Adeo

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Adeo, formerly Groupe Leroy Merlin, is a French holding company that groups together companies which sell consumer goods for bricolage and home decoration. It is majority-held by the Association familiale Mulliez.

Adeo
FormerlyGroupe Leroy Merlin (1923 - 2007)
Company typeLimited Company with a Board of Directors
Founded1923 (Leroy Merlin), 2007 (Adeo)
Key people
Thomas Bouret (CEO)[1]
Pierre-Alain Vielvoye (Chairman)[2][3]
Number of employees
110 000 for the whole Group [4]
ParentAssociation Familiale Mulliez
Websitehttps://www.adeo.com/

The company is the parent company of Leroy Merlin, and medium-sized DIY stores such as Weldom and Bricocenter, and the M brand dedicated to professionals, which includes Bricoman (France and Poland), Obramat (Spain), Tecnomat (Italy) and Obramax (Brazil).

Presentation

Adeo brings together various brands that are present in 21[5] countries through its 1,000 points of sale and 7 marketplaces.

History

In 1979, the Mulliez family acquired a stake in Leroy Merlin. In 1989, the Group expanded its operations to Spain.[6] In 1994, the Group purchased Bricoman in Belgium from the Louis Delhaize Group.[7][8] The brand was launched in France in 1999. However, the Group left the Belgian market in 2003 as it sold the stores to the Dutch Group Vendex KBB.[9] In 2003, the Group purchased Aki, Spanish and Portuguese stores.[10] In 2007, the Mulliez Group changed its name from Leroy Merlin to Adeo to avoid confusion with one of its brands, Leroy Merlin.[11] In 2008, Leroy Merlin acquired William Obrist in Poland for €45 million. The company grew from 3 to 24 stores.[12] In October 2014, the Adeo Group bought Quotatis.[13] In March 2023, Adeo announced its plan to transfer Leroy Merlin from Russia, after more than 18 years of activity there, to the local management at its parent company.[14] The same year, it was announced that Thomas Bouret would succeed Philippe Zimmerlann and start operating as the new CEO of Adeo in January 2024.[15][16][17][18] Also in 2023, Adeo acquired Saint-Maclou.[19]

Activities and locations

In 2023, ADEO owns 6 retail brands and is present in 21 countries around the world, with more than 1,000 stores.[20]

Subsidiaries

  • Leroy Merlin : Large DIY stores located in France, Cyprus, Greece, Italy, Poland, Portugal, Romania, Spain, Ukraine, Brazil and South Africa.
  • Weldom : Small and medium DIY convenience stores located in France.
  • Bricocenter : Medium DIY local stores located in Italy.
  • Bricoman : DIY and building materials stores for professionals (France and Poland), Obramat (Spain),[21] Tecnomat (Italy)[22] and Obramax (Brazil).[23]
  • Saint-Maclou : Floor coverings installation and distribution specialist located in France
  • Kbane : Sustainable housing and new energies specialist located in France.
  • Quotatis : specialist in online work quotes[24],[25],.[26]

References

  1. ↑ "Le groupe Adeo (Leroy Merlin, Saint Maclou, Weldom) nomme un nouveau directeur général". 28 November 2023.
  2. ↑ "Pierre-Alain Vielvoye". 19 August 2015.
  3. ↑ "Thomas Bouret prend la direction générale du groupe ADEO". 28 November 2023.
  4. ↑ "Le groupe Adeo investit deux entrepôts à la Feuillane". 29 May 2019.
  5. ↑ "Number of Adeo employees worldwide from 2016 to 2023". Statista. May 8, 2024.
  6. ↑ "Comment Leroy Merlin bâtit son avenir". Les Echos. September 22, 2016.
  7. ↑ "Leroy Merlin abandonne la Belgique". La Libre. April 16, 2003.
  8. ↑ "Leroy-Merlin choisit la voie de l'international". La Tribune. September 26, 2008.
  9. ↑ "Leroy Merlin quitte le marché belge". Bati Actu. April 18, 2003.
  10. ↑ Conso, L. S. A. (May 17, 2012). "Leroy Merlin, inventeur et champion du bricolage". LSA. Retrieved September 4, 2024.
  11. ↑ Conso, L. S. A. (February 22, 2007). "Le groupe Leroy Merlin devient Groupe Adeo". LSA.
  12. ↑ "Conforama se retire de la Pologne au profit de Leroy Merlin". La Tribune. February 25, 2008.
  13. ↑ Moniteur, Le (October 15, 2014). "Le groupe Adeo acquiert Quotatis". Le Moniteur.
  14. ↑ en (March 24, 2023). "French DIY retailer Leroy Merlin to transfer ownership of Russian business to management". Reuters.
  15. ↑ Conso, L. S. A. (November 28, 2023). "Un nouveau directeur général pour Adeo (Leroy Merlin)". LSA.
  16. ↑ "Leroy Merlin et Saint-Maclou : le directeur général passe la main pour raison de santé". Les Echos. November 29, 2023.
  17. ↑ Moniteur, Le (November 28, 2023). "Un nouveau DG pour Adeo". Le Moniteur.
  18. ↑ "Adeo (Leroy Merlin) change de directeur général « pour raison de santé »". La Voix du Nord. November 28, 2023.
  19. ↑ "Les Mulliez réorganisent l'enseigne Saint-Maclou pour la relancer". L'Informé. October 6, 2023.
  20. ↑ "Thomas Bouret prend la direction générale du groupe ADEO". Republik Retail. November 28, 2023.
  21. ↑ "Adeo investit pour implanter Obramat au Portugal". Le Journal des Entreprises. January 25, 2024.
  22. ↑ "En Italie, Bricoman devient Tecnomat". Adeo. October 4, 2022.
  23. ↑ "Obramax Rio Benfica". Edge Buildings.
  24. ↑ Conso, L. S. A. (October 20, 2014). "Adeo (Leroy Merlin) rachète Quotatis, spécialiste des devis de travaux en ligne". LSA.
  25. ↑ "Adeo va lancer une enseigne pour la maison". Les Echos. July 23, 2007.
  26. ↑ Conso, L. S. A. (November 28, 2023). "Un nouveau directeur général pour Adeo (Leroy Merlin)". LSA.
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