Dog Chow refers to the name brand of dog food marketed and manufactured by Nestlé Purina PetCare. Dog Chow was first introduced in 1926,[1] and has since expanded its brand offerings to include a wider selection products for dogs with addition of food for puppies, elderly dogs, and dogs needing a weight maintenance formula as well as offering other types of pet food, including Puppy Chow, Cat Chow, and Kitten Chow.
Product Line Expansion
Over the years, Dog Chow has expanded its product line to cater to the varying needs of dogs at different life stages and with specific dietary requirements.
In addition to the original Dog Chow formula, the brand now includes:
Puppy Chow: Formulated for puppies to support their growth and development.
Senior Chow: Tailored for older dogs with age-related nutritional needs.
Healthy Weight Formula: Designed for dogs that require weight management.
High-Performance Chow: Created for active dogs needing higher energy levels.
The brand has also extended its offerings to include pet foods for other animals, such as Cat Chow and Kitten Chow.
Due to the brand's growing popularity, a string of commercials were aired in Canada in 1962. The commercials introduced Jim Henson's brainchild, Rowlf the Dog.
1 Currently manufactured by General Mills in the U.S. and Canada. Produced by Cereal Partners under the Nestlé brand elsewhere. 2 Brand owned by General Mills; U.S. and Canadian production rights controlled by Nestlé under license. 3 U.S. production rights owned by The Hershey Company. 4 U.S. rights and production owned by the Smarties Candy Company with a different product. 5 U.S. rights and specific trade dress owned by Nestlé; rights elsewhere owned by Associated British Foods. 6 Produced by Cereal Partners, branded as Nestlé. 7 Produced by Cereal Partners and branded as Nestlé in the U.K. and Ireland. Produced by Post Foods elsewhere. 8 Philippine production rights owned by Alaska Milk Corporation. 9 Singaporean, Malaysian and Thai production rights owned by Fraser and Neave. 10 Used only in Indonesia, Thailand, and Cambodia. 11 Used only in the Philippines. 12 U.S. production rights owned by the Ferrara Candy Company. 13NA rights and specific trade dress to all packaged coffee and other products under the Starbucks brand owned by Nestlé since 2019. 14 Brand owned by Mars, sold by Nestlé in Canada. 15 Produced by Froneri in the U.S. since 2020.
