View source for WTAD

{{Use mdy dates|date=February 2023}}
{{short description|Radio station in Quincy, Illinois}}
{{Infobox radio station
| logo               = WTAD AM930-103.3FM logo.png
| logo_size          = 150px
| name               = WTAD
| branding           = "WTAD AM 930"
| airdate            = 1923 (original license)<br>July 8, [[1925 in radio|1925]] (relicensed)<ref name="BCYearbook1972">''[https://www.worldradiohistory.com/Archive-BC-YB/1972/B%20Radio%20YB%201972%20All-10.pdf#page=64 1972 Broadcasting Yearbook]'', [[Broadcasting & Cable|Broadcasting]], 1972. p. B-66. Retrieved August 3, 2018.</ref>
| frequency          = 930 [[kilohertz|kHz]]
| translator         = {{Radio Relay|103.3|K277CF|Quincy}}
| city               = [[Quincy, Illinois]]
| area               = [[Quincy, Illinois|Quincy]] / [[Hannibal, Missouri|Hannibal]] / [[Keokuk, Iowa|Keokuk]]
| format             = [[News Talk|News talk]]
| owner              = [[STARadio Corporation]]
| power              = {{ubl|5,000 [[watt]]s day|1,000 watts night}}
| former_frequencies = 1310 (1923)<br>1270 kHz (1925–1928)<ref name="HistoryCards"/><br>1440 kHz (1928–1935)<ref name="HistoryCards"/><br>900 kHz (1935–1941)<ref name="HistoryCards"/>
| facility_id        = 64839
| haat               =
| class              = B
| coordinates        = {{coord|39|53|23.00|N|91|25|24.00|W|region:US-IL_type:landmark}}
| webcast            = [http://tuner1.dc1.sonixtream.com/Solon/media/tuner/Tuner?aff=wtad&type=IE Listen live]
| website            = [https://www.wtad.com/ www.wtad.com]
| callsign_meaning   = We Travel All Directions (slogan based on randomly assigned call letters)
| sister_stations    = [[KGRC]], [[KZZK]], [[WCOY]], [[WQCY]]
| licensing_authority= [[Federal Communications Commission|FCC]]
}}
'''WTAD''' (930 [[AM broadcasting|AM]]) is a commercial [[radio station]] licensed to [[Quincy, Illinois]] and owned by [[STARadio Corporation]].
WTAD broadcasts a [[news talk]] format. It carries a variety of local programming, as well as nationally syndicated shows such as  [[Laura Ingraham]], [[Mark Levin]], and ''[[Coast to Coast AM]]''.<ref>[https://www.wtad.com/programs.html WTAD - Programs] Accessed May 11, 2010</ref>
==History==
WTAD was first licensed on July 20, 1923, to Robert E. Compton and First Presbyterian Church in [[Carthage, Illinois]].<ref>[https://babel.hathitrust.org/cgi/pt?id=uc1.b3221817&view=1up&seq=155 "New stations"], ''Radio Service Bulletin'', August 1, 1923, page 3.</ref> The call sign was randomly assigned from a sequential roster of available call letters. The station was deleted on December 18, 1923,<ref>[https://babel.hathitrust.org/cgi/pt?id=uc1.b3221817&view=1up&seq=239 "Strike out all particulars"], ''Radio Service Bulletin'', January 2. 1924, page 7.</ref> then relicensed on July 8, 1925,<ref name="BCYearbook1972"/> to Robert E. Compton in Carthage, broadcasting on 1270&nbsp;kHz, with a power of 50 watts.<ref name="HistoryCards">[https://licensing.fcc.gov/cgi-bin/prod/cdbs/forms/prod/getimportletter_exh.cgi?import_letter_id=67406 History Cards for WTAD], fcc.gov. Retrieved August 3, 2018.</ref><ref>[https://babel.hathitrust.org/cgi/pt?id=uc1.b3221817&view=1up&seq=613 "New stations"], ''Radio Service Bulletin'', August 1, 1925, page 3.</ref>
