English Disco Lovers

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English Disco Lovers
AbbreviationEDL
Formation18 September 2012; 12 years ago (2012-09-18)
Location
  • England
Websitewww.edl.me

The English Disco Lovers (EDL) was a Web movement, formed as a Google bombing campaign with the intention of replacing the far-right group The English Defence League as the top search engine result for "EDL".[1][2][3][4] The website has since been taken down.

History

The English Disco Lovers was formed on 18 September 2012[5] by four anonymous London-based friends, who were discussing the appropriation of the initials EDL from the English Defence League and "putting it to better use". Some time after that they wrote a manifesto expressing their aim to oust the existing EDL from the top of Google's and Facebook's search results, aiming to achieve this via search engine optimisation using a website, Twitter feed, and Facebook page. In an emailed comment to The Guardian, they said:

References

  1. Lynskey, Dorian (1 February 2013). "How to disco dance the EDL off Google and Facebook". The Guardian. Retrieved 31 July 2013.
  2. "English Disco Lovers - bumping the EDL off of Google". 14 November 2012.
  3. Brücken, Timo (5 February 2013). "English Disco Lovers: Google-Bomben gegen rechte Hooligans". Der Spiegel. Retrieved 5 February 2012.
  4. Tuffrie, Laurie (13 February 2013). "English Disco Lovers Reclaim EDL Initials". The Quietus. Retrieved 31 July 2013.
  5. "English Disco Lovers Facebook info". Facebook. Retrieved 2 February 2012.

External links