The 2010 MTV Movie Awards was the 19th annual ceremony which took place on June 6, 2010, at the Gibson Amphitheatre in Universal City, California. Aziz Ansari served as a host for the ceremony.[1] Voting the nominees began from a list of eligible contestants on March 29, 2010, and ended on April 9, 2010. The nominees itself were announced on May 12, 2010,[2] and the winners were voted by the public.[3]
MTV, MTV2, and VH1 all broadcast the ceremony simultaneously; the three networks combined for a viewership of 5.8 million, down from 5.9 million viewers last year.[4]
The show gained controversy for constant use of the term "fuck" and its derivatives by its presenters and Peter Facinelli, who accepted the Best Movie award, a number of which were not muted due to its live format.[5]Parents Television Council president Tim Winter, responding to the program's TV-14 rating, stated: "It is an outrage to the content rating system. If it had been a motion picture, it would have been rated R. The fact that it was rated 14 shows what little respect MTV and Viacom have for the content ratings."[6][7]
When Robert Pattinson and Kristen Stewart won the best kiss, they repeated the same performance back on MTVMA 2009, promising a kiss in front of the fans. Kristen at first tried to leave the fans hanging, but Robert stole a kiss from her.
When Sandra Bullock won MTV Generation, she discussed her divorce and the fact that no one needed to worry about, and after that, she kissed Scarlett Johansson.
