Robinson list

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A Robinson list is an opt-out list of people who do not wish to receive marketing transmissions. The marketing can be via e-mail, postal mail, telephone, or fax. In each case, contact details will be placed on a blacklist. The name "Robinson" is derived from Robinson Crusoe, a fictional character shipwrecked and stranded for years on a remote island.[1]

Examples

Country Organization Name Excludes Reference
File:Flag of Belgium (civil).svg Belgium Belgian Association of Marketing Robinson list
[2]
File:Flag of the United Kingdom.svg United Kingdom Data & Marketing Association Telephone Preference Service Phone
Mailing Preference Service (The MPS list) Mail
[3]
File:Flag of Canada (Pantone).svg Canada Canadian Radio-television and
Telecommunications Commission 		National Do Not Call List Phone
Canada Post Consumers' Choice program Mail (unaddressed)
[4]
Addressed advertising reduction Mail (addressed)
[5]
File:Flag of Finland.svg Finland Data & Marketing Association of Finland Mailing and telephone preference services Mail, Phone
[6]
File:Flag of France.svg France
  • Liste orange
  • "Orange List"
File:Flag of Italy.svg Italy Fondazione Ugo Bordoni
  • Registro Pubblico delle Opposizioni
  • "Public Registry of Oppositions"
[7]
File:Flag of Spain.svg Spain Asociación Española de Economía Digital Robinson list
[8]
File:Flag of Sweden.svg Sweden NIX-Telefon
  • NIX-registret
  • "The NIX registry"
 Phone
[9]
File:Flag of the United States.svg United States Federal Trade Commission National Do Not Call Registry Phone
File:Flag of Australia (converted).svg Australia Australian Communications and Media Authority Do Not Call Register Phone
File:Flag of New Zealand.svg New Zealand The Marketing Association New Zealand Name Removal Service Mail, Phone
[10][11][12]
File:Flag of Singapore.svg Singapore Personal Data Protection Commission Do Not Call Registry Phone
[13]

See also

References

  1. ↑ Krafft, Manfred; Hesse, Jürgen; Höfling, Jürgen; Peters, Kay; Rinas, Diane (2007-10-14). International Direct Marketing: Principles, Best Practices, Marketing Facts. Springer Science & Business Media. p. 134. ISBN 978-3-540-39632-1.
  2. ↑ "Robinsonlist". Robinsonlist.be. Retrieved 2013-10-30.
  3. ↑ "Mailing Preference Service". mpsonline.org.uk. Retrieved 2022-03-24.
  4. ↑ "Consumers' Choice program". Retrieved 2023-10-24.
  5. ↑ "How to reduce the amount of advertising mail you receive". Retrieved 2023-10-24.
  6. ↑ "ASML - Data & Marketing Association of Finland". www.asml.fi. Retrieved 2022-09-27.
  7. ↑ "Registro Pubblico delle Opposizioni" [Public Registry of Oppositions] (in Italian). Retrieved 2017-04-03.{{cite web}}: CS1 maint: unrecognized language (link)
  8. ↑ "Servicios de Listas Robinson". Listarobinson.es. Retrieved 2012-07-31.
  9. ↑ "The NIX registry". Kontakta. Retrieved 24 Aug 2024.
  10. ↑ "Ditch the direct mail?". Ministry of Consumer Affairs. 19 May 2008. Archived from the original on 14 May 2010. Retrieved 5 February 2010.
  11. ↑ Pilcher, Pat (21 October 2008). "Spam vs junk mail - which is the lesser evil?". The New Zealand Herald. Retrieved 30 October 2011.
  12. ↑ "Telemarketing - What can you do?". Consumer NZ. 1 October 2007. Archived from the original on 2 May 2010. Retrieved 5 February 2010.
  13. ↑ "Do Not Call Registry". Personal Data Protection Commission. 23 Feb 2020. Retrieved 8 Aug 2024.

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