London Pride (beer)
| File:London Pride bottle and glass.jpg | |
| Type | Beer |
|---|---|
| Manufacturer | Fuller's Brewery |
| Country of origin | UK |
| Introduced | 1959 |
| Alcohol by volume | 4.1% (cask and keg) 4.7% (bottled) |
| Colour | Deep golden amber |
| Flavour | Malty sweet, with a clean bitterness. Toffee, biscuit notes with a zesty character. |
| Related products | Fuller's ESB, Chiswick Bitter, Honey Dew, Frontier |
| Website | https://fullers.co.uk |
London Pride is the flagship beer of Fuller's Brewery. It is sold both cask-conditioned and bottled. It has been brewed at the Griffin Brewery since 1958.
History
London Pride takes its name from a common name for the Saxifraga × urbium flower, in use by the 19th century.[2] The flower provided shoots of recovery on the bombed sites left by the London Blitz of the early 1940s, and as such held symbolism for Londoners, celebrated in "London Pride", a patriotic song written in 1941 by Noël Coward.[1]
Awards
London Pride was named Champion Beer of Britain in the Best Bitter Class at the CAMRA awards in 1979 and 1995.[3] It was named Supreme Champion at the 2000 International Beer and Cider competition.[4]
Characteristics
London Pride is known for its balance of malt and hops, giving rise to a well-rounded flavour. It is brewed with Pale malt, plus Target, Challenger and Northdown hops. In the UK, draught London Pride is brewed to 4.1% ABV (cask and keg), while in bottles and cans it has a strength of 4.7% ABV. Internationally, a keg version is often available at 4.7% ABV.[citation needed] In February 2017, Fuller's launched London Pride Unfiltered - an unfiltered variant - which is brewed using the original recipe, then dry hopped with Target hops and centrifuged but not filtered or pasteurised.[5]
Marketing
London Pride partnered with the weatherman Michael Fish to offer Twitter followers a free pint each time it rained in London in February 2017. The campaign was called "#Whenitrainsitpours".[6] London Pride also has a significant sponsorship presence in Rugby union in England. The beer has been the 'proud sponsors of Premiership rugby' since a deal was made between the two entities in 2021.[7] They have also sponsored the British & Irish lions since 2021[8] and have sponsorship boards at many premiership rugby stadiums.
References
- ↑ 1.0 1.1 Morley, Sheridan (2005). Noël Coward. Haus Publishing. p. 78. ISBN 9781904341888 – via Google Books.
- ↑ West, Theresa Cornwallis (1847). A Summer Visit to the West of Ireland in 1846. London: R. Bentley. p. 99.
- ↑ "Champion Beer of Britain". Campaign for Real Ale. Retrieved 6 June 2017.
- ↑ Reynard, C (26 May 2000). "Fullers taking Pride in sales growth". City Wire. Retrieved 15 February 2023.
- ↑ Robinson, Nicholas (24 February 2017). "Fuller's launches new London Pride Unfiltered". The Morning Advertiser.
- ↑ McCarthy, John (3 February 2017). "London Pride taps legendary weatherman Michael Fish for rainy day beer give away". The Drum. Retrieved 15 February 2023.
- ↑ "Fuller's London Pride signs Premiership Rugby beer deal". SportBusiness. 2021-12-22. Retrieved 2024-06-06.
- ↑ "British & Irish Lions | Lions announce Fuller's London Pride as official beer". www.lionsrugby.com. Retrieved 2024-06-06.