as being one of the few commercial urban FMs in South Carolina at the time.
In 1981, WPXI dropped the urban format as the station became WSSX, with a Top 40/[[album-oriented rock|AOR]] hybrid known as [[contemporary hit radio]]. Their slogan was "We Are The Rock 'N' Roll Station. The All New 95 FM WSSX", the station went to #1 in the ratings within a year. By 1983, the station had transitioned to a fully-fledged mainstream CHR radio station under their nickname "Hitradio The All New 95SX FM", again going #1 on several occasions throughout the remainder of the 1980s.
By December 1992, WSSX's ratings had begun to decline as the station shifted away from CHR to [[hot adult contemporary]] as "The New 95 Mix", then later changed to Mix 95.1. This lasted until September 1995 when the station returned to their CHR roots and their iconic nickname "95SX". Iconic DJ Danger Dan (Elm) was an integral part of 95SX in the mid 1990s.
[[File:WSSX.png|thumb|''95SX'''s logo prior to 2010.|100px]]
In October 2007, following sister [[WSUY]]'s flip from [[adult contemporary music]] to [[country music]], the station invited listeners from the station to tune to 95.1FM saying "Welcome 96.9 Listeners." {{citation needed|date=October 2015}}
As of January 2010, WSSX, whose direction favored adults and at times took a conservative approach by playing Hot AC or Pop/Rock artists, has begun to shift towards a Rhythmic-leaning direction, as it now favors Rhythmic Pop acts. This move might be due to a changing taste in its listeners' musical choices and its decision to attract a younger demo.  The station's main competitor, Apex Broadcasting's [[WCKN|WIHB]], switched to a [[hip hop]] format in March 2010.  This leaves WSSX as the only CHR station in the market.{{citation needed|date=October 2015}}
Their official station mascot is the 95SX's Party Parrot.
==References==
{{Reflist}}
==External links==
* {{officialwebsite|https://www.95sx.com}}
* {{FM station data|72378|WSSX-FM}}
{{Charleston SC Radio}}
{{Contemporary Hit Radio Stations in South Carolina}}
{{Cumulus Media}}
{{coord|32.796|N|79.841|W|type:landmark_region:US_source:FCC|display=title}}
[[Category:Radio stations in Charleston, South Carolina|SSX-FM]]
[[Category:Contemporary hit radio stations in the United States]]
[[Category:Cumulus Media radio stations]]
[[Category:Radio stations established in 1947]]
[[Category:1947 establishments in South Carolina]]