Insert (print advertising)

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Revision as of 14:33, 15 August 2024 by imported>Danhash (Adding local short description: "Separate advertisement included in a magazine or newspaper", overriding Wikidata description "separate advertisement included in a magazine of newspaper")
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In advertising, an insert or blow-in card is a separate advertisement put in a magazine, newspaper, or other publication. They are usually the main source of income for non-subscription local newspapers and other publications. Sundays typically bring numerous large inserts in newspapers, because most weekly sales begin on that day, and it also has the highest circulation of any day of the week.[citation needed] A buckslip or buck slip is a slip of paper, often the size of a U.S. dollar bill (a buck), which includes additional information about a product.[1] Bind-in cards are cards that are bound into the bindings of the publication, and will therefore not drop out.[2]

See also

References

  1. Clemente, Mark N. (2002). The Marketing Glossary: Key Terms, Concepts and Applications. clementebooks, ISBN 978-0-9719434-0-7
  2. "Bound services overview". Android Developers. Retrieved 2022-02-17.