In December 1926, the license was transferred to the Illinois Stock Medicine Broadcasting Corporation, and the station was moved to Quincy, Illinois, and its power increased to 500 watts.<ref>"Radio News and Programs", ''[[The Indianapolis News]]'', January 3, 1927. p. 20.</ref><ref name="HistoryCards"/> Following the establishment of the [[Federal Radio Commission]] (FRC), stations were initially issued a series of temporary authorizations starting on May 3, 1927.<ref>[https://babel.hathitrust.org/cgi/pt?id=uiug.30112106763078&view=1up&seq=60 "List of broadcasting stations issued temporary permits"], ''Radio Service Bulletin'', April 30, 1927, pages 6-14.</ref> In addition, they were informed that if they wanted to continue operating, they needed to file a formal license application by January 15, 1928, as the first step in determining whether they met the new "public interest, convenience, or necessity" standard.<ref>[https://babel.hathitrust.org/cgi/pt?id=uiug.30112106763078&view=1up&seq=205 "Extension of Broadcasting Station Licenses"], ''Radio Service Bulletin'', December 31, 1927, page 7.</ref> On May 25, 1928, the FRC issued [[General Order 32]], which notified 164 stations, including WTAD, that "From an examination of your application for future license it does not find that public interest, convenience, or necessity would be served by granting it."<ref name=notice>[https://babel.hathitrust.org/cgi/pt?id=mdp.39015011384305&view=1up&seq=182 "Appendix F (2): Letter to and list of stations included in General Order No. 32, issued May 25, 1928"], ''Second Annual Report of the Federal Radio Commission for the Year Ended June 30, 1928, Together With Supplemental Report for the Period From July 1, 1928 to September 30, 1928'', pages 146-149.</ref> However, the station successfully convinced the commission that it should remain licensed.
On November 11, 1928, the FRC implemented a major reallocation of station transmitting frequencies, as part of a reorganization resulting from its implementation of [[General Order 40]]. WTAD's frequency was changed to 1440&nbsp;kHz, sharing time on the frequency with [[WMBD (AM)|WMBD]] in Peoria.<ref>[https://babel.hathitrust.org/cgi/pt?id=mdp.39015011384305&view=1up&seq=212 "Broadcasting Stations"], ''Second Annual Report of the Federal Radio Commission'' (June 30, 1928), page 176.</ref> In 1935, the station's frequency was changed to 900&nbsp;kHz, running 500 watts during daytime hours only.<ref name="HistoryCards"/> In 1936, the station's power was increased to 1,000 watts.<ref name="HistoryCards"/> In 1941, nighttime operations were added, running 1,000 watts with a directional array, and the station's frequency was changed to 930&nbsp;kHz.<ref name="HistoryCards"/>
By 1941, the station had become an affiliate of the [[CBS|CBS Radio Network]].<ref name="BCYearbook1941">''[https://www.worldradiohistory.com/Archive-BC-YB/1941/Radio-All-BC-YB-1941.pdf#page=16 1941 Yearbook Number]'', [[Broadcasting & Cable|Broadcasting]], 1941. p. 118. Retrieved August 3, 2018.</ref> In 1944, the station was sold to Lee Broadcasting for $487,500.<ref name="Lee">"[https://www.worldradiohistory.com/Archive-BC/BC-1944/1944-11-27-BC.pdf#page=64 WTAD is Acquired by Lee Syndicate]", ''[[Broadcasting & Cable|Broadcasting]]'', November 27, 1944. p. 64. Retrieved August 3, 2018.</ref><ref name="HistoryCards"/> In 1952, the station's daytime power was increased to 5,000 watts.<ref name="HistoryCards"/> In the 1970s and 1980s, the station aired a [[Middle of the road (music)|MOR]] format.<ref name="BCYearbook1972"/><ref name="BCYearbook1985">''[https://www.worldradiohistory.com/Archive-BC-YB/1985/B-Radio-All-BC-YB-1985.pdf#page=86 Broadcasting Cablecasting Yearbook 1985]'', [[Broadcasting & Cable|Broadcasting Cablecasting]], 1985. p. B-86. Retrieved August 3, 2018.</ref> By 1986, news-talk programming was added.<ref name="BCYearbook1986">''[https://www.worldradiohistory.com/Archive-BC-YB/1986/B-Radio-All-BC-YB-1986.pdf#page=91 Broadcasting Cablecasting Yearbook 1986]'', [[Broadcasting & Cable|Broadcasting Cablecasting]], 1986. p. B-91. Retrieved August 3, 2018.