View source for Zenises

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{{Infobox company
| name               = Zenises
| logo               = Zenises_logo.png
| type               =
| industry           = [[Manufacturing|Distribution]]
| foundation         = {{start date and age|2014}}<br />[[London]]
| location           =
| location_city      =
| location_country   = [[United Kingdom]]
| key_people         = [[Harjeev S. Kandhari|Harjeev Kandhari]]<br />([[CEO]])
| products           = Tyres
| revenue            =
| num_employees      =
| parent             =
| subsid             =
| homepage           = {{URL|http://www.zenises.com}}
| footnotes          =
}}
'''Zenises''' is a multinational tyre company with headquarters in [[London]] and [[Dubai]] and four other offices in [[Germany]], [[Italy]], [[Spain]], and [[Australia]].<ref>{{Cite web|url=https://issuu.com/mtaq/docs/atd_magazine_april_may_2016|title=Australian Tyre Dealer, April/May 2016|website=Issuu|df=dmy-all|access-date=2019-09-05}}</ref>
Founded in 2014 by CEO [[Harjeev S. Kandhari|Harjeev Kandhari]], a third generation tyre entrepreneur, the company designs and produces its own private label tyre, or "tire" in America, brands in partnership with manufacturing facilities in Asia.<ref name="auto">{{Cite web|url=http://talkingtyres.com/zenises-shows-how-to-inspire-with-tyres/|title=Zenises Shows How to Inspire with Tyres {{!}} Talking Tyres|website=talkingtyres.com|access-date=2019-09-05}}</ref> The organisation's name combines the words ‘Zen’ and ‘Genesis’ to demonstrate their reflective corporate philosophy.<ref name="auto"/>
In 2016, Zenises recently entered the [[Guinness Book of World Records]] by presenting the world's most expensive tire at US$600,000 for a set of four tyres.<ref>{{Cite web|url=https://www.tyrepress.com/2016/05/zenises-presents-us600000-world-record-tyre/|title=Zenises presents US$600,000 world record tyre|date=2016-05-24|website=Tyrepress|df=dmy-all|access-date=2019-09-05}}</ref>
Zenises donates 10% of all profits to its own charity (the Zenises Foundation) to support, feed, educate underprivileged families and children.<ref>{{Cite web|url=http://harjeevkandhari.com/philanthropy/|title=Philanthropy {{!}} Harjeev Kandhari|website=harjeevkandhari.com|access-date=2019-09-05|df=dmy-all}}</ref>
== Guinness Book of World Records ==
Z Tyre designed a special set of Z1 tyres to be unveiled at Reifen Essen 2016 and entered the [[Guinness World Records|Guinness Book of World Records]] for producing the world's most expensive set of car tyres, valued at $600,000. The record was announced by Guinness Book of World Records adjudicator, Sophia Greenacre.<ref>{{Cite web |url=http://itma-europe.com/2016/06/zenises-presents-us600000-world-record-tyre |title=Zenises presents US$600,000 world record tyre &#124; ITMA |access-date=2016-08-30 |archive-date=2016-10-24|df=dmy-all |archive-url=https://web.archive.org/web/20161024162009/http://itma-europe.com/2016/06/zenises-presents-us600000-world-record-tyre/ |url-status=dead }}</ref>
The Z-branded 295/35 ZR21 107Y XL tyres were produced in the Sentury Tire factory in [[Shandong|Quindago, Shandong Province, China]].<ref>{{Cite web|url=https://auto.ndtv.com/news/are-these-the-worlds-most-expensive-set-of-tyres-1419398|title=Are These the World's Most Expensive Set of Tyres? - NDTV CarAndBike|website=CarAndBike|df=dmy-all|access-date=2019-09-05}}</ref> They were designed in [[Dubai]] by Zenises CEO Harjeev Kandhari, decorated with diamonds by artisan jewelers in [[Italy]] before being returned to Dubai for the application of 24-karat gold leafing.<ref>{{Cite web|url=https://www.prnewswire.co.uk/news-releases/harjeev-kandhari-enters-guinness-book-of-world-records-for-designing-the-worlds-most-expensive-car-tyre-583597861.html|title=Harjeev Kandhari Enters Guinness Book of World Records for Designing the 'World's Most Expensive Car Tyre'|last=Zenises|website=www.prnewswire.co.uk|df=dmy-all|access-date=2019-09-05}}</ref>
The tyres were sold to a private buyer and all profits were donated to the Zenises Foundation.<ref>{{Cite web|title=World's most expensive tires sold in Dubai|url=https://www.autoblog.com/2016/06/16/worlds-most-expensive-tires-sold-in-dubai/|access-date=2021-08-12|website=Autoblog|df=dmy-all}}</ref>
== Brands ==
Zenises is the proprietor of the European ZTYRE.COM and T tyre brand names and distributes and markets many other tyre brands including:<ref>{{Cite web|url=https://www.tyrepress.com/2016/05/t-time-zenises-showing-new-brands-at-reifen/|title='T' time – Zenises showing new brands at Reifen|date=2016-05-12|website=Tyrepress|df=dmy-all|access-date=2019-09-05}}</ref>
* [[Westlake Tyres|Westlake]]
* Triangle
* iLink
* Kapsen
* Ardent
Unveiled in 2014, '''Z Tyre''' is the private tyre brand of Zenises. Designed and produced for high performance cars and SUV fitments, Z Tyre now counts a range of over 70 dimensions and also incorporates run-flat technology tyres.<ref>{{Cite web|url=https://www.pneurama.com/en/rivista_articolo.php/ZENISES?ID=22407|title=ZENISES|website=www.pneurama.com|df=dmy-all|access-date=2019-09-05}}</ref>
'''Westlake's tyres''' are produced by the [[Hangzhou Zhongce Rubber Company]].<ref name="auto"/> In April 2015, Zenises announced the launch of its new Westlake distribution in [[Spain]] and [[Portugal]],<ref>{{Cite web|df=dmy-all|url=http://www.westlake-news.com/img/090_WL_Spain_Portugal_Network_OK.PDF |title=Zenises Targets 100 Dealers for Iberian Westlake Retail Network |access-date=2016-08-30 |archive-date=2016-03-29 |archive-url=https://web.archive.org/web/20160329122454/http://westlake-news.com/img/090_WL_Spain_Portugal_Network_OK.PDF |url-status=dead }}</ref> aiming to ultimately establish 100 Westlake retail outlets.<ref name="auto1">{{Cite web|first=Harjeev|last=Kandhari|date=2016-05-27|title=One Year On - Zenises Makes a Difference|url=https://www.slideshare.net/harjeevkandhari/one-year-on-zenises-makes-a-difference}}</ref> Zenises has exclusive distribution agreements for the sale of the Westlake car and truck tyre brand in several European countries.
Zenises began distributing Triangle truck and bus tyres in Germany at the start of 2016.<ref>{{Cite web|url=https://www.tyrepress.com/2016/01/zenises-begins-distribution-triangle-truck-tyres-in-germany/|title=Zenises begins distribution Triangle truck tyres in Germany|date=2016-01-29|website=Tyrepress|df=dmy-all|access-date=2019-09-05}}</ref>
In 2015, Zenies started distributing the Kapsen tyre brand in Spain and Italy and agreed to develop channels for the Ardent car tyre range across Europe.<ref name="auto1"/>
iLink is a new truck and bus tyre brand distributed by Zenises.<ref name="auto1"/>
== New business model ==
In 2016, Zenises announced its Z Tyre Flat Rate program in Germany, with its partner Alzura.<ref>{{Cite web|url=http://harjeevkandhari.com/zenises-and-the-future-of-the-tyre-industry/|title=Zenises and the future of the tyre industry {{!}} Harjeev Kandhari|website=harjeevkandhari.com|access-date=2019-09-05}}</ref> A monthly subscription of EUR 4.99 covers all new tyre related costs, and allows customers to fit or upgrade tyres when needed. The service is currently available in Germany through Alzura X and its 600 partner stores nationwide.<ref>{{Cite web|url=https://www.tyrepress.com/2016/04/z-tyre-launches-flat-rate-tyre-subscription-model-in-germany/|title=Z Tyre launches flat-rate tyre subscription model in Germany|date=2016-04-21|website=Tyrepress|df=dmy-all|access-date=2019-09-05}}</ref>
== Zenises Foundation ==
The Zenesis Foundation has three areas of focus:
