View source for Yangaroo

{{Short description|Ad technology & service company}}
{{advert|date=June 2017}}
{{Infobox company
| name = YANGAROO, Inc.
| type = [[Public Company|Public]]
| traded_as = CVE: YOO
| industry = Marketing, advertising & entertainment
| founded = {{date and age|1999}}
| hq_location = [[Canada]]
| key_people = Grant Schuetrumpf, CEO
Richard Klosa, CTO
Dom Kizek, CFO
Adam Hunt, SVP Music
| services = technology solutions{{solution-inline|date=November 2020}} for the advertising, music, and awards industries
}}
'''YANGAROO, Inc.''' is a media content technology company that offers a platform used by the advertising and music industries, award shows, and broadcasters for the management and distribution of advertising and entertainment content.
==DMDS: Digital Media Distribution System==
'''The Digital Media Distribution System (DMDS)''' is a patented technology platform of YANGAROO Inc.
YANGAROO, powered by DMDS, is a secure distribution tool for audio and video media via the internet. Systems like DMDS make it possible for broadcasters, TV advertisers, and post-production companies to move away from physical media like [[DigiBeta]] tapes to digital [[Digital cinematography#File-based workflows|file-based workflows]].
The DMDS service supports the following :
:* Broadcasting music videos
:* Distributing television advertisements
:* Distributing award show content and voting
:* Distributing music to television and radio platforms
'''YANGAROO Music''' provides programmers, broadcasters, journalists, and other industry professionals the ability to preview and download pre-release media from music professionals, including record labels and independents.<ref name="Saving the Music Industry - Environmentally at least">{{cite web |url=http://www.fastcompany.com/blog/rachel-king/geek-style/saving-music-industry-environmentally-least |title=Saving the Music Industry -- Environmentally, At Least |publisher=Fast Company |date=2008-09-04 |first=Rachel |last=King}}</ref>
'''YANGAROO in the Securities Market'''
In January 2020, YANGAROO Inc. reported that the '''TSX Venture''' Exchange has approved the company's proposal for a regular course issuer offer for up to 3,000,000 shares of its common stock, which constitutes 5% or less of the company's issued and outstanding securities.<ref>{{Cite press release|last=|first=|date=6 January 2020|title=YANGAROO Announces Renewal of TSX-V-Approved Normal Course Issuer Bid for 2020|url=https://www.globenewswire.com/news-release/2020/01/06/1966423/0/en/YANGAROO-Announces-Renewal-of-TSX-V-Approved-Normal-Course-Issuer-Bid-for-2020.html|archive-url=|archive-date=|access-date=14 July 2020|website=Globe Newswire}}</ref>
==Key Partnerships==
In December 2014, YANGAROO announced a partnership with IMD Fastrax, the music distribution arm of delivery company IMD. The partnership enabled North American record labels and recording artists to deliver their music videos to the UK and Ireland via the IMD Fastrax platform.<ref name="YANGAROO Announces Partnership With IMD Fastrax">{{cite web |title=YANGAROO Announces Partnership With IMD Fastrax |publisher=Market Wired| date=2014-12-18 |url=http://www.marketwired.com/press-release/yangaroo-announces-partnership-with-imd-fastrax-tsx-venture-yoo-1978175.html}}</ref>
YANGAROO has also formed a partnership with [[Universal Music Canada]].<ref>{{Cite magazine|url=http://www.billboard.com/articles/business/8548585/play-mpe-canada-universal-music-digital-distributor|title=Digital Distribution Service Play MPE Launching in Canada With Universal Music Deal|date=2020-01-22|magazine=Billboard|access-date=2020-04-27}}</ref>
== References ==
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[[Category:Digital media organizations]]
[[Category:Software companies of Canada]]
[[Category:Technology companies established in 1999]]
[[Category:1999 establishments in Canada]]