</ref> In December 1986, the station was sold to Eastern Broadcasting, along with 99.5 [[WCOY|WQCY]], for $1.1 million.<ref>[https://www.worldradiohistory.com/Archive-BC/BC-1987/BC-1987-02-09.pdf#page=84 "AM-FM Combos]", ''[[Broadcasting & Cable|Broadcasting]]'', February 9, 1987. p. 84. Retrieved August 3, 2018.</ref> In 1989, Eastern Broadcasting was purchased by TMZ Broadcasting (later known as Tele-Media Broadcasting).<ref>"[https://www.worldradiohistory.com/Archive-BC/BC-1989/BC-1989-02-13.pdf#page=46 Groups]", ''[[Broadcasting & Cable|Broadcasting]]'', February 13, 1989. p. 46. Retrieved August 4, 2018.</ref><ref>"[https://www.worldradiohistory.com/Archive-BC/BC-1989/BC-1989-05-15.pdf#page=64 TMZ Broadcasting Company has acquired the stock of Eastern Broadcasting Corporation]", ''[[Broadcasting & Cable|Broadcasting]]'', May 15, 1989. p. 62. Retrieved August 4, 2018.</ref><ref name="Nasdaq">[https://www.nasdaq.com/markets/ipos/filing.ashx?filingid=1061655 Citadel Communications Corp (Form: 424B4, Received: 07/01/1998 13:23:18], [[Nasdaq]], July 7, 1998. Retrieved August 4, 2018.</ref> In Spring 1994, the station's format was changed from [[soft AC]] to [[oldies]].<ref>"[https://www.worldradiohistory.com/Archive-M-Street/M-Street-Journal/M-Street-1994-04.pdf Format Changes & Updates]", ''The M Street Journal''. Vol. 11 No. 14. April 7, 1994. p. 1. Retrieved August 3, 2018.</ref>
In the fall of 1994, the station's format changed from [[full service radio|full service]]/oldies to an all-talk format.<ref>"[https://www.worldradiohistory.com/Archive-M-Street/M-Street-Journal/M-Street-1994-11.pdf Format Changes & Updates]", ''The M Street Journal''. Vol. 11 No. 46. November 16, 1994. p. 1. Retrieved August 4, 2018.</ref> In 1997, Tele-Media was purchased by [[Citadel Broadcasting|Citadel]].<ref name="Nasdaq"/><ref>"[https://www.worldradiohistory.com/Archive-All-Music/Archive-RandR/1990s/1997/RR-1997-04-04.pdf#page=6 Citadel Sitting Pretty With Tele-Media Buy]", ''[[Radio & Records]]'', April 4, 1997. p. 6. Retrieved August 4, 2018.</ref> In 1997, the station's programming began to be simulcast on 106.7 [[WPWQ|WBRJ]] in [[Mount Sterling, Illinois]].<ref>"[https://www.worldradiohistory.com/Archive-M-Street/M-Street-Journal/M-Street-1997-04.pdf Format Changes & Updates]", ''The M Street Journal''. Vol. 14 No. 14. April 9, 1997. p. 1. Retrieved August 4, 2018.</ref> In 1998, the station was sold to STARadio Corporation.<ref>"[https://www.worldradiohistory.com/Archive-M-Street/M-Street-Journal/M-Street-1998-07.pdf#page=9 Elsewhere]", ''The M Street Journal''. Vol. 15 No. 26. July 1, 1998. p. 9. Retrieved August 4, 2018.</ref> In 1999, the station's simulcast ended, after 106.7 was sold and switched to an oldies format as WLRT "Golden 106.7".<ref>"[https://www.worldradiohistory.com/Archive-M-Street/M-Street-Journal/M-Street-1999-05.pdf#page=2 Format Changes & Updates]", ''The M Street Journal''. Vol. 16 No. 20. May 19, 1999. p. 2. Retrieved August 4, 2018.</ref>
==References==
{{reflist}}
==External links==
*[https://www.wtad.com/ WTAD's website]
{{AM station data|64839|WTAD}}
*[https://licensing.fcc.gov/cgi-bin/prod/cdbs/forms/prod/getimportletter_exh.cgi?import_letter_id=67406 FCC History Cards for WTAD] (covering 1923, 1925-1979)
{{KHQradio}}
{{News/Talk Radio Stations in Illinois}}
{{coord|39|53|31|N|91|25|25|W|type:landmark_region:US|display=title}}
[[Category:Radio stations in Illinois|TAD]]
[[Category:News and talk radio stations in the United States]]
[[Category:Radio stations established in 1923]]
[[Category:1923 establishments in Illinois]]
[[Category:Radio stations disestablished in 1923]]
[[Category:Radio stations established in 1925]]
[[Category:1925 establishments in Illinois]]