Redken
| File:Redken-Logo-2019-Black.png | |
| Product type | Hair products |
|---|---|
| Owner | L'Oréal Group |
| Country | United States |
| Introduced | 1960 |
| Markets | Worldwide |
| Website | www |
Redken is an American hair care brand owned by L'Oréal Group under the Professional Products division.
History
The company was founded in 1960 by Jheri Redding and Paula Kent, thus the name, "Red-ken." Redken pioneered the "Scientific Approach to Beauty," and revolutionized the professional salon business by introducing the concept of protein reconditioning and developing new protein based products, which they patented.[1] In 1993, with sales at $160 million, Redken was sold to Cosmair, Inc.
Marketing
In 2015, Suki Waterhouse became the face of Redken.[2] For the company's national and international experience in sustainable development, and eco-friendly products, the Environment Possibility Award conferred the "Award of Earth Defender" to Redken in 2020.[3] In 2024, Sabrina Carpenter was named the first global ambassador of Redken. [4]
References
- ↑ "Paula Kent Meehan, TV Actress Who Co-Founded Redken, Dies at 82". Bloomberg.com. 2014-06-24. Retrieved 2017-11-01.
- ↑ Gaynor, Emily. "Suki Waterhouse is Officially Redken's Mane Girl". Teen Vogue. Retrieved 2017-11-01.
- ↑ "All Soft Argan Oil Shampoo won the 2020 Award of Earth Defender". A.A. Environment Possibility Award. Retrieved 2020-12-27.
- ↑ Fell, Nicole (2024-09-09). "Sabrina Carpenter Named as First-Ever Ambassador for Redken Hair Care Brand". The Hollywood Reporter. Retrieved 2024-10-06.
