Pacífico (beer)

Cerveza Pacífico Clara

File:Pacifico Logo.png
Type	Beer
Manufacturer	Grupo Modelo
Country of origin	Mexico
Introduced	1899
Alcohol by volume	4.4%
Color	Clear

File:Advertising campaign for Pacifico Clara.jpeg

Advertising campaign for Pacifico Clara

Cerveza Pacífico Clara, better known as Pacífico, is a Mexican pilsner-style beer brewed in the Pacific Ocean port city of Mazatlán, in the state of Sinaloa, México.

History

File:Mazatlan Viejo 238 (13089363625).jpg

Cerveceria del Pacífico in Mazatlán

It was first brewed in 1900 when three Germans, Jorge Claussen, Germán Evers and Emilio Radostits opened a brewery, the Cerveceria del Pacífico, in Mazatlán. Its label includes a picture depicting a lifesaver encircling a ship's anchor superimposed over the port's lighthouse hill, known locally as "Cerro del Crestón." In Mazatlán, the beer is available in four different size bottles: "cuartitos" (6 fl. oz), "medias" (12 fl. oz.), "ballenas" (32 fl. oz.) and "Ballenón" (1.2 L). Alcohol content: 4.4 percent. "Clara" means clear, blonde, as opposed to "oscura" (dark). The Pacífico brewery was bought by Mexican brewing giant Grupo Modelo in 1954, which was later acquired by the Belgian-Brazilian Anheuser-Busch InBev company.

See also

• Mexican beer