* '''Z Aspire''' provides support to underprivileged children throughout their education until masters level.<ref>{{Citation|title=Zenises Foundation Supports 'Kirtan for Causes'|url=https://www.youtube.com/watch?v=6QQz0x94ICw|df=dmy-all|access-date=2019-09-05|publisher=YouTube}}</ref> It also provides three scholarships to Oxford University, as well as an endowment for a university chair at St Peter's College.<ref name="auto"/>
* '''T OuTreach''' has been established to identify and support good causes. The initiative works with local and international communities where Zenises operates to support and mentor college students.<ref>{{Cite web|url=https://www.ypo.org/blog/|title=Ignite Blog|website=YPO|df=dmy-all|access-date=2019-09-05}}</ref>
* '''Westlake Wishes''' ensures that impoverished families and children get daily nutritious food. The initiative provides nourishing four-course meals to 125,000 people in a single day in India. In South Africa, it provided a daily nutritious breakfast for all the children at the Kiddies' Paradise School in Rosettenville, Johannesburg.<ref>{{Cite web|url=https://www.tyrepress.com/2015/12/zenises-zc-rubber-give-to-schools/|title=Zenises, ZC Rubber give to schools|date=2015-12-10|website=Tyrepress|df=dmy-all|access-date=2019-09-05}}</ref>
== Zenises Motorsports ==
The Zenises Motorsport team competes in global drifting events. In 2014, lead racer Steve 'Baggsy' Biagioni competed in 24 competition events with the Acorn Zenises Motorsport Nissan S13.<ref>{{Cite web |url=https://issuu.com/ricardomanuel24/docs/japanese_performance_-_2015-02_169 |title=Japanese performance 2015 02 169 by RMA - issuu |access-date=2016-08-30 |archive-date=2016-09-20|df=dmy-all |archive-url=https://web.archive.org/web/20160920171759/https://issuu.com/ricardomanuel24/docs/japanese_performance_-_2015-02_169 |url-status=dead }}</ref>
In the same year, Baggsy lifted the Kings of the Kings Superfinals trophy at the event in Valletta, Malta.<ref>{{cite web|title=Steve 'Baggsy' Biagioni Wins The King of The Kings Superfinals in Malta|url=http://www.motorsportmalta.com/steve-baggsy-biagioni-wins-the-king-of-the-kings-superfinals-in-malta/|website=Motorsport Malta|date=October 5, 2014|archive-url=https://web.archive.org/web/20161104124925/http://www.motorsportmalta.com/steve-baggsy-biagioni-wins-the-king-of-the-kings-superfinals-in-malta/|archive-date=November 4, 2016}}</ref>
In 2016, the Zenises Motorsport team competes in two racing series — the global Drift Allstars series and the British Drift Championship. In January 2016, Steve Biagioni won the inaugural event at Yas Marina Circuit in Abu Dhabi.<ref>{{Cite web|df=dmy-all |url=http://westlake-news.com/filepressimage.php?noticia=553 |title=Westlake's Press Room - Press Releases |access-date=2016-08-29 |archive-date=2016-09-23 |archive-url=https://web.archive.org/web/20160923154502/http://westlake-news.com/filepressimage.php?noticia=553 |url-status=dead }}</ref> Baggsy also won the Drift All Stars Final in Hungary in August.<ref>{{Cite web|title=maximmag.co.za|url=http://maximmag.co.za/baggsy-bosses-2016-drift-allstars-final-in-hungary|access-date=2021-08-12|website=maximmag.co.za|df=dmy-all}}</ref>
Zenises also sponsored a new rally car for 2016, a modified BMW E36 Compact that will race in Germany, Belgium and Luxembourg.<ref name="auto1"/>
Other drivers in the Acorn Zenises Motorsport team include Michael Marshall.<ref>{{Cite web |url=http://www.thebritishdriftchampionship.co.uk/driver/micheal-marshall |title=Michael Marshall - British Drift Championship |access-date=2016-08-30|df=dmy-all |archive-date=2016-09-25 |archive-url=https://web.archive.org/web/20160925010540/http://www.thebritishdriftchampionship.co.uk/driver/micheal-marshall/ |url-status=dead }}</ref>
== References ==
{{Reflist}}
[[Category:British companies established in 2014]]
[[Category:Tyre manufacturers of England]]
[[Category:Companies based in London]]
[[Category:Companies based in Dubai]]
[[Category:Manufacturing companies of the United Arab Emirates]]