Taiwan External Trade Development Council

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Taiwan External Trade Development Council
中華民國對外貿易發展協會
Formation1 July 1970
TypeJuridical Person / Trade
HeadquartersTaipei City, Taiwan
Official language
Traditional Chinese & English
Key people
James C. F. Huang (Chairman)
Walter Yeh (President & CEO)
Simon Wang (Executive Vice President)
Websitewww.taitra.org.tw/index.asp (in English)

The Taiwan External Trade Development Council (TAITRA; Chinese: 中華民國對外貿易發展協會; pinyin: Zhōnghuá Mínguó Duìwài Màoyì Fāzhǎn Xiéhuì) is a non-profit government co-sponsored[1] trade promotion organization in Taiwan. It was founded in 1970 as China External Trade Development Council (CETRA).[2] However, it changed its English name in January 2004.[3] This was in order to avoid confusion with bodies representing the People's Republic of China.[4] TAITRA assists Taiwan businesses and manufacturers to reinforce their international competitiveness and to cope with the challenges they face in foreign markets. Cooperating with Far East Trade Services, Inc. (FETS) and the Taipei World Trade Center (TWTC), its sister organizations, TAITRA has striven to adapt its trade promotion strategies to the changing international conditions. Its major functions include: Market Research & Information Service, Market Development, Exhibition & Convention Service, Trade Education and Web Service.

Organizational structure

  • Board of Directors
  • Chairman
    • Auditing Office
  • Deputy Chairman
  • President and CEO
    • Research and Evaluation Committee
    • Executive Vice Presidents
      • Market Development Department
      • Market Research Department
      • Trade Net Center
      • International Trade Institute
      • Planning and Finance Department
      • 4 Domestic Branch Offices
      • 60 Overseas Branch Offices and 8 Points of Contact in Mainland China
      • Strategic Marketing Department
      • Service Industry Promotion Center
      • Exhibition Department
      • Taipei International Exhibition Center
      • Nangang International Exhibition Center
      • Taipei International Convention Center
      • General Administration Department

Offices

File:Taipei World Trade Center International Trade Building 20090617.jpg
TAITRA headquarter office at International Trade Building

Over the past decades, TAITRA has developed trade promotion, and it has an information network consisting of trained specialists stationed in offices[5] worldwide:

Country or Region Cities
File:Flag of the Republic of China.svg Taiwan Taipei (headquarters), Hsinchu, Kaohsiung, Taichung, Tainan
File:Flag of Algeria.svg Algeria Algiers
File:Flag of Australia (converted).svg Australia Sydney
File:Flag of Bangladesh.svg Bangladesh Dhaka
File:Flag of Bulgaria.svg Bulgaria Sofia[6]
File:Flag of Brazil.svg Brazil São Paulo
File:Flag of Cambodia.svg Cambodia Phnom Penh[7]
File:Flag of Canada (Pantone).svg Canada Toronto, Vancouver
File:Flag of the People's Republic of China.svg China Beijing, Chengdu, Dalian, Guangzhou, Nanjing, Nanning, Qingdao, Shanghai, Wuhan, Xiamen
File:Flag of Egypt.svg Egypt Cairo
File:Flag of France.svg France Paris
File:Flag of Germany.svg Germany Düsseldorf, Munich
File:Flag of Hong Kong.svg Hong Kong Wan Chai
File:Flag of Hungary.svg Hungary Budapest
File:Flag of India.svg India Chennai, Kolkata, Mumbai, New Delhi
File:Flag of Indonesia.svg Indonesia Jakarta
File:Flag of Iran.svg Iran Tehran
File:Flag of Italy.svg Italy Milan
File:Flag of Israel.svg Israel Tel Aviv[8]
File:Flag of Japan.svg Japan Fukuoka, Osaka, Tokyo
File:Flag of Kazakhstan.svg Kazakhstan Almaty
File:Flag of Kenya.svg Kenya Nairobi
File:Flag of Kuwait.svg Kuwait Kuwait City
File:Flag of Malaysia.svg Malaysia Kuala Lumpur
File:Flag of Mexico.svg Mexico Mexico City
File:Flag of Myanmar.svg Myanmar Yangon
File:Flag of the Netherlands.svg Netherlands Rotterdam
File:Flag of Nigeria.svg Nigeria Lagos
File:Flag of the Philippines.svg Philippines Manila
File:Flag of Poland.svg Poland Warsaw
File:Flag of Romania.svg Romania Bucharest[9]
File:Flag of Russia.svg Russia Moscow, Saint Petersburg
File:Flag of Saudi Arabia.svg Saudi Arabia Riyadh[10]
File:Flag of Singapore.svg Singapore Suntec City
File:Flag of South Africa.svg South Africa Johannesburg
File:Flag of South Korea.svg South Korea Seoul
File:Flag of Spain.svg Spain Barcelona
File:Flag of Thailand.svg Thailand Bangkok
File:Flag of Turkey.svg Turkey Istanbul
File:Flag of Ukraine.svg Ukraine Kyiv
File:Flag of the United Arab Emirates.svg United Arab Emirates Dubai
File:Flag of the United Kingdom.svg United Kingdom London
File:Flag of the United States.svg United States Chicago, Los Angeles, Miami, New York, San Francisco
File:Flag of Vietnam.svg Vietnam Ho Chi Minh City
File:Flag of Sri Lanka.svg Sri Lanka Colombo

See also

References

  1. Tan, Jason (2006-01-05). "TAITRA looking to open another five branches this year". Taipei Times. Retrieved 2006-12-23.
  2. CETRA Celebrates Past, Sets Sights, Taiwan Today, July 9, 1990
  3. CETRA drops `China' from name, Taipei Times, January 6, 2004
  4. CETRA to change its name, using `Taiwan' in title, Taipei Times, December 19, 2003
  5. "List of TAITRA overseas offices". taiwantrade.com. Archived from the original on 8 October 2012. Retrieved 24 February 2023.
  6. "Taiwan Trade Center in Bulgaria". taiwantrade.com. Archived from the original on 4 March 2016. Retrieved 24 February 2023.
  7. Shih, Hsiu-chuan (2014-07-24). "TAITRA reiterates Phnom Penh trade center approved". Taipei Times. Retrieved 2024-02-13.
  8. "TAITRA opened its 63rd overseas office in Tel Aviv". 2019-03-05. Retrieved 2024-02-13.
  9. "Taiwan Trade Center, Bucharest". taiwantrade.com. Archived from the original on 9 May 2015. Retrieved 24 February 2023.
  10. Strong, Matthew (2023-05-24). "Taiwan trade council opens office in Saudi Arabia". Taiwan News. Retrieved 2024-02-13.

External links