Wasafi Classic Baby (WCB)[1][2][3] is a Tanzania-based record label founded by musician Diamond Platnumz.[4] WCB's commercial roster includes Diamond Platnumz, Mbosso, Zuchu, Lava Lava, Queen Darleen, and D Voice. The label is headquartered at Mbezi Beach, Dar Es Salaam.[5] Rj the Dj who is also Diamond Platnumz's official DJ, while the official producer of the label is Lizer Classic.[6][7] In 2017, the WCB Wasafi artists released a joint project titled Zilipendwa,[8] and in 2020, they released their second single titled Quarantine.[9] In 2021, WCB Wasafi signed a publishing and distribution deal with Ziiki and Warner Music Group.[10][11][12]
WCB Wasafi has signed six Tanzanian artists, some of whom have had commercial success in Africa. Achievements include nominations for BET Awards,[13]MTV Africa Music Awards, Tanzanian Music Awards and AFRIMMA Awards.[14][15]
The label started in 2014 with the signing of Harmonize in 2015 who left the label in 2019 to start his label called Konde Music Worldwide.[16]Rayvanny joined in 2016 and left in 2022 to pursue his career in his newly founded label, Next Level Music.[17][18] This followed several statements in 2020 regarding Rayvanny starting his label and how - at the time - he planned to remain with Wasafi regardless of how many of his labels he created.[19]
In April 2020, Zuchu was signed as the new and the second female member of the label.[20]
In mid-2023, Diamond Platnumz announced that he had signed a new artist to the label.[21] On November 16, 2023, Diamond Platnumz named D Voice as the new member of the WCB Wasafi label in a ceremony at the Superdome Arena in Dar Es Salaam.[22][23][24][